Corporate Social Responsibility Report: Rolex Company Analysis

This report provides a comprehensive analysis of Rolex's corporate social responsibility (CSR) initiatives. It begins with an introduction to the concept of CSR and a literature review exploring various aspects such as its impact on businesses, leaders, and managers, as well as its economic, social, and environmental dimensions. The report delves into the benefits of CSR, including enhanced brand image, customer loyalty, and increased profitability, while also critically evaluating potential negative impacts. It examines Rolex's specific CSR practices, including its sponsorship of innovative projects and its commitment to ethical practices, and offers a critical analysis of its CSR in economic and social contexts. The report concludes with personal views on the importance of CSR, recommendations for improvement, and a summary of key findings. The report highlights the role of CSR in attracting customers and retaining employees, ultimately contributing to higher profitability.

Corporate
Social
Responsibility

Table of Contents
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................3
Analysis for corporate social responsibility:................................................................................3
CRITICAL ANALYSIS..................................................................................................................5
Critical analysis for the corporate social responsibility in context to economic, social concept:
......................................................................................................................................................5
Positive impact of CSR on society and economy:.......................................................................5
RESULTS........................................................................................................................................7
Personal views for the corporate social responsibility:................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
This report is bases for issues which business faces for its activities. Corporate social
responsibility are the issue which companies facing for its business activities. Corporate social
responsibility is the process which helps business in order to managing its activities for the
company which leads for higher profitability. It is the large concept for implementing in different
way for the various companies. Corporate social responsibility are the operate for economically,
socially, environmentally etc. It seen as public relation efforts, it can boosts as company's
competitiveness. Corporate social responsibility helps for the businesses, leaders, managers for
the business strategies which leads for higher profitability. The company which selected for this
report is Rolex. It is the company which deals for luxury watch manufacturer. It was found in
1905, headquarter situated in Switzerland. This report includes topics which are issues which
impacts businesses, leaders, managers (Advantage, 2020). Apart from this it includes topics
critical evaluation for corporate social responsibility.
LITERATURE REVIEW
Analysis for corporate social responsibility:
As per the Baker (2021), Corporate social responsibility is about how companies
manages their business process in order to produce the positive impact for the society. It is the
process for strategies which companies takes for the actions as the part of corporate governance
which are design for ensuring the company's activities which are ethical, beneficial for the
society. It is the large concept for implementing in different way for the various companies.
Corporate social responsibility are the operate for economically, socially, environmentally etc. It
seen as public relation efforts, it can boosts as company's competitiveness. The corporate social
responsibility provides various benefits to the companies which includes stronger brand image,
recognition, reputation, increases customers loyalty, sales, costs benefits, retaining talented
employees, access for funding, decreases regulatory burden, increases profitability etc. Various
contemporary issues arises corporate social responsibility makes impacts for the businesses
which gives higher benefits for the company. Leadership and CSR are the wide topics for
studies. Leaders are facing various economic, social, environmental challenges. In context to
global environment for uncertainty, ambiguity, leaders has to anticipate the changes, shifting
their organisation for sustainable society. The 21st century world is shape by leaders. Leadership

has vital vital role for promoting an ethical, morale behaviour. Leaders should models for the
teammates, they should aim for the shape organisations by their own values, characteristics.
Leaders behaviour should ethical, social which helps companies for higher profitability. An
effective corporate governance helps to cultivate a company's activities, leading to positive
performance and sustainable business (Crane, Matten and Spence, 2019). It is a system of rules,
regulations, practices that tells a company's management team to manages and oversee the
operations of a company. The relationship between customer satisfaction and organisational
performance is best viewed from the perspective of an organisation. Corporate governance plays
important role for manages customers activities. It analyse the external factors like customers
demand, and manages operational activities related to customers products (Hong, Li and Minor,
2016). The product should be in proper and ethical way that can satisfied its customer. In context
to Rolex, corporate governance helps for efficient leadership, management for its business which
leads to higher profitability. sCorporate social responsibility has vital role for effectiveness for
managers, this helps managers for decision making which makes impact for the society as it
provides ethics. Ethical leaders looks for management aspects for the corporate social
responsibility. Managing challenges about keeping the company's reputation, in this context
leaders, managers plays vital role as they makes companies reputation for their ethical decision
making. Rolex sponsors projects which focuses for the innovation for the areas science,
technology, arts, culture etc. This makes sense for the company for the reputation as an innovator
for the watchmaking. Rolex maintains its relationship with the customers as the maintaining
ethics for the its watch business. The social initiatives which are develops for the Rolex which
has various examples includes, companies seeking in order to enhancing their CSR. Company
emulates the Rolex CSR business model, authentic programmes which are reflects for the
organisations business values (Lau, Lu, and Liang, 2016). The company investing for the long
term, initiatives which are aligned for firms own organisational culture companies have greater
opportunities for the success with the CSR. The company's leaders, managers maintains business
ethics for its goods which gives higher profitability for the company. Rolex has includes for the
charity work for its company which helps it for creating brand value. The systematic design for
the Rolex enables the management for ensure that the organisation achieves for the higher
profitability. Managers makes ethics for the business for delivering services to its customers as it
provides corporate social responsibility concept. It using for various purpose which includes

business development, public relations, marketing etc. company which using corporate social
responsibility for its services these are helps for creating brand value. Managers tries for making
things social which attracts customers for their working which helps company for accomplish
objectives. Corporate social responsibility makes impacts for the business, leaders, managers for
their working style which helps for decision making. Rolex playing vital role for social
responsibility for the “Rolex Award”. The program which finances projects focuses for
improving lives, protecting the world's natural, cultural heritages. These projects touch the all
aspects for the humanity for expanding knowledge, improving life for the planet. It is the
business practice which helps managers for efficient decision making for its goods, services. In
context to Rolex, the companies leaders, managers plays vital role for its business strategies for
creating its brand value by social concept which attracts customers for purchasing its goods,
services. Rolex has 14575, stores which supports ethical practices across all the categories. In
context to Rolex, Managers are the person who are making strategies for the business, for its
marketing which creates brand value for the business. The company has business ethics for
providing services for the customers which helps it for making strategies. Business success helps
company for follow again CSR. These are the responsibilities which the company adopts for its
higher profitability. The corporate social responsibility plays vital role for businesses, leaders,
managers for the success (Moon and Knudsen, 2018). It provides rules for the business which
leaders has to follow for attracting employees for the working which helps business for higher
profitability. Corporate social responsibility is the process which helps for making things ethical,
social for the organisations which helps companies for attracting customers.
CRITICAL ANALYSIS
Critical analysis for the corporate social responsibility in context to economic, social concept:
It is a system of rules, regulations, practices that tells a company's management team to
manages and oversee the operations of a company. The relations between customer satisfaction
and organisational performance is best viewed from the perspective for the organisations.
Positive impact of CSR on society and economy:
 Customer loyalty: The loyalty of the customers are very important as the Rolex company
provides the quality of watch to customers so that the trust will be generated and helps in

building the good relations with customers so that in future the brand of the watch will
also maintain.
 Skilled employees: The employees should be skilled enough so that they can provide the
benefits and helps in building the good image (Schwartz, 2017). The skilled employees or
the workers in the society helps in doing the work more efficiently. Rolex company
should higher the employees who know detailed information about the Rolex watch.
 Greater productivity: The productivity provided by the Rolex watch are high as it helps in
generating the profit and helps in benefiting the society in an proper manner so that the
employees take part easily and helps in doing the work in an proper manner so that the
task can be achieved easily.
 Reduction of energy cost: The energy cost of the factory is reduced and the resources are
utilized in an proper manner so that there is no wastage of resource and there is proper
utilisation of resource in an proper manner in the future.
 Risk minimisation: It also helps in minimisation the risk and the consumers take part
easily in an organisation. Less risk involves the increase in the economy in an proper
manner so that the customers take part easily and a proper flow of money. Rolex watches
minimise the risk and help in evaluating the work properly in an organisation.
Negative impact of CSR on society, economy:
 Conflict with profit motive: CSR has the negative impact as there is a conflict between
the companies of the same brand so that profit is to be divided in an proper manner.
Conflict helps in demotivating the morale of the employees. Competitors of Rolex are the
Raga Titan which build the conflict environment.
 CSR cost money to implement: CSR required the cost which is not affordable by the
organisation and will affect the economy as they not able to pay the money and the
decisions are to be taken in an proper manner. Welfaring the economy requires a lots of
money which is not paid by all the individual so the decisions are to be taken in the
proper manner regarding the economy and the company earning high profit they have to
par for the society as well as for economy.
 Consumer are wise to Green washing: Some individuals lost there jobs as so organisation
only belief in earning the profit. As profits are there priority so the decisions regarding
the company are to be taken in an proper manner. It demotivate the employees and the

decision are not taken properly and the morale decrease by which efficiency to the
individual are not provided in an proper manner. Rolex watch should not use this types of
technique which demotivated the employees.
RESULTS
Personal views for the corporate social responsibility:
As per the my suggestion corporate social responsibility helps businesses for maintaining
economic, environment, social ethics which helps businesses for attracting customers which
leads for higher profitability for the businesses. As the personal views its the process for
managing sociality which helps business for attracting customers. Business which are using
corporate social responsibilities these are helps for managing sociality which creates brand value
(Wang and Sarkis, 2017). It helps business in order to creating brand value which gives it higher
profitability.
RECCOMENDATIONS
From the above report it is recommended that corporate social responsibility helps
company's for attracting customers which helps it for the higher profitability. Company's should
use this concept for attracting customers which helps it for the higher profitability. Company's
use its for managing social responsibility which helps for managing sociality which helps for
brand value. Company's should use this for increasing its sales which gives higher profitability
for the businesses.
CONCLUSION
From the above report it has been concluded that corporate social responsibility is the
process for managing sociality for the company which helps businesses for creating brand value.
It helps businesses for attracting customers which leads for higher profitability. It is the process
for managing customer relations for the company which helps it for retain its customers. It helps
managers for the retaining employees for the company which leads for higher profitability.
Companies makes strategies regarding corporate social responsibility which makes impacts for
customers, employees for the higher profitability.

REFERENCES
Books and journals:
Advantage, C., 2020. Corporate Social Responsibility. CSR and Socially Responsible Investing
Strategies in Transitioning and Emerging Economies, p.65.
Crane, A., Matten, D. and Spence, L. eds., 2019. Corporate social responsibility: Readings and
cases in a global context. Routledge.
Hong, B., Li, Z. and Minor, D., 2016. Corporate governance and executive compensation for
corporate social responsibility. Journal of Business Ethics. 136(1). pp.199-213.
Lau, C., Lu, Y. and Liang, Q., 2016. Corporate social responsibility in China: A corporate
governance approach. Journal of Business Ethics. 136(1). pp.73-87.
Moon, J. and Knudsen, J. S., 2018, July. Corporate social responsibility and government. In
Academy of Management Proceedings (Vol. 2018, No. 1, p. 12777). Briarcliff Manor,
NY 10510: Academy of Management.
Schwartz, M.S., 2017. Corporate social responsibility. Routledge.
Wang, Z. and Sarkis, J., 2017. Corporate social responsibility governance, outcomes, and
financial performance. Journal of Cleaner Production. 162. pp.1607-1616.

Online:
Baker. M., 2021. Definitions of corporate social responsibility - What is CSR. [Online].
Available through: <http://mallenbaker.net/article/clear-reflection/definitions-of-corporate-
social-responsibility-what-is-csr>