Rolex Business: Digital Transformation Project Management Report

This report provides a comprehensive analysis of a digital transformation project for Rolex, a renowned watch brand. The report begins with an introduction highlighting the importance of digital technology in modern business and its impact on data management and customer communication. Task 1 focuses on the aims and objectives of the project, emphasizing the need for digitalization to enhance business activities and achieve a competitive advantage. It includes a project management plan that outlines the scope, risk management, quality control, cost, and time considerations. Task 2 delves into research methodologies, including qualitative and quantitative methods, to gather relevant data and insights. Task 3 presents the work breakdown structure, Gantt chart, data analysis, and recommendations for the project's success. The report concludes with a reflection on the research and the overall findings, offering valuable insights into the digital transformation process and its implications for business growth and efficiency. The report also includes references to support the findings and analysis.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives of the project.........................................................................................1
P2 Project management plan.......................................................................................................2
P3 Work breakdown structure and a Gantt Chart.......................................................................4
TASK 2............................................................................................................................................6
P4 Small scale research by applying qualitative and quantitative research methods..................6
TASK 3............................................................................................................................................9
P5 Research and data using appropriate tools and techniques....................................................9
P6 Recommendations................................................................................................................16
P7 Reflection on the research....................................................................................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
In current scenario, technology development taking place in business which change
whole activities in positive manner. It provide various opportunities in which company enhance
their overall growth at market place. Along with this digital technology is helpful for
organization in which manager easily collect, analysis and store data in order to take appropriate
decision in appropriate manner (Chesbrough, 2010). In this business organization use various
tools and techniques for communicate with their customers towards the services. Present report is
based on Rolex, which is famous brand which provide watches to its customers. In this they
wants to expand their business activities on online. This report include various research methods
to draw the valid conclusion as well as recommendation. Along with this, project management
plan also discussed which define particular aims and objectives. Various tools and techniques is
also mentioned which helps in collecting data and information.
TASK 1
P1 Aims and objectives of the project
In recent time, It is more important for every organization to use advanced and innovative
technologies in order to improve their performance level. With the help of this company fulfil
customers requirement as per their demands. In this aspect digitalisation define their positive
impact on overall business activities in which firm attain competitive advantage at market place.
Along with this cloud technology is also appropriate which enable in transferring all kind to files
from one place to another with high security. It also provide a platform to company in which
they easily communicate with customers in order to influence them towards the products and
services. Use of new technology require huge funds because it considered various tools so that
company easily execute their activities and attain better results. With the help of social media
organisation easily communicate with the customers and also enhance their customers base. The
main benefit of using new technology is to raise productivity level of the company and also
increase number of satisfied customers by providing them quality services (Ahmed Dine Rabeh,
Jimenez-Jimenez and Martínez-Costa, 2013). Hence, technology development affect on
operation activities in positive manner which mat leads in increasing the profitability level in
most appropriate way.
Topic: To implement digitalisation in order to transforming the business activities.
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Background of project:
Every business organization wants to improve their performance level by changing their
activities as per advancement in present environment. In this transformation of digital technology
is also take place within the business organization in which firm get various opportunities to
expand their business and take competitive place in market place. Along with this, cloud
technology is also beneficial for the company in which firm secure their data and decline the
interference of outdoor people (Gebauer, Edvardsson and Bjurko, 2010). By this production
activities is also improved in this company offer watches to its customers as per their demand in
over the world. Hence, it is important for business to set all the aims and objectives before
starting the new project in order to attain better results in appropriate manner.
Aims: To implement digitalisation in order to transforming the business activities.
Objectives:
 To determine the effective implementation of digitalisation in business organization.
 To understand the actual need of business in transformation of activities. To measure the overall effectiveness of digitalisation on business activities and its
transformation.
Research questions:
 How digital technology implement in business activities?
 Why it is important for company to transformed the business activities?
 How digital technology is effective for transforming the business activities?
P2 Project management plan
Project management plan is one of the important activity which conduct by every
business organization in order to attain long term benefits. With the help of this company easily
attain their set goals and objectives because it provide better direction in which manager execute
their business activities in appropriate manner. Basically project management plan is must for
organization without this company can not able to attain their target and also fails in attaining
competitive advantage in market place. The main advantage of preparing project management
plan is to execute as well as complete entire business activities which leads in attaining long term
benefits (Lin and Chen, 2012). Furthermore, it provide guidance to the manager in which they
define scope of the project, cost, resources, quality and risk factors. By this manager easily
formulate their activities to make successful project which leads in attaining set target. In context
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of Rolex, they wants to expand their business on online by using effective tools and techniques.
For this it is important for manager to include all kind of factors before taking any kind of
decision regarding the final project. These factors are as follows: Scope of project: In current scenario, customers needs and wants are change in fast speed
and technology development is also take place in business. It provide various
opportunities to the company to provide quality products and services as per customers
demand (Lai and Ong, 2010). With the help of this enterprise also expand their business
activities in new location in which they attain better results by delivering their services in
market. In this, Rolex expand their online business in which they provide their services
on online platform which aid in maximising their profitability level in appropriate way.
The scope of this project is very wide in which company attain various opportunities to
attain success at market place. Management of risk: It is also important for manager to manage risk within the project
before executing project activities because every project include some risk factors. In
context of Rolex, it is already a popular and famous brand so that they include low risk in
which they easily improve their performance level by attracting larger number of
customers. Along with this manager of the company determine various risk factors at the
time of executing their project activities in order to attain maximum output in systematic
way. Quality control: It is one of the vital part of project management plan which helps in
attaining set goals and objectives in specific time scale. Quality helps in increasing the
profitability of the company in market place and also attain competitive advantage in
most effective manner. Along with this it is also important for manager at the time of
executing their activities to maintain quality. In current time Rolex offer quality products
and services to their target customers which provide various advantage to the company in
which they easily take strong place in market and also capture larger market share. With
the help of this firm improve their performance level and increase customers base within
the organization. Cost: It is very high within this project because in which firm needs huge amount to
invest in different tools and equipments. By this manager attain better results and also
execute activities in appropriate manner.
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 Time: Time scale if also important for effective implementation of the project. It should
be execute as well as implement in fix time frame in order to attain positive outcomes in
appropriate manner. In context of Rolex, it is important for manager to ensure that entire
activities should be complete in particular time period so that enterprise easily attain
maximum outcomes and improve their performance (Kankaanranta and Planken, 2010).
 Communication: Effective interaction among all the department is important because it
helps in attaining set goals and objectives in appropriate time scale. With the help of
communication process. Management easily interact with their workers towards the
information and policies which aid in evaluating the positive results.
Hence, all these king of elements are important for project management plan which is
include by manager of the company in order to make successful final project. With the help of
these manager easily formulate better management plan in order to execute entire organizational
activities and attain higher success at market place. By this company enhance their positive
image and also attain competitive advantage in organization. In context of Rolex, manager make
an effective project plan in which they execute their entire activities to attain better success.
P3 Work breakdown structure and a Gantt Chart
Research is one of the important activity for every organization to gather as well as
collect all the relevant opinions and opinion towards the topic in order to make an appropriate
decision in appropriate way. It provide support to manager of the company to attain better results
and also maximize better utilization of resources. One of the main benefits of making an action
plan in which manager get better path to achieve desirable goals and objectives in specific time
scale. Basically it play important role within the organization because it conduct by manager to
effectively understand about all the activities in order to deal with issues which arise at the time
of executing business activities. In this context manager considered some steps for carry out a
research in systematic way which are as follows:
 Determine the main cause of conducting a research.
 Literature review
 Clarify the main cause of the problem
 identify the project concept.
 Choose respondents for executing the research
 Formulate management plan
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 Data analysis
All these kind of elements are considered in the research which is based on the topic of
digital transformation. With the help of this manager easily identify the opinion as well as views
of the peoples towards the research topic. In context of Rolex, they wants to make their whole
business digitalise in which they expand their operational activities by using online platform.
With the help of this they easily reach number of people on market place. In this they use
opinion of experienced authors which leads in providing better way in which they improve their
overall performance in positive manner (Trimi and Berbegal-Mirabent, 2012). Along with this,
one all these are effective done than manager as well as research select respondents form whole
population. By this they get various views and opinion for people. In this context research select
20 respondents through sampling method. With the help of these manager collect all the relevant
information which leads them to take appropriate decision towards the research topic.
Along with this, all these activities helps in making an action plan which is framed by
manager with appropriate dated and time frame. It is more beneficial for the company to attain
appropriate outcomes which helps in providing long term benefits to organization. In this
context, Rolex use primary source in which manager prepare as well as design questionnaire in
which they frame 10 questions. For this they ask question to 20 people for gathered and collect
their views towards the company and its services.
From making a successful project, it is important for researcher to review the dates on
daily basis. Along with formulation a date plan is also effective for project which aid in attaining
positive outcomes in most effective manner.
Making digital business in not simple because it is more complex in which all the
information have to deliver ion most effective manner to improve their performance level of the
company at market place. In this company collect relevant information and opinion of the people
in order to make an effective action plan (Smith, 2011). Basically it is prepare by research of the
company on the topic of digital transformation. This can be understood by given figure:
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The above mentioned plan follow by the Rolex in which they effectively execute their
activities and also attain better results in most effective way. With the help of this company
expand their business on online platform which is more convenient for every person to purchase
watches in appropriate way (Jones and Lubinski, 2012). By this top level management easily
take effective decision which will leads in reducing the chances of uncertainty within the
organization at the time of expansion their operational activities in market place.
TASK 2
P4 Small scale research by applying qualitative and quantitative research methods
It is more important for researcher to select right methods for conducting the research. In
this manager have to follow the methods to effectively execute entire activities of the research in
order to attain positive outcomes in most effective manner. By this researcher easily covert
research into an effective and analytical study which aid in taking better decision. In this aspect
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there are two type of methods which is used by research for collecting relevant data for research
which knows by primary as well as secondary method.
Both methods are used by researcher for gathering all the relevant data towards the
research topic. It helps in drawing the appropriate recommendation (Introducing Research
Methods, 2017). In context of Rolex, both used by the company to collect data in order to take
better decision for expanding the business. Along with this, main and important methods are
define by researcher at the time of executing research which are as follows:
 Qualitative
 Quantitative
 Analytical
Along with this, normally researcher use both qualitative and quantitative methods in
order to attain positive outcomes in whole research process. For making effective outcomes of
research primary and secondary data methods also used by manager to gather all the important
information about the research.
Primary data: It is most appropriate method which is used by manager at the time of
conducting the research. By this investigator gather afresh and new information to define better
conclusion of the research. For this researcher design an effective questionnaire in which Rolex
include 20 respondents which aid in collect accurate data in most effective manner.
Questionnaire
Name:
Age:
Phone no.:
Email address:
Q1) Does digitalisation give advantage to business organization?
 Yes
 No
Q2) Is digitalisation provide long term benefits to Rolex?
 Yes
 No
Q3) Does digitalisation directly affect the overall business activities in positive manner?
 Yes
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 No
Q4) As per recent business environment does digitalisation is important for business
organization?
 Yes
 No
Q5) Does it is important for Rolex company to implement digital transformation within
business operations?
 Yes
 No
Q6) Is Rolex have enough funds and resources to store their number of data?
 Yes
 No
Q7) What kind of future impact of using digitalisation on Rolex business operations?
 Positively
 Negative
 Can't say
Q8) Does bind business activities in important for Rolex to reduce red tapism?
 Yes
 No
Q9) Which type of marketing methods should be used by organization to execute as well as
undertake their promotional activities?
 Traditional marketing method
 Modern marketing method
Q10) Any recommendation for Rolex regarding digitalisation implementation?
Secondary data: It is also an effective method in which research collect data and
information through books, magazines, articles and so on. With the help of this manager of
Rolex collect relevant information towards the research topic and evaluate the better decision.
Case study one: Rolex company define various efforts to add values as well as features in their
product line and also offer new services for attracting larger number of customers. Basically the
main of company is to capture larger market share form its rivals by providing quality services to
its customers (Incelli, 2013).
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Case study second: The main feature of Rolex watches that their cost is very high which is buy
by those people only who wants to show their standard and wealth. In this case company
produce watches for normal customers so that they easily buy the watches. For this their promote
their services for middle class customers and attract them through social platform.
Along with this, they add new and innovative services to their product line by
undertaking the promotional activities on social platform. Hence, concept of digitalisation define
positive impact on organization which directly contribute in overall success of the company at
market place.
TASK 3
P5 Research and data using appropriate tools and techniques
It is more important for researcher to present all the collected data in appropriate manner
which helps in decision making process of the company. In context of Rolex, they have to draw
the data in valid conclusion in systematic way.
Theme 1: Digital technologies provide advantage to company.
Q1) Does digitalisation give advantage to
business organization?
Frequency
Yes 17
No 3
Yes No
0
2
4
6
8
10
12
14
16
18 17
3
9