Impact of Digitalization on Rolex: A Business Project Report

This project report analyzes the impact of digitization on Rolex, focusing on how digital transformation has reshaped its operational activities. The report begins with an introduction to project management and the importance of digital technology, particularly for a luxury brand like Rolex. Part 1 outlines the aims and objectives, emphasizing the role of digitization in enhancing productivity, customer relationship management, and cloud-based data storage. It also establishes the project's background and research questions. Part 2 details the project management plan, including scope, risk assessment, quality control, cost considerations, and timelines. A work breakdown structure and Gantt chart are provided to illustrate task management. Part 3 includes a small-scale research component, data analysis, and recommendations. The project concludes with reflections on the findings and their implications for Rolex's business strategies. The report highlights the benefits of digitization in improving efficiency, customer engagement, and overall business performance.

Managing a successful
business project

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
P1 Aims and Objectives..............................................................................................................1
P2 Project Management Plan .....................................................................................................4
P3 Work breakdown structure and Gantt chart:-.........................................................................5
M1...............................................................................................................................................6
PART 2............................................................................................................................................6
P4 Small scale research:..............................................................................................................6
M2...............................................................................................................................................9
PART 3............................................................................................................................................9
P5 Data analysis:.........................................................................................................................9
P6 Recommendation.................................................................................................................12
P7 Reflection.............................................................................................................................13
M3.............................................................................................................................................14
M4.............................................................................................................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Project management refers to create an atmosphere and workplace in particular objective
and goals can be achieved for the business in a controlling way within works men of business,
when company is familiar (Lai and Ong, 2010). Project management entails the objective of
company by way of mitigating all those which can be possibly go wrong and it can also affect
the final results or performance of company. Either company is engaged in methodology of
project for first time. Managing the business report project there is specific need of advance
digitalization of technology, so technology is vital objective of business for criterion of
management of project reports. Management technology integrated to address those particulars
ways in which company use the technology in planning, forecasting and regulating of business
policies. Digital technology inherently difficult to manage cause of constant change, always in
the way that cannot be predictable (Keller, Parameswaran and Jacob, 2011). Digital technology
is set of policies, these project generally depends on technology with concern of “ROLEX”
watch company, it is Swiss based company having a grand brand image in all over the world.
The manger use so many type of digital marketing by internet explorer for the awareness of
consumer about newly productivity of business. This project will cover impact of digitalisation
on Rolex and its advantages in enhancing its productivity and profitability.
PART 1
P1 Aims and Objectives
A project is need to have an aim and goal from the business activity as that will suits the
long term business run. In morden time digital marketing object or aims are most tradable
functions. Now in these days the old marketing system is decreased and digital technology
market is customize and flexible as per requirement of every business by better working skill of
works man and labour who are involved in manufacturing process. Digital marketing mostly
depends upon strategies and efficient monitoring by the manager of company for innovation for
those who are engaged in work with regard of change digital marketing for taking advantage of
the company.
There are four step taken by business for digital technology:-
 Mechanization of market:- market mechanizing helps the business to saving in time and
cost of carrying traditional market tools and also in running business effectively to give
1

overview of performance and level of activity. Mechanization of market gives a
betterment for single database information for whole market. It also provide additional
advancement for product and automatic process of business (Kankaanranta and Planken,
2010). It direct to evaluate the feature and object of market and its effect on income.
 Project management:- a project management is easy tool of working in group with
cooperation changing and storing important data and useful overview of whole
technology advantage of a report of business. Using digitalization of technology gives a
betterment of centralization making or working on a target of company. Company can
increase its productivity by using group working of labours (Den Hertog, Van der Aa and
De Jong, 2010).
 Customer relationship management:- customer relation is very important for every
organization without it company is not able to achieve its objects and goals. Consumer
are the most important factor to live in long term cause whatever company get is
ultimately belongs to the consumer of company. So in the project management, to live up
according to the business objects company has to establish strong customer relation. The
permanent customer are pillar of making strong public image of company and increase
business profitability ratio and growth (Eckerson, 2010).
 The clouds:- :-using old local servers or PC (personal computer or laptop) to store the
database information of the business, the cloud give permission to users to store and
evaluate the data and important information. By utilization of the cloud, it procure
various important advantage to the company, inclusion of number of dynamic, unlimited
ability, reduce costs and also give daily basis feedback. Using the cloud, it can reduce
information technology management and supporting costs, growth in employees’
efficiency by saving in time without work load (Lin and Chen, 2012).
However it can be seen that these step provide more productivity, efficiency and also this
is beneficial for the business by using digital technology system in appropriate manner.
2

Topic: How digitization in the technology transformed operational activities. A case study on
Rolex.
Background of the project
It is tendency of all type of business to improve the operating functional procedure by
using digitalization of technology in enterprises. In context to this, business organisations in
modern world is filled with ample number of opportunities that has been given by digital
technology. Like expansion of business, rise in sales, promotion in different ways and so on.
Therefore, it has became vital for every single firm to consider all the updates that are coming in
technological section and adopt them as soon as possible as this may lead them in giving good
rivalry to competitors. On daily bases work, digital technology highly effective way of
transforming. Now a days by using these technology it could be stated that, adopting digital
technologies helps a business organisation to live up according to the customer and society’s
needs and expections from the business entity in appropriate way (Hotho and Champion, 2011).
Along with this, it has been analysed that digital technology helps in different ways like:
changing way of thinking of people, smart working capabilities, reduces time consuming process
and many more. Away with this, it also aid in proceeding the speedy production in comparison
of past production and traditional production system, by giving example it is understandable that
when organization wants send its information and useful files of organizations data by way of
mailing it can be risky for leaking of information about the business, however using a different
and expertise way of Digital technology can help to send information accurate and safely without
worrying about leakage of information and data filing. Using Digitalisation process with in an
organization can be considered as a mode of automatic procedure will lead to get better result
from production departments, in the instance case of “(ROLEX) the watch company able to live
up according to the customer needs, so it can be stated that companies objective and goals are
more clearly evident and fixed by use of digital technology and it also to manage project
reporting in positive way.
Aims:-
“ To introduce digitalization of advance technology for operating functions of enterprises”
Objective:-
 To identify the Information about how Digital Technology helps for betterment of
organization.
3

 To analyse the transmission system of organisation according to the need of
organization
 To Interpret the efficient and effective digital of operating functions
 To access the management system for applying for Digital Technology for whole
enterprise.
Researching questions:-
a) How adoption can introduce in procedure?
b) What are the main hurdle in introducing digitalization?
c) How digital technology transform organization’s operating system strongly?
P2 Project Management Plan
In project management the main important factor is planning for the completion of
project management report in a better way (Eckerson, 2010). It can be stated that business has to
determine the silent features of planning an efficient management of project. ROLEX the watch
company’s planning for increase its company function by way of internet and gain more benefits
and efficiency or response from customer. It is universal truth that business has risk and
management also have the both type of risk in management of project that is business risk or
financial risk and providing strategies for managing the risk, and also introduce any new idea or
planning, forecasting and implementing these in project report management.
These various points given below for managing business project:-
 Scope of project:- Scope of project in what company has to provide its product to the
customer of product in large that would be like by consumer to purchase with the use of
internet access. There is various option for project in which it provide business
increment in the profitability. Digital technology give choice of various option to, in
which company can enhance its production all over the world and also growth in capital
structure and investment need (Cragg, Caldeira and Ward, 2011).
 Risk in management:- the organization is full of risk in business and the hurdle in
managing the risk in business management project. It provides a better way in which risk
can be manage by the management for the operation of business. The management needs
to relate with significant direct risk, associated with management of business project
(Den Hertog, Van der Aa and De Jong, 2010).
4

 Quantity and quality:- quality of product is also a important and main factor for which
business should tack into accounts while managing the business project reports. Rolex the
watch company has a grand public image of its product, for managing and living
according to the customer need the Rolex company has to control its quality of its
product to manage its reputation in customer around the world for long term
(Chesbrough, 2010).
 Cost :- cost is the biggest restrict point of any organization. Cost controlling should be in
a manner that company having increase in its earning and profitable for the company.
Cost of product is main ascertaining and determining factor for managing business
project. By using Digital technology, company will able to save in cost of managing
project also (Kankaanranta and Planken, 2010).
 Time period :- company needs to know in which period company have to complish its
project. It is main key point of any business project to know about the completing period
of any project for management (Crane and Matten, 2016). Management should provide
proper time to complete the project in appropriate manner.
P3 Work breakdown structure and Gantt chart:-
Various function has to perform in accordance to completion of the total project , at the
same time period there is need to know that all distinct bug, risk and hurdle in organization is
taken into accounts to manage with the concern, nothing is left behind. For same, Gantt chart has
prepared below which will show in which number work has completed (Smith, 2011).
Gantt chart:- This is a more effective technique in business project for copying entire whole
tasks and activities. This chart covers various lists of diverse kinds of activities and their time
period.
Activities/ weeks 1 2 3 4 5 6
Generating a potential
evaluation of the main for
Style Zones
Goal and objectives
development for the company
5

Development of strategy for
the project
Enables for interviews along
with conducting meeting
approval along with high level
authority for it.
Research
M1
Project management planning to provide the use of (DT) in organization which would
likely to find out the priority of business in concern to giving more efficient way. having project
management planning lead to useful for ROLEX the watch company and it will give better and
efficient results and strategies for business project management.
PART 2
P4 Small scale research:
To discover the impact of digital application on the business, we have to use number of
tools as well as techniques so as to analyses the impact of these digital application (Cragg,
Caldeira and Ward, 2011). When the traditional way of doing work is replaced by new
technology then researchers by using these tools and techniques will be able to cover the aspects
of the research and analyzing that how the performance of organization gets affected by this.
Which type of technique will be used by the researcher will depend all on him. Technique may
be qualitative or it may be quantitative depending upon the conclusion to be made as both are
having the same power to deliver the required information.
Qualitative method – In this method the researcher must have detailed information that
can be collected by using this method (Chesbrough, 2010). In this method the information can be
obtained in abundance. Different type of example of using these techniques are –conducting
surveys, taking interviews etc. Under this method feedback can be obtained from different
persons which will support in obtaining meaningful information. This method will be uswed
when higher information is needed.
6

Quantitative data – Researcher may also use this method so as to obtain the
information. When an information is received then it is converted into numerical or graphical
form as the case maybe so as to find out the necessary outcome. It is considered as a adequate
way as the information gathered can be valuated without much efforts and results of this is also
much easier to understand (Chesbrough, 2010).
Following questionnaire on digital technology may be used by the management so that
clarification can be made easily and results can be offered to the users.
Questionnaire
Name:
Sample Size: 30
1. Is there is a requirement to change the present method of carrying out the operation of
Rolex?
l Yes
l NO
l Can’t say
2. Is digital technology capable of giving better result for Rolex?
l Yes
l No
3. Digital technology increases the efficiency of different operations in Rolex?
l Agree
l Disagree
l Agree to an extent
l Do not agree
4. Digital technology increases the capacity of producing more supported with cost
effective production?
l Yes
l No
5. Errors in the different operations can be reduced using advance technology?
l Agree
l Do not agree
7

l Strongly agree
l Agree to an extent
6. Cloud application increases the present scope of data transmission?
l Yes
l No
7. Give your own views on digital technology?
Impact of digitization can be analyzed by the management through different ways and
this analysis will help them in bettering the work of the organization . Not only proper analysis,
also proper implementation is needed so that performance of organization is improved and better
outcomes are obtained. Many techniques can be used in this report to explain the data so that
conclusion reached shows true and fair picture of the organization.
Research philosophy – That stage of the research through which necessity of
information obtained can be identified. This philosophy has two categories interpretivism and
positivism. In the research positivism is used more as it is based on human viewpoint. On the
other hand, in present context researcher is looking into different aspects along with impact of
digital technology where investigator is using positivism method has been taken under in use in
order to create favorable conditions for organization where conclusion can be clearly pull out.
Research design – It consists of thorough understanding of the analysis done. By using
this design a meaningful way is provided to the different activities of research (Bovee and Thill,
2012). In context to this, it is very much required for researcher to adopt the best sort of design
through which favorable outcomes can be brought up in much effective and in appropriate sense.
Data collection techniques – Information can be collected by the researcher by using
primary and secondary method. When information is collected by the researcher on the basis of
his own experience then it will be called as primary data whereas when information is obtained
from the ready-made sources or from outside then it will be termed as secondary source of
information. Both of these sort of data collection can help a researcher in grabbing heavy and
relevant data in short period of time. After that analysing of gathered data takes place.
Limitation of research – As the user expects the research must be done in minimum
possible time then it compromises with the quality of information obtained. If researcher do not
conduct investigation in a systematic and in appropriate way then it is may be possible that
investigator may not get exact conclusion which he/she desired to have.
8

M2
The trustworthiness and acceptability of the research methods which are used under this project.
It may be said that primary data ensures high trustworthiness as information can be used as per
the comfort of the investigator whereas on the other hand secondary data method as used by the
investigator will be less reliable and cannot be used by the researcher as per their own comfort.
Therefore it can be said that primary data method will always have a upper hand as compared to
the secondary data method. It is very much required for this researcher to look into different
aspects and use both of methods in an appropriate manner according to the requirements.
Primary method is helpful in getting authentic information. On the other hand, secondary method
is less effective because information which is being gathered stays less authenticated (Shang,
2012).
PART 3
P5 Data analysis:
Theme 1 Yes there is a requirement to change the present method of carrying out
operation of Rolex
Interpretation: From the above chart we may conclude that 15 persons want to change the
working of the firm and are happy with digitalisation while on the other side 9 persons wants the
present method should be used and 7 persons are indifferent.
Theme 2 Yes, digital technology is capable of giving better result for Rolex
Yes 25
9