Case Study: Assessing Organizational Issues at Rolex Due to Tech

This case study assesses the various issues faced by Rolex due to changes in technology as a result of innovation. It explores the rationale and significance of the research, focusing on how modern technology impacts the company's performance. The study reviews literature on barriers to technology adoption, benefits of machinery reformation, and the relationship between advanced machinery and employee knowledge. It also addresses the research methodology, including research design, philosophy, and data collection methods. Data analysis highlights key findings, leading to recommendations and a conclusion about the importance of managing technological changes effectively within the organization.

PDP

Company - Rolex
Question - What are the issues faced by organization due to change in
technology as a result of innovation?
SRN - BP0168166
Date: 01/05/2018
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Report/ Title CASE STUDY - ROLEX
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
1.1 Rationale of the research.......................................................................................................3
1.2 Significance...........................................................................................................................3
1.3 Aim and objectives................................................................................................................4
1.4 Research questions................................................................................................................4
LITERATURE REVIEW................................................................................................................4
2.1 Barriers faced by enterprise while using modern technology...............................................4
2.2 Benefits of reformation of existing machinery for ROLEX.................................................6
2.3 Relationship between advanced machinery and employees knowledge...............................7
2.4 Reason behind modification in modern technology..............................................................7
2.5 Changes in company's performance .....................................................................................8
RESEARCH METHODOLOGY.....................................................................................................9
3.1 Types of researches...............................................................................................................9
3.2 Research design.....................................................................................................................9
3.3 Research philosophy...........................................................................................................10
3.4 Approach.............................................................................................................................10
..................................................................................................................................................10
3.6 Methods of data collection..................................................................................................10
3.7 Ethical considerations.........................................................................................................11
DATA ANALYSIS........................................................................................................................11
RECOMMENDATIONS AND CONCLUSION..........................................................................14
5.1 Recommendations...............................................................................................................14
5.2 Conclusion...........................................................................................................................15
Biblography....................................................................................................................................16

TITLE
“To assess different issues faced by organization due to change in technology as a result
of innovation: A case study on ROLEX”
INTRODUCTION
1.1 Rationale of the research
ROLEX is a popular organization as because they make watches which are different and
attractive. Major objective of this association is to expand their business across international
boundaries in order to serve millions of consumers with modern products. In fact, it is observed
that company is using number of advanced technologies to run their business entity in an
appropriate manner by satisfying needs or demands of large number of consumers in a effective
way (Anand, and et al., 2013). Therefore, it has been assessed that ROLEX is surrounded by
various types of advanced technologies for manufacturing high quality of watches in order to
seek the attention of millions of clients. It means that it is indispensable to understand the
positive and negative impacts of technology on entire company as well as project helps in
identifying the issues faced by a firm while adopting high tech equipment. Hence, overall
research is going to highlight the necessity of modern techniques at workplace and their impact
on company’s performance because ROLEX is all about designing of splendid quality of
watches which are totally different from their competitors.
1.2 Significance
Modern technology acts as a key to success as it plays a crucial role in development of an
enterprise because with the help of advanced equipment, business managers can easily manage
various operations in an effective manner. However, it is essential to analyse the influence of
changes in technology on employees as well as on entire association in order to overcome
several barriers which might occur due to alteration in existing goods. Mainly, it has been
observed that ROLEX is using high tech equipment for designing their outstanding watches with
unique quality. Moreover, it is essential for the managers of selected firm to study impact of
modification in technology in order to run their business operations in an effective manner as
well as able to control their company’s loss as soon as possible (Terpstra, , et al., 2012). Along
with this, one of the major advantages of analysing this title is to improve company’s
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performance by reducing several technological issues or barriers. Thus, it is essential to analyse
the usage of technology and its impact on an enterprise after changes.
1.3 Aim and objectives
Aim: “To assess different issues faced by organization due to change in technology as a result of
innovation: A case study on ROLEX”
Objectives:-
 To understand the importance of innovation
 To evaluate the impact of new technologies on company
 To understand the drawbacks faced by an enterprise due to changes in current tools or
machinery
 To identify the impact of innovation on goodwill of ROLEX
1.4 Research questions
 What is the importance of innovation?
 What is the impact of new technologies on company?
 What are the drawbacks faced by an enterprise due to changes in current tools or
machinery?
 What is the impact of innovation on goodwill of ROLEX?
LITERATURE REVIEW
Review of literature is nothing but the integration of views and thoughts of different
scholars on the ground of certain theme of project. This is done for collecting and critically
evaluating the relevant facts and figures as well as arguments made by scholar in accordance
with the stated topic (Berger & R, 2014). It is considered as the most eminent portion of research
as this offers right path to researchers which help them in giving better understanding of the
subject.
2.1 Barriers faced by enterprise while using modern technology
According to the viewpoints of (Andersen, 2013)there are various types of issues that are
being faced by ROLEX at the time of applying contemporary services in their business activities
such as it lead to create full risky culture at workplace. Some of the serious problems associated
with the same are discussed as below:
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 Increase in cost: It is important to implement modern tools, but such new technologies
are very expensive in nature. Thus, company has to face different difficulties with respect
to their budget. They have to do increment in investment and it is also necessary for
Rolex to look for numerous shareholders that would provide them proper funds. Hence,
due to the same, corporation needs to improve its financial condition. Competition: On the other hand, (Lomax,, 2012)says that due to rise in digital
technology, most of the firms are trying to develop high quality services and are also
enhancing their production level. This as a result giving birth to great competition and in
turn a large number of ventures are offering same kind of goods or deliverables to the
civilians. Hence, as a bad consequence, sales rate of ROLEX is getting decreased in a
drastic manner which is impacting adversely on its performance.
 Lack of leadership: This is one of the key hindrances as for implementation of newer
technologies, skilled as well as qualified workers are needed. But there is lack of such
personnel and corporation is unable to recruit talented team leaders who can provide
proper guidance to their workforces. Therefore, ROLEX is having serious problems
regarding absence of better leaders who can offer leadership and direct their firm at right
path so that they can attain the set aim and objectives (Proctor, 2014).
 Time to make changes and adjust: As per the thought of (Sonmez, , et al., 2013)firm
needs much amount of time in order to move or act according to the present techniques
since so many changes will occur in working station. But Rolex company is not having
that much duration of time as they have to deliver their merchandise before allocated
deadline. Apart from this, some period is also needed for the adaptation of same.
 Resistance to learn new technology: (Hoecht, & Trott, , 2014)stated that workers
performing in cited company are showing opposition against learning new techniques for
manufacturing their products. Due to this, venture is losing their workers because most of
the people are moving to other corporations. In addition to this, relationship among
employees and employers are also getting spoiled in Rolex. This as a negative outcome
giving rise to the gap at high management as well as lower individuals.
On contrary to this, all these above few main barriers were introduced by Courtney Hunt
in 2014 which are described as follows:
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 Lack of knowledge and understanding about digital era which affects the productivity of
the firm . As a result Rolex get failed in attaining their company goals or targets in a
defined time frame.
 Members are taking technologies in a serious way which affects the success of an Rolex
because in today's scenario almost entire society is surrounded with modern tools.
2.2 Benefits of reformation of existing machinery for ROLEX
In this modern era, it is essential for business organisations to acquire new and innovative
machinery so as to gain high cutting edge. Modifications in existing techniques or production
process assist firms to improve the quality of their products and services. (Vasconcellos e Sá, ,
et al., 2011) state that the term digital transformation is reinvention of a business unit by using
digital technology in order to improve the performance level. It is important to boost up
efficiency and effectiveness so as to gain maximum level of output in minimum time period.
Along with this, adoption of new technology for making certain modifications in Rolex
operations assist to reduce or eliminate processes which do not require human judgement or
strategic thinking. With the overview of (Turban, & et. al., , 2017)modifying business processes
through digitalization, employees feel free from menial tasks and it also allows to focuses on
strategic tasks. Thereby, it can be said that transformation of working practices or styles makes
operations less time consuming as well as less expensive.
Moreover, utilisation of new tools and techniques support to obtain vast amount of
varying information and reform it into deeper insights. It provides real time data and information
to companies like ROLEX and there can be seen a greater visibility in their operations. This
allows corporate association to take faster decisions and grab better future opportunities (Simchi-
Levi,, 2010)demonstrated that it generates greater customer insights that also lead to the
transformation of overall customer experience. By better understanding their customers,
enterprises are able to deliver what their customers want. For example, using these insights and
customer data, enterprises are able to provide customers with more personalized products,
services and even promotions.
2.3 Relationship between advanced machinery and employees knowledge
It can be considered as a need of firm for which they have to implement various new or
innovative technologies regarding advanced machinery in firm. This will facilitate to improve
efficiency of manufacturing bulk of products in one stroke. They have to increase plant capacity
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to attain growth of company so that it is necessary to introduce advances plants in Rolex.
According to (Pegg, & et. al., , 2012)there are several factors relevant to employee's knowledge
so that they will become able to perform their tasks or events with the help of various equipment
available in company. The firms have to appoint more qualified, experienced and eligible
candidates. This will facilitate to operate the new machines properly to manufacture products
faster as well as improve their quality. Overall, implementation of advanced machinery supports
to enhance the growth of professional as well as personal career (Magnusson, et al., 2011).
The firms need to recruit such people who are able to manufactue goods or services
thrugh using new equipment and plants in order to gain profit. The firm need to invest some
amount of money to provide training or learning facility to old employees for reducing negative
impact on company productivity. It is necessary to provide proper information about operating
machinery or plant for gaining benefits from new technological innovations. There are various
opportunities for employees to take experience of working on advanced machinery which
facilitate them towards growth of their career. Besides benefits, new technological equipment
have several challenges as well. These issues have to be controlled for reducing its negative
impacts on the profitability of Rolex (Prieto, et al., 2014)
2.4 Reason behind modification in modern technology
Changes and modifications regarding technology are done to complete needs and desires
of an organisation to attain targets properly. There are several reasons behind introducing
changes or modification in firm to fulfil necessary aspects. Technological changes have three
stages to be achieved such as intervention, innovation and diffusion to implement modification in
the company. (Wynarczyk, & et. al., , 2016) refers that some of the causes behind changes are
increasing efficiency and reducing cost of manufacturing. It also includes generating new
products and procedures to attain better productivity as well as profitability of firm. This may
provide support to develop economies for the welfare of Rolex.
It is important to create new product and process for attaining the growth of company.
Along with that, they have to take care of first application of intervention and measure rapid
adoption of new technologies. The Rolex has become able to make their services faster than
other competitive firms by applying effective software and machineries. It is also beneficial in
terms of providing lower cost of manufacturing and improving the efficiency of organisation. For
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example, telephones are invented to communicate easily with many people at a time. Information
can be conveyed easily by the superiors in different branches of same firm in one stroke.
(Berger,, 2014)refers that people become able to improve their ways of generating
wealth. With the integration of technology, societies evolved from traditional hunting and
gathering industrialised. Technological changes can be introduced in company to get updated as
per trends of corporate world. This is necessary to compete with various competitive firms in
market scenario to improve the goodwill of company (Vasconcellos e Sá, , et al., 2011)
2.5 Changes in company's performance
There are several changes occurred while making alteration in existing machinery and
technology. Firstly, it increases the firm's efficiency and productivity. It results in enhancement
in sales and profitability. It also put a huge impact on the decision making process of company
through which ROLEX will easily sustain high competitive edge (Crane, & Matten, , 2016).
Along with this, utilisation of new tools and software makes the process of training and
development easier as employees will acquire fresh knowledge. Thus, they are able to perform in
a well manner. Reformation of business practices also assist to clearly communicate the new
cultural framework and set new rules of engagement for people, teams and stakeholders. It uses
the concept of personal brand to help people in developing and expressing a new identity.
Furthermore, transformation assists to increase the annual output level of company that aids it in
attaining goals and objectives of firm. With the viewpoint of Magnusson, (Wynarczyk, & et. al., ,
2016)it creates value for people by improving quality of products and services that assists to
increase market share of Rolex. Technological transformation builds operational excellence so as
to develop an operating model which emphasises on leveraging economies of scale as well as
synergising over the enterprise by initiatives in supply chain processes and off shoring(Jeevan, ,
2017).
According to (Davis, , 2012)state that price of luxury watches are increases day by day
due to changes in features of products due to the use of modern technology. As a result,
company is implementing numerous changes at workplace with the use of modern technology.
RESEARCH METHODOLOGY
In this section of research project learner should get aware the various technique of
acquiring relevant information and data which is used by an association during decision making
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process. Basically, several tools of accumulating information aids researcher in assisting towards
corrective path in order to attain specific goals. However, distinct methodologies is utilized by
ROLEX to acquire best outcomes in a minimum time period by satisfying desires of maximum
clients as well as employees. Therefore, some of the essential tools of collecting facts or figures
are going to be expressed as follows:
3.1 Types of researches
One of the major thing is that researcher needs to select suitable method for accumulating
precise data as per their requirement. Thus, investigator is choosing best alternatives amongst
two methods that is either qualitative or quantitative in order to attain their set objectives in a
desired time frame. However, qualitative method shows the information in terms of name,
symbols, signs and types. It means this technique aids an association during decision making
process (Keller,, et al., 2011). Whereas, quantitative technique expressed the data in statistical
form which means it helps an enterprise or researcher during forecasting capital or survey.
Hence, both the tools are useful and playing a major role in acquisition of necessary facts but
qualitative is much better than quantitative. Therefore, entire team is going to use qualitative
technique for this process in order to make effective or corrective decision.
3.2 Research design
One of the essential part for overall research project because it aids in assisting an
enterprise towards right direction for attaining set goals by maintaining their company standards.
However, process of designing investigation is classifying into various parts such as;
exploratory, descriptive and experimental. Basically, these three technique is considered as a
most effective tools because it provides the blueprint of various business activities and encourage
them towards organizational objectives. After analysing these three methods descriptive is
selected for this project because it is totally appropriate on qualitative research method. Thus,
with the help of this, managers of an enterprise can easily gain relevant data which is used by
them while judgement process.
3.3 Research philosophy
In this part of research project ideas of various scholars and authors has been described
for further decision. As it aids researcher during decisional process. For example; views or
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opinions of distinct persons express more or more information (Terpstra, , et al., 2012). Thus, it
has been segmented into two different parts such as interpretivism and positivism belief that are
fully opposite with each other. Hence, by comparing these two, interpretivism has been chosen
by the investigator for further initiatives because of its advantageous.
3.4 Approach
It has been segregated into dual part one is deductive and another one is inductive
approach so that they researcher can run their project in much better way. After analysing both
the term it has been analysed that inductive framework is highly suits on current assignment
because qualitative technique is adopted for gathering precise data (Sonmez, , et al., 2013).
Basically this approach is useful for understanding the changes of technology at workplace
because assessment of modern techniques is not an easy task as it requires more knowledge or
experience.
3.6 Methods of data collection
Gathering of relevant information is one of the indispensable part of research project
because success of entire project is mainly depending upon relevant facts or figures. Basically,
researcher may adopt two types of technique such as primary and secondary.
Both the methods are totally different from each other in various aspect. whereas
secondary is considered as a second hand. For example; literature, newspapers, books and life
stories of several authors are falls under secondary tool (Yeshin,, 2012). On contrary to this,
personal interviews or questionnaire are considered under primary method. Basically,
questionnaire is used in this project for accumulating first-hand information with the help of
various individuals.
3.7 Ethical considerations
This part of research project highlights the corrective path which is used by researcher in
a ethical manner. It means, an association needs to ensure that business activities might be
accomplished in a right manner without exploiting the interest of others. Along with this, it is
indispensable to protect the confidential information or data of distinct respondents from frauds
which may be used in a wrongful way. Basically, time and capital needs to be considered by an
12

organization before making final decisions. Beside this, ethical consideration means an
association needs to encourage their employees to perform their job role in a legitimate way
without breaking the rules or regulations designed by legal bodies or higher authority of an
organization. In fact, it is indispensable to follow useful guidelines while performing business
activities in order to minimize the chances of losses.
DATA ANALYSIS
In this part of research project researcher is going to acquire necessary information or
data with the use of questionnaire in order to understand the views or opinions of various
individuals on technology changes. Thus, 30 sample size is selected for gaining corrective
thoughts about the issues which might be occurred during modification in current technology.
Theme: 1 Satisfied with the products offered by ROLEX.
Analysis: - From the secondary research it is analysed that, it has been analysed that
ROLEX is a very famous organization at international marketplace due to their outstanding
watches which attract minds of maximum clients. Thus, out of 30 individuals almost 20 members
are fully happy with watches which is offered by company due to its advancement or unique
features that seek the attention of domestic as well as foreign clients. On the other hand, rest 10
individuals are not proffering ROLEX because of its high quality which demand high price to
entire public. It means there is no discrimination in between consumers on the basis of cost
because products which is offered by selected firm is very high due to its costly raw materials,
show rooms, high tech services and so on. Thus, rich people and person who believes in quality
are preferring watches of ROLEX.
Theme: 2 Ratings given by you to organization.
Analysis: - From the secondary research it is analysed that, ROLEX is expanding across
the international boundaries in order to acquire maximum revenue by satisfying needs or
demands of distinct consumers. Mainly, company modern technology for accomplishing their
business activities in a minimum time duration and succeeded in capturing attention of millions
of clients. Thus preferring that selected organization is providing average level of facilities.
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Hence, their competitors are facing high range of competition which affects their
profit(Wigand, , Mande, & Wood, 2011.).
Theme: 3 Issues observed by you at workplace due to change in technology
Analysis: - From the secondary research it is analysed that, Implementation of modern
technology is not an easy task which requires suggestion from experience person because
advanced equipment is full of complex features. In fact, unskilled employees will face number of
issues or problems while managing high range of machinery used at workplace. Thus, out of 30
members approximately 5 members are believing that modification in current machinery creates
problems for employees while performing their assigned job as they get failed in coordinating
between each other due to inaccurate information about newly implemented technology.
Whereas another 5 members are believing that capital is act as a backbone of an association
because entire business is depending upon sufficient amount of fund which means absence of
money is seen as a major issue due to alteration in existing technology(Ulhøi, , 2012). On the
other hand, another 5 members thinking that technology changes create a maximum probability
of injury. At last rest 15 individuals are believing that all the above factors are considered as a
major issue which may occurred due to alteration in current modern technology at workplace.
Theme: 4 Drawbacks of implementing complex technology at workplace.
Analysis: - From the secondary research it is analysed that, it has been determined that
implementation of complicated machinery creates major issues or problems for overall company
in various manner because it affects the enterprise as a whole. individuals are believing that
employees are resigning their job due to complex technique used by an enterprise for
accomplishing business operations which is not understand by unskilled person. Whereas,
another believes that modern equipment is consuming high range of income which resulted in
minimization of organizational profit and another 5 are stating that it may increase the chances of
fraud. Whereas rest 10 are saying that all the above factors are seen as a major disadvantage of
using complex technology while performing business operations.
Theme: 5 Changes in technology influence turnover of an organization or not
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Analysis: - From the secondary research it is analysed that, ROLEX is growing in a
fastest way due to their appropriate strategy or schemes of performing business operations which
resulted in maximization of organization profit. Thus, according to above diagrammatic
representation usage of complex equipment or machinery affects the turnover of an association
in various manner.. Hence, it is understood that usage of high tech machinery have a greater
impact on overall company performance because employees are using it to accomplish their
business activities in much better way (Munoz-Cristobal, 2015.).
Theme: 6 Impact on ROLEX business operations.
Interpretation: - Analysis: - From the secondary research it is analysed that , employees
fully satisfied with this statement that usage of modern technology have a major impact on a
ROLEX because it may hamper the overall performance an enterprise in positive manner.
Whereas almost members are not happy with this because as per their views modern techniques
are seen as obstacles due to time consuming (Morabito, 2016.).
Theme: 7 Benefits of using modified technology or machinery.
Analysis: - From the secondary research it is analysed that current technology is
modifying to improve the productivity of an enterprise in order to acquire maximum revenue.
Thus, advanced equipment is very useful as it aids in accomplishing business activities in a
minimum time frame by fulfilling the demand of maximum clients. However, as per data almost
employees are believing that usage of modern technology aids in maximizing the company
turnover in a define time frame whereas another are preferring attainment of organizational
goals. Whereas, another individuals are saying that usage of modern technology supports overall
company in capturing attention of maximum clients (Latimer, , 2011). At last, rest 5 members
are believing that all the above elements are seen as a major advantage for organization.
Theme: 8 Happy with digital services offered by an enterprise.
Analysis: - From the secondary research it is analysed that respondent are satisfied with
the digital services as they feels all that using digital service helps in minimising time
consumption and also facilitate aid in standard quality. These technology is easy to assess and
larger buyers are interested in utilizing advanced tool for the betterment of their standard. Most
15

of employees are not happy for using advance services as they observe that the process is too
long and time catering also it is hard to understand(Drummond, Ensor, & Ashford, , (2010)
RECOMMENDATIONS AND CONCLUSION
5.1 Recommendations
ROLEX is fully surrounded with advanced technology in order to design number of
attractive watches for acquiring maximum revenue on their initial investment. Basically, their
main objective is to establish their goodwill at marketplace by satisfying the needs or demands of
distinct consumers. Moreover, it has been analysed that number of changes are occurred in the
modern technology in order to cope up with various complicated circumstances. On the other
hand, features of advanced equipment are becoming more complex and create major problem for
employees performing at workplace. Thus, after considering the entire information, it has been
analysed that managers of an association need to follow specific guidelines for managing
changes in advanced technology which are described as follows: Appoint skilled employees: - According to this element, an association needs to hire
talented or experienced workers so that they can easily understand the technique of
handling various modern technologies. However, business operations are managed or
regulated by them only due to which it is indispensable to appoint talented supervisors in
order to attain organizational goals or objectives in a defined time period. Prepare an appropriate structure: - ROLEX has expanded their branches at
international marketplace due to which it is essential for the management team to make
an effective organizational structure by considering relevant facts or figures. As a result,
it aids in accomplishing the business activities in a better way as well as control the
chances of loss. Design an effective policy: - Managerial team of an enterprise is required to make a
suitable policy for staff members by fulfilling their needs or demands and off-course
essential to facilitate them with various facilities. Along with this, company policy aids
in assisting employees towards corrective path for attaining their personal or professional
targets. Conduct awareness programmes: - One of the major changes needed to be
accomplished by managers of an enterprise is that they need to implement various
16

sessions or events for updating their employees with technique of handling complex
machineries. For example: conduct seminars, conferences, lectures and various other
programmes in which experienced person may express their views or past experiences
with their subordinates. Minimize the use of complex machinery:- ROLEX is having distinct number of
subsidiaries in various nations as well as local arenas where employees are less
knowledge or does not aware about the features of modern technology. It means that an
association must try to minimize the usage of complex equipment at workplace which
results in reduction of various problems related with machinery as well as accidents.
Hence, above initiatives are needed to be taken by the managerial team of ROLEX in
order to reduce the chances of accidents at workplace or employee’s injury.
5.2 Conclusion
From the above research, it has been concluded that usage of technology is increasing
day by day due to its effectiveness and benefits for overall company. However, main objective of
this project was to show the impact of changes in modern technology at workplace. Thus, it has
been analysed that ROLEX is one of the popular organizations which is circulated with modern
equipment because their main motive is to design or manufacture qualitative or splendid watches
for acquiring maximum revenue. It means that company is encountering number of issues or
problems while using complex machinery. Therefore, above assignment is all about showing
various methods or techniques to overcome technological obstacles which occur at workplace.
Hence, it has been analysed that an association needs to make necessary modifications for
handling several complicated situations with the help of suitable tools or techniques as well as
ideas.
17

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