Managing a Successful Business Project: Rolex Digital Expansion Report

This report analyzes a business project focused on Rolex, a UK-based watch company, aiming to expand its online presence. The project explores the application of digital tools and techniques to enhance business operations and capture market share. It covers project aims, objectives, and a detailed project management plan, including scope, risk management, quality control, cost considerations, and timelines. The report also includes a work breakdown structure and a Gantt chart to visualize project activities. Furthermore, it delves into research methodologies, applying both qualitative and quantitative research methods to gather relevant data and insights. The project seeks to address research questions related to the importance of business modification, the benefits of advanced technology, and the implementation of digital technologies within the organization. The conclusion summarizes the findings and emphasizes the importance of digital transformation for business success.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives....................................................................................................1
P2 Project management plan.......................................................................................................3
P3 Work breakdown structure and a Gantt Chart ......................................................................4
TASK 2............................................................................................................................................6
P4 Carry out small scale research by applying qualitative and quantitative research.................6
TASK 3............................................................................................................................................9
Covered in PPT...........................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
In today's modern scenario, every business use digital technologies in which they make
more creative and impressive products and services which helps in inviting larger number of
customers. In current time if business use traditional methods than they reduce their customers
numbers which negatively affect the overall performance of the company at market place (Mir
and Pinnington, 2014J). Along with this if firm use new and innovative methods as well as
technology than they easily capture larger market share and attain competitive advantage form its
rivals. In this context, government also define some policies and regulations which follow by the
company to improve their operational activities. Current report is based on Rolex, which is watch
company in UK. They wants to expand their online business in order to capture market share. In
this various research methods are discussed which helps in gathering relevant information
towards the company. Project management plan is also mentioned in this project which aid in
providing better direction to attain its goals and objectives. Along with this, various tools and
techniques is also mentioned to collect all the data which aid to manager in decision making
process.
TASK 1
P1 Project aims and objectives
In today's business environment, digital technologies are more beneficial for every
organization win which company easily improve their performance level by delivering quality
products and services to its customers. By using innovative technologies firm easily attract larger
number of customers and attain their higher satisfaction level. It helps in attaining higher success
at market place. Innovative technologies work as a promotional methods. If company effectively
use technologies which leads in attaining better satisfaction. In context of Rolex, they offer their
quality services to its customers in UK. In this they also include number of staff members in
which they effectively communicate with their clients by using social sites. With the help of this
company easily increase their profitability level and also capture larger market share which
directly contribute in overall success of the company at market place (Joslin and Müller, 2015).
One of the important benefit of using advance technologies company communicate as well as
connect with number of people. By using advance technology company easily provide quality
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services to its customers and also take better decision. Hence, advance technologies provide
positive impact on overall business organization to attain better success.
Topic: To apply digital tools and techniques on operations of business activities.
Background of project:
It is important for every organization to modify their activities as per the time because in
today's time changes are rapidly take place within the organizational activities. In this company
use new and innovative techniques to improve their performance level delivering quality services
to its customers in order to get their satisfaction level (Svejvig and Andersen, 2015). In recent
time every organization use digital technologies in which they easily perform their operational
activities in more effective manner. With the help of this they improve their quality of the
products and services as per customers demand. Concept of digitalization impact on business
activities in positive way which leads in enhancing quality of the products and service. Various
technology are consider by company in their operation which reduce demand of account
department and also minimize the risk as well as hacking of the data in most effective manner. In
this cloud technology is also effective which helps in transferring the data one place to another in
order to increase the security. Along with this, manager easily determine the customers needs
and provide quality services accordingly. With the help of various technology device is also
helps in reaching the customer in order to capture larger market share. In this setting aims and
objectives is more important before executing final project and its activities. This aid in ensuring
all the needs of the project in order to get positive outcomes.
Aim: To apply digital tools and techniques on operations of business activities.
Objectives:
 To evaluate overall wants of modification in the business practice.
 To assess the digital technology's on transformation of business activities in appropriate
way.
 To evaluate the effective execution of digital technology in business organization (Storey,
Basterretxea and Salaman, 2014).
Research questions:
 Why modification is important for business organization?
 How advance technology is beneficial for business transformation?
 How digital technologies implement in business organization?
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P2 Project management plan
Project management plan is necessary for every organization because it provides better
directions to attain all the goals and objectives in an appropriate manner. This helps at the time of
executing various activities within organization in order to take better decisions and attain
positive end results (Hornstein, 2015). With the help of this company attain all the set goals and
objectives. One of the main advantage of project management plan is to complete all the
operational activities in most effective manner and provide ling term benefits to organization. In
this manager of the company define some components like cost, risk time scope and quality
which leads in managing project ion effective way and attain positive outcomes. Along with this,
the main aim of Rolex manager is to enhance profitability level by delivering quality products
and services to their customers. With the help of project management plan manager make an
successful research which leads in attaining positive outcomes in appropriate way. In context of
Rolex, they wants to expand their online business by using various social platform which aid in
providing better results. So that it is important for manager to consider all the factors before
taking any king of decision regarding the process. All these factors are as follows: Scope of project: Technology development is more effective which helps in providing
number of opportunities to organization to create as well as make quality products and
services as per customers demand. In context of Rolex, they wants to expand their
business in another location so that they use social platform to offer their products which
leads in covering number of peoples. Hence the project scope is very wide which make in
more successful. Management of risk: Every project include various kind of risk so that it is manager
responsibility to effectively manage asses the impact before executing their project
activities. In context of Rolex, it is already a papular brand in which risk factors is very
less. Along with this manager have to identify all the risk factors to attain positive
outcomes and improve overall performance level of the company in most effective
manner. Quality control: It is one of the important elements of the project management plan
because quality helps in achieving overall goals and objectives of the company (Silvius
and Schipper, 2014). In this, it is necessary for manager to maintain their project quality
at the time of executing their activities. With the help of this Rolex easily deliver quality
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services to their customers and attain their higher satisfaction level. It directly impact on
overall growth of the company at market place inn positive manner because it leads in
enhancing the profitability level as compare to other companies. Cost: Rolex require more funds to use effective tools and equipments so that the cost of
this project is too high. So that better completion of the project company needs to proper
fund which helps in attaining positive outcomes in systematic way. Time: It is one of the important elements of the project because it helps in completing
overall project in set time period. For achieving better outcomes it is important to execute
all the activities in specific time period. Timely implementation of entire activities of the
project aid in reducing the cost and increasing overall profitability of the company in
most effective way. This project take approx 40 days for completion by which company
improve their performance level and also create chances of attaining positive outcomes.
 Communication: Better interaction among all the organizational department is more
important because it helps in making a effective project to attain set goals and objectives
in appropriate time period. In this all the roles and responsibilities have to be clear in
order to attain positive results. In this, researcher communicate with their customers and
staff members in order to attain their reviews and opinion towards the company products
and services. With the help of this, investigator easily attain positive outcomes in
appropriate time frame.
All these are important components of project management plan which helps in making
effective activities to attain positive outcomes. All these elements are including by manager of
the company to make an effective plan and also implement within organizational activities. With
the help of this company easily improve their positive brand image and invite larger number of
customers towards its products and services. In context of Rolex, manager make project plan in
order to implement all the activities of the research in most effective manner.
P3 Work breakdown structure and a Gantt Chart
Research is one of the important activity for overall project in which manager of the
company gather all the relevant information as well as ideas towards the topic of the research.
With the help of this manager easily take best decision. The best advantage of action plan is that,
it provide better direction in which manager ensure appropriate utilization of resources of the
company in order to attain positive outcomes (Duffield and Whitty, 2015). In this, it is important
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for manager to conduct study of the research to effectively understand about entire aspect of the
project in order to eliminate all the issues in appropriate way. In this context there are some steps
which considered to conducting research are as follows:
 Identify the main issue in which manager conduct a research.
 Literature review
 Effective clarification of the main cause
 Choose respondents on which research activities executing
 Formulate appropriate plan
 Data analysis
All these elements are considered in completing research project which is based on
digital technology and its impact on overall business activities. It helps in determining
individuals thought as well as opinion towards the company and its products. In context of
Rolex, they wants to expand online business in which they use social sites to improve their
performance level at market place. For better results manager take various data form different
authors to improve overall quality of the research in most effective manner. As per this they
determine advantage of form the business. After completing all the activities manager select
respondents form all the population in which they implement entire procedures in order get better
opinion in appropriate way. In this researcher 20 respondents by random sampling method. With
the help of this they gather all the relevant data in order to analysis effectively and take better
decision.
It is important for organization to include al the actions which leads in developing the
effective plan. It helps in improving overall growth of the company at market place. If company
use primary method to collect data than they have to develop questionnaire in which manager
ask various questions form selected people.
Along with this, researcher evaluate dates and task ion continue basis so that they can
take better decision and improve their activities in most effective way. With the help of this they
provide higher success to overall business project and attain positive outcomes.
It is not a simple task to make whole business digitalise so that manager take reviews
form respondents in order to examine all the data to maintain effective results in most
appropriate way. With the help of this they improve their operational activities in order to attain
higher success at market place (Ramazani and Jergeas, 2015). Along with this researcher make
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an action plan or better transformation of digital technologies in which the pro[er time frame can
be understood by given figure which are as follows:
This plan follows by the selected company to attain all the set target in systematic manner
and also improve their performance level in market place. In this online business is more helpful
for company as well as customers because in which clients easily buy all kind of variety products
in short time period and satisfy their needs (Schwalbe, 2015). For this they use various social
sites to invite larger number of customers which leads in enhancing the profitability level of the
company. Hence, digitalisation is more beneficial for Rolex in which they enhance their business
activities on online platform and take competitive advantage form its rivals.
TASK 2
P4 Carry out small scale research by applying qualitative and quantitative research
It is more important for researcher select a right and effective method before conducting a
research which helps in achieving positive outcomes in appropriate way. With the help of best
methodology a research define their logical results which directly impact on improving the
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overall performance of the business. By this, researcher as well as manager take better decision
in this aspect to improve their productivity of whole research (What is Primary Research, 2018).
In this context there are two type of methods which are used by researcher for completing
valuable research are as follows:
 Primary
 Secondary
Along with this manager use both methods to collect as well as gather all the relevant
data which helps them in taking best decision in appropriate time period. Selected company is
also use both approaches to gather all data at the time of expanding their business in appropriate
way. In this technologies are must to improve their performance level of the business at market
place. With the help of this manager of the company effectively identify its affect on overall
company. Along with this manager also use two types of methods are as:
 Quantitative
 Qualitative
Both methods used by researcher to evaluating positive outcomes which leads in attaining
long team benefits in most effective manner. With the help of qualitative and quantitative
methods manager easily determine the end results in systematic way. For making effective
research manager use primary methods with secondary data to collect all the relevant
information towards the business.
Primary data: It is one of the effective methods which include various methods like
questionnaire, interview and many more. With the help of this researcher easily gather all the
relevant information. It is more useful because in which research ask various question form
respondent to collect their views towards the products which were offer by company. In this
context manager of Rolex select 20 respondents form whole population in order to formulate
questionnaire for better research.
QUESTIONNAIRE
Name:
Age:
E-mail:
Question 1 Is it digitalisation is more appropriate for Rolex?
a) Yes
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b) No
Question 2 As per your point of view, that use of digital technologies will helps in taking
advantage within the company for long time period?
a) Yes
b) No
Question 3 Digital technologies is important for company in Morden time period?
a) Yes
b) No
Question 4 Is digitalisation provide positive affect on overall business process?
a) Yes
b) No
Question 5 As per your views, is it necessary for Rolex to change their business activities?
a)Agree
b) Moderate
c) Disagree
Question 6 Is company use appropriate methods to store their all important information
and data?
a)Yes
b) No
Question 7 Do you think that what digitalisation affect the business for long haul?
a) Neutral
b) Positive
c) Negative
Question 8 Is manager of the Rolex bind the digitalisation process coover all the
department of the company?
a) Yes
b) No
Question 9 As per your point of view which method id more effective for marketing
activities?
a) Traditional
b) Modern
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Question 10 Any recommendation as per your views?
Secondary data: It is also an effective methods which is used by company to to gather all the
relevant information as well data through internet, books, journals, magazines and many more.
With the help of these manager collect information but these kind of data are not new as per
market trends.
 Case study 1: Rolex wants to improve their products and services by making more
creative. In this they set their main aim and make it more effective goods which helps in
improving their brand imager at market place. With the help of this they easily increase
their customers base (Nicholas and Steyn, 2017). The main aim of this company is to
provide quality services to its customers. They also consider all the changes because
customers demand is continuously changes as per the time so that they effectively modify
their as per market trends.
 Case study 2: Rolex sell their quality watches to their customers in which they also
capture those clients who wants to shoe their standard as well as financial condition. This
type of brand held by those people who is more than 45 years old. But in recent time they
produce their products for normal as well as middle class customers sop that they easily
invite them and increase their profitability. In this they use digital technology to promote
their services in market.
Hence, organization have to use new and innovative methods at the time of producing
their products and services. Along with this they also use social platform as best promotional
tools in order to enhance their profitability level which positively affect the overall business
organization in market place.
TASK 3
Covered in PPT
CONCLUSION
From the above mentioned it can be concluded that, it is more important for researcher to
conduct an effective research before executing their operational activities. In this they use sample
size in order to evaluate the end results. With the help of this manager of the company easily take
better decision and also improve their overall performance level. Along with this various themes
are also concluded that in order to define better judgement and improve positive outcomes. With
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the help of this manager enhance their profitability level by delivering quality services in most
effective manner.
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