Managing Small and Medium-Sized Enterprises: A Case Study of ROLI

Desklib provides past papers and solved assignments. This report analyzes ROLI's success as a UK SME.

Managing Small and Medium Sized
Enterprises
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Contents
Executive Summary.........................................................................................................................3
Introduction......................................................................................................................................4
Findings...........................................................................................................................................5
Conclusion.....................................................................................................................................10
Recommendation...........................................................................................................................11
References......................................................................................................................................12
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Executive Summary
Small and medium enterprises are in the initial stage and able to achieving the goals and
objectives. Manage the small and medium enterprises which are the difficult task to be
performed by the manager of small and medium enterprises. ROLI is one of the best companies
which is innovates the new ideas and produce a different design of technology in the UK markets
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Introduction
Small and medium enterprise which is helps to contributes the growth and economic to
developing the country and increase the GDP growth. SMEs providing the employment to their
country people for increasing their remuneration able to change their life styles. It provides the
biggest platform which is regarding for innovative and creative ideas for developing the GPD of
the country and increasing the national income as well as able to providing the good socials life
styles and many opportunities to change their life styles. In the UK entrepreneurs starting the
new venture, it is very important to all the economics to start up the SMEs. The founder of the
company Roland Lamb after passing the high school moved to the Japan practice Zen Buddhism.
He also earned a classical Chinese and Sanskrit philosophy from the Harvard university. The
ROLI has advantages to produce a innovative product and services to attract their customers
towards their product and services. The founder of the ROLI can uses the different strategies and
operation to increasing the performance and growth of the work place as well as development of
the country too. ROLI can earn more profit by their innovative ideas which are useful for the
society and the county lifestyles. ROLI can introduce their product at globally and investment on
the product and services in international trade markets, it is very difficult to Roland Lamb for
investing nu it facing the many challenges and provides proper services to their customers and
achieving their goals and objectives of ROLI.
It is helps to providing the opportunities increase the growth of SMEs in the UK. The main and
important work of entrepreneurial behavior to analysis the impacts on the economic environment
by such researches which are disciplines in the business, economics and psychological and
sociology. In the UK there are many regional differences which are focus in the works of SMEs
and how they work as well as their strategies to deal with customers and doing the work
immediately in the UK markets. Hence after analyzing the small and medium enterprises now
the company has selected which is ROLI. It is a private company of UK which is providing the
quality product to their customers. In the report has to taking the primary research which
collecting the fresh data. Secondary data is the expensive data to collect as compare to primary
data. Also quality data provides the fresh data which is helps to learner for getting knowledge
and information for research questions. The main and important aims of research for providing
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the effectives ways for managing the SMEs as well as achieving the goals and objectives and
earn maximum profits for development of the country.
Findings
In the UK there are many small and medium enterprises which is able to changing the life styles
of their people and providing the opportunities to improving their life styles. According to the
survey of UK in small and medium there not more than around 40- 50 employees in the small
and medium enterprises which is creating the more innovative ideas to increasing the GDP of
their country as well as develop the country lifestyles by providing the opportunities to them in
UK. Small and medium enterprises has to expand their business entire the world and able to
increasing the labour productivity in every country and develop their economy too as well as
small and medium enterprises has main and important objectives to increasing their growth and
achieving the goals and objectives of small and medium enterprises in the UK as well as all over
the world (Dima and Vasilache, 2016).
It is the private company which is working with 150 employees and according to the government
survey to analysis the annual income of the ROLI which is Euro 2Mn. At the starting the
companies are not able to providing the resources as well as not able to sell their product and
services in the markets. Now ROLI can grow their structure and performance which make a
biggest company which is deals in small and medium enterprises (Tatoglu, et. al., 2016).
ROLI is the musician technology which providing the high technology which is related to the
musical instrument and the company was founded by Roland Lamb in the year 2009 and in the
UK country there are only one ROLI to easily increasing their growth and develop the new life
styles in the UK country. The company can work which is related to musician and providing the
recording rooms who want to make a singer in the UK as well as they are able to sing and wants
to make a good singer in UK. The ROLI Company is able to solve the issue and make them
perfect in the musician sector as well they are able to solving the issue and problem who wants to
become a singer in the UK. In the UK ROLI first instrument is Seaboard and its controller which
is based on the piano key board. The main and important criteria of ROLI to increase their
market share by such points.
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Workforces relationship: - The major and important criteria of ROLI which is maintaining the
success of small and medium enterprises and marinating their relationships with their client and
provides the employees satisfaction as well as loyal with them and providing the equality who
want becomes a sing and have an ability to singing.
Personal fulfillments:- The other criteria of small and medium enterprises are ROLI to provides
the flexibility to their employees and measuring the work performance of their employees for
decision making in the ROLI for achieving the goals and objectives of ROLI as well as expand
their small and medium enterprises and increasing the performance and able to increasing the
growth and development of their country. ROLI has to maintaining the work balance for the
su8cess of the small and medium enterprises for increasing the growth and developing the life
styles.
Community impact and environment: - ROLI is the biggest small and medium enterprises which
are providing the new opportunities to their people for developing the life styles and increasing
the growth of the country. The community impacts and environment impacts on the ROLI is that
it is providing the friendly nature at work place and achieving the goals and objectives of the
ROLI which is directly impacts the community and environment for increasing the growth and
developing the life styles of their people. The employees can get the ne innovative and
coordinating the new ideas which is develops their skills and abilities to increasing their
performance for achieving the goals and objectives of the ROLI.
ROLI performance: - The major performance of small and medium enterprises in the UK which
provides a better performance in the UK which is able to understanding the goals and objectives
to increasing the work performance and ROLI can more increasing their performance for
marinating the life styles of the each and every employees as well as increasing the performance
towards their society to increasing and change their life styles. ROLI performance can providing
the more profitability in the UK which is helps to increasing the growth of the country and more
developing the country (Klaus and Maklan, 2013.).
Rewards: - ROLI provides the rewards and appreciation to their employees for increasing their
performance and providing proper training to increasing the performance for achieving the goals
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and objectives of ROLI. ROLI providing the security to their employees to increasing the
productivity and make into profitability in UK for measuring the result of the employees.
Contribution to domestic economy: - the last and most important criteria which are that ROLI
can contribute the domestic economy of the success of the ROLI in the UK. The government of
UK can help to increasing the performance of ROLI for development the social and growth of
the country.
In the ROLI uses the five forces which would helps tome to achieving the goals and objectives in
the edge of competitive market. There are five forces which are following;
 Competitive rivalry: - This is the main and important forces which is help to analyzing
the market structure as well as market competitions. ROLI can use the strategies for
analyzing the market situation that found the market are selling their product in cheapest
prices but ROLI provides a quality product which make a profit in the market. ROLI can
understand the strategies and competitive rivalry for beating in the market and able to
achieving the goals and objectives of the ROLI and make a more profitability in the
market (Bharati and Chaudhury, 2015.).
 Supplier power: - This forces analysis the power of suppliers as well as analyzing the raw
material which is provides by the suppliers. ROLI can easily understanding the supplier
prices strategies in the UK markets and ROLI has to increasing their product prices in the
UK market because supplier can increasing the prices of their raw material then ROLI
make different design product and functions as well as provide different product quality
to their customers as well as maintaining the relationship with their customers to
achieving the goals and objectives of the ROLI in the UK markets.
 Buyer power: - It is more essential to analysis the buyer power in the UK market. This
forces shows the how buyer down the prices of product and services. These forces help to
ROLI for marinating the relationship- with their customers and providing them a quality
product and services in minimum prices and maintain their trust in the UK market.
Customers can sacrificing their needs if relationship is good with ROLI and in market
there are many people who wants ROLI products for used (Bielski, 2014).
 Threat of substitution: - This force helps to analyzing the competitors in the UK markets
of ROLI. ROLI is analyzing the competitors who deal with the same product and services
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in the markets then ROLI can providing the innovative products and providing the quality
product to their customers for beating the competitors in the markets. ROLI has different
strategies to attract their customers towards their product and services as well as
providing them better product in the fairly price in the UK markets (Schreuders, et. al.,
2018).
 Threats of new entry: - This is the threat that is faced by the each and every organisation
in the country. ROLI can use the different operation in the UK markets and removing
their threat for satisfying their customers and introducing the new product which is uses
by the new technology in the markets (Igor, 2016).
ROLI has different strength to achieving the goals and objectives in the UK market.
 It has different and unique techniques to sell their product and services.
 It providing the fairly prices to their customers.
 It main focus on the marinating the relationship with their customers and providing the
better quality product.
 It provide different technology product to their music lover.
ROLI has to analyzing the PEST factor in their workplace which is following:
 Political factors: - This is the main and important factor to analyzing the political factors
to expanding the business in the world. ROLI can expand their business in the world so it
can evaluate the political factors of other countries and rules and regulation of other
countries for providing their product and services without uncertainty (Widya Yudha,
2018).
 Economic factor: - This is the essential factor which is analyzing by the ROLI for
understanding the economic condition of other country as well as evaluating their product
which is suited to their customers or not. According to this factor can analyzing the other
competitor’s prices and their strategies and ROLI providing the better product and
services to their customers it is providing the advantages to the ROLI for analyzing the
economic factor (Raharja, 2017).
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 Social and culture: - This is the main and important factors which are helps to analyzing
the taste and preferences of their customers and the society what they needs and wants
form ROLI. ROLI can analysis the identifying the customer’s needs and wants and
providing the best services to them. ROLI can increase their work balance for
understanding the society culture and their taste for providing the best quality of product
and services and able to aching their goals and objectives in the UK as well as entire the
world (Zahari and Romli, 2018.).
 Technology: - ROLI has different technology for providing their product and services to
their customers. ROLI can use the different technology for attracting the customers
towards their product and services (Na'ama, 2019.).
SMEs are to play a large part of the economy and boosting economy of SMEs which significant
impact of the overall UK productivity. Innovation and expansion to an international market is a
fundamental driver for increasing SMEs. Improving the exporting to single will add 1.15 billion
to his gross value added. The internationally innovative are three more times to introduced
innovative product or services is especially focusing on the domestic market (Kokkoris and
Anagnostopoulou, 2016.).
Following are the effective method of increasing growth in SMEs-
 Improving performance- it is basically focused on the improving performance of SMEs
organization. Small and medium enterprises focus on improving sales in worldwide
countries and his branches of all countries involved (Navas, 2016).
 Improve better relationship with the company and its employee- in a small and
medium enterprise in the UK the company should maintain his relationship with the
employees. They should provide an alternative way to promote good faith towards the
company (Xiao, et. al., 2018).
 Increase effectiveness and efficiency of the organization- in UK whole organization
depends on its efficiency and effectiveness to the society. A company must be thing how
they can improve the effectiveness and efficiency of an organization (Kumari, 2018).
 Develop a competitive environment of the business- in the UK develop a competitive
environment in relation to the competitive behavior towards the large company. it gives
competitive nature towards the goods and services of a large and small business.
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Conclusion
SMEs face a greater way to grow larger firms where as ROLI can perform well in the UK and
providing the opportunities to their employees for increasing their performance to developing the
economy of the country. ROLI has to must interest to increase their quality of work as well as
providing the growth of the country. Majority of job created in ROLI are not productive for large
firms but they take measure to reduce the gap of productivity and increase ROLI growth to give
benefit to the country and earn high incomes for better social life in UK.
World Bank and supportive partners which are help to ROLI for increasing the growth and
performance and providing the opportunities to their employees of SMEs. World Bank says use
different approaches to promote SMEs to three areas in regulatory reform, solve the finance
problems or business practices. In a study of business firms in Mexico, it has given a mixed
result. Income is not increasing or those firms are informally registered remain informally (Lee,
2014). To develop and growth of SMEs information system will be an accurate and efficient
manner. Small business has 99.3% of all privet business sector businesses at the starting of the
year 2018 and total employment in the UK was 16.3% and 60% of private sector employment in
the UK.
New evidence found in the growth of ROLI which provides a detailed the importance of access
to finance for ROLI to increase for the growth and development of the country. Then ROLI
opened up new branches for investing the ROLI in the international areas
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Recommendation
ROLI is the one of most successful small and medium enterprises which is needed to develop
their strategy that provides more facilities to their countries people by increasing their growth
and development. ROLI has to develop their areas which is includes are capabilities of
stakeholders, microeconomics policies, flexibility in labour skills and suitable and health
environment.
ROLI can effectively investments to international markets for increasing their growth as well as
their performance and take an advantages form from the market and international trading system.
ROLI can increase their performance and personal fulfillments to effective work and efficient
work for developing the growth of the ROLI as well as increasing the economic growth of the
country.
According to the World Bank has to comment to increasing the small and medium enterprises in
the country because it plays an important role for increasing the growth and development in the
country.
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