BUS116: DataLab: Generation, Analysis, Iteration - Rolls Royce Report

This report provides a comprehensive analysis of Rolls Royce's business processes. It begins with a process map outlining core activities and key decisions. The report then explores how the company can leverage digital transformation. It discusses the role of information management systems and databases in supporting these processes. The report also delves into the application of big data and analytical tools within Rolls Royce's operations. Furthermore, the report examines opportunities for intelligent tools and systems, analyzing their potential impact on the business, its competitiveness, and its customers. Finally, the report considers the broader implications of implementing these intelligent tools, offering a holistic view of the company's operational strategies.