Rolls Royce Business Environment: PESTLE Analysis & Strategy

This report provides a practical consultancy briefing on Rolls Royce, a premium brand in automobiles and aircraft, identifying three key factors crucial for its business activities. It utilizes a PESTLE analysis, examining political, social, environmental, legal, economic, and technological factors. The analysis highlights opportunities for market expansion through diversification and leveraging the brand's status symbol image. It also emphasizes the importance of technological adaptation for maintaining relevance and efficiency in manufacturing. The report concludes that various factors contribute to the efficient operation of Rolls Royce, with a detailed analysis of the firm's current strategy and the impact of technology.

PRACTICAL CONSULTANCY
BRIEFING

TABLE OF CONTENTS
 INTRODUCTION
 MAIN BODY
 CONCLUSION
 REFRENCES

INTRODUCTION
 The present report is based on Rolls Royce that is premium brand in auto mobiles and
aircraft. Also, the report will identify the three key factors that are important for the
quoted firm to be taken into consideration while continuing its business activities.

PESTLE VARIABLES
 POLITICAL FACTOR
 SOCIAL FACTORS
 ENVIRONMENTAL FACTOR
 LEGAL FACTORS
 ECONOMICAL FACTOR
 TECHNOLOGICAL FACTORS

Political factors
Various tax policies, trade
restrictions, tariffs etc. affects
the operations of business in
long run as firm may be
unable to operate in that
environment that has lot of
restrictions and barriers that
does not allow free flow of
goods from one place to
another
Social factors Environmental factors
PESTEL TEMPLATE
These include attitudes,
cultural norms, age
distribution, growth rates etc.
through which companies
develop better plan and
strategies. They are important
for marketers so that they are
able to target certain
customers
They are concern with effect
of surrounding environment
and its influence it has on the
business operations. These
include environmental
protection laws, energy
consumption, waste disposal
laws etc.

FINDINGS
 In regard to political factors the Rolls
Royce has opportunities to expand its
market in more than a dozen countries
by systematically diversifying its risks
across the regions
 In relation to social factor the major
benefit the firm has is that the firm is
known for beautiful auto mobiles and it
is form of status symbol in society that
has helped to maintain the brand image
in the market in-spite of certain social
barriers

IMPACT OF TECHNOLOGY
 Technology has been changed and upgraded over a period and in order to stay relevant
and make the manufacturing process faster the quoted firm has to develop various
techniques that are according to the changing trends.

CONCLUSION
 From the above report it can be concluded that there are various factors that are
responsible for the efficient working of the quoted firm. Moreover, technological factor
and impact has also been discussed where the firm current strategy had been analysed
in detail.

REFRENCES
 Morrison, J., 2020.The Global Business Environment: Towards Sustainability? London:
Macmillan Education UK.
 Needle, D, and Burns, J., 2019. Business in Context. Cengage Learning.
 Boddy, D., 2019. Management: using practice and theory to develop skill. Eighth
edition. Harlow, England: Pearson
Online
 Technological factors affect business environment. 2018. [Online]. Available through:
<https://www.marketingtutor.net/technological-factors-affect-business/>.