This report provides a marketing analysis of Rolls Royce, examining its competitive advantages in the luxury automobile market. It begins with an introduction to competitive advantages and then delves into Rolls Royce's value chain, exploring its investment team, operations, marketing, and sales. The report then analyzes the company's STP (Segmentation, Targeting, and Positioning) strategy, highlighting its focus on prestige and high-purchasing-power customers. The marketing and environment analysis identifies internal and external factors influencing Rolls Royce's competitive edge. The value proposition is defined, and strategic marketing decisions are discussed. Porter's Five Forces are applied to assess the competitive landscape, including threats of new entrants and substitutes, and rivalry among existing competitors. The report concludes by summarizing the marketing practices and analyses used by Rolls Royce to achieve its market position and competitive advantages.
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