Business Operations: Challenges and Strategic Planning Report

This report provides a comprehensive analysis of business operations, focusing on the case of Rolls Royce, a luxury automobile manufacturer. It delves into the various business functions involved in managing operations, including planning, organizing, coordinating, and controlling. The report identifies key challenges such as globalization, sustainability, and ineffective communication, and explores strategies to overcome them, such as product innovation and sustainable practices. It examines the role of business operations in strategic planning, emphasizing how alignment between operations and strategy enhances service quality. Furthermore, the report outlines different models, techniques, and frameworks applicable to supply chain management, such as the continuous flow model and the efficient chain model, and discusses the importance of predictive analytics and strategic partnerships. The report concludes by highlighting the significance of these operational aspects in achieving business goals and improving service quality.

Business Operations

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Business function, processes and challenges that are involved in managing business
operations....................................................................................................................................1
Challenges involved in managing business operations and the ways to overcome the
challenges and the ways these approaches improve service quality...........................................3
Role of business operations in strategic planning and the way alignment between them
improve service quality...............................................................................................................4
Models, techniques and frameworks applicable to supply chain management...........................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
There are different activities that business can engage with in order to increase the
business profitability and these activities of the business are refereed as business
operations(Hazen And et.al., 2018). Present study is based on the organisation Rolls Royce that
is manufacturing distribution of luxury automobile having it headquarter at England, UK. Report
will include different business function and challenges in management of business operation.
Report will also include different approaches to improve service quality with respect to business
operation. Report will further include role of business operation in strategic planning and also
different models and techniques with respect to supply chain management.
MAIN BODY
Business function, processes and challenges that are involved in managing business operations
Business function in operations:-
Business functions that are involved in managing business operations are as following:- Planning:- In order to achieve the organisational goals, business creates a detailed action
plan in order to manage the respective business operations. Operational business plan
describes the goals of an internal organisation and its allows the business to achieve the
respective operational goals. Organising:- Business determine the way different resources are distributed in the
organisation and accordingly business organise its potential employees so that they work
with respect to set plan. Rolls Royce also identify different roles and assign them to
employees with respect to the business operation(Reid and Sanders, 2019). Coordinating:- Business works effectively to integrate different activities and also to
ensure that different business operations are running in run direction
 Controlling:- Business is having an effective process in order to convert strategic plans in
operational plans.
Operation management process:-
Figure:- 1
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Transformation process in operations involve different activities that takes inputs and
transforms them into output by adding some values in it so that the respective output is accepted
by the customers(Heizer, Render and Munson, 2016). Here, the input is raw materials,
machinery, labor and capital that Rolls Royce uses in order to prepare their final offerings. With
the help of these inputs, Rolls Royce perform different operations and transform the respective
raw material into final products.
Challenges involved in managing business operations:-
There are different challenges that are involved to manage business operations of Rolls
Royce in an effective manner and are as following:- Globalisation:- As company is facing huge competition in global market, business
operations get affected as Rolls Royce have to work more effectively to improve quality
and to lower the prices in order to be competitive in market. Business operation of Roll
Royce works to ensure that the products and services that they offer remain competitive
in market and for the same they work on product innovation in order to get success on
business operation. Sustainability:- As the attitude and life style of people are changing, customers prefer
offerings that are sustainable. Business operations are therefore affected as Rolls Royce
works on safety of customers and employees, welfare of the society and also for
environmental sustainability(Mendling and et.al., 2018).
 Ineffective communication:- Another challenge that business operations of Rolls Royce
face is to communicate effectively with all the external and internal stakeholders.
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Illustration 1: Operation process

Ineffective communication affects the business operation as it is very necessary to have
adequate information in order to manage the business operations and to take the business
in right direction.
Challenges involved in managing business operations and the ways to overcome the challenges
and the ways these approaches improve service quality
There are different challenges that business faces in order to manage its business
operations. As Rolls Royce is producing its products and services in global market, it creates
huge competition for the firm and business have to work on innovative business operations in
order to increase the quality of offerings. However, Globalisation helps the business to increase
its market share by offering the products that are having high quality and low cost(Lozano,
Nummert and Ceulemans, 2016).
Rolls Royce also faces challenge related to operational sustainability of the business as
customers are gradually changing their preference towards sustainable products and services.
Due to this reason business face challenge to provide safety to its customers and to produce
products that are environment friendly. For producing these offerings business operations are
required to be modified and this increase the over all cost of business operations. However,
having sustainability in its business operations helps Rolls Royce to increase there reputation in
market and to generate business profitability(Zhao and et.al., 2016).
These challenges can be overcome by working on innovation and brining products and
offerings that are high in quality and low at cost. This approach also helps the business to
improve the service quality by updating technology toolbox of the organisation. Another
challenge is related to business sustainability and that can be overcome by reducing operational
waste and introducing different sustainable programs for the business operations. Sustainability
is known as domain for quality of the business and it helps the business to have effective
reputation in global market.
By bring innovation and sustainability with respect to business operations, helps Rolls
Royce to improve their service quality. Providing sustainable products helps the business to
improve social and environmental benefits for the customers and they have quality products in
hand. Innovation helps to improve service quality by offering greater value in the offerings and
improves the lives of the customers in a positive way.
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Role of business operations in strategic planning and the way alignment between them improve
service quality
The role of business operation in strategic planning is to minimise the expense that is
involved in the transformation process. Business operations helps in identifying the daily task
that will be carry out in transformation of input into output that is final products and services
offered by Rolls Royce. Business operation provide operational personnel where the business
tasks and responsibilities are inline with the respective business goals. With the help of this
different strategic plans are prepared with respect to cost reduction and improvement of product
quality(Rothaermel, 2017).
By having an effective alignment between business operation and strategic planning
helps Rolls Royce to improve its service quality as strategic planning helps the business to
manage the respective time in an optimized way in order to carry the business operations in an
effective manner. Having an effective business operations empowers the business strategy in
order to have innovative product ideas that can improve service quality and make the customers
attracted towards the offerings.
Models, techniques and frameworks applicable to supply chain management
Supply chain management is the management of the respective flow of goods and
services and transformation of the respective raw material into a finished product that can be
offered to customers at global market. There are different models that are applicable for supply
chain management and are as following:- The continuous flow models:- It is the most traditional supply chain model that offers
stability in high demand and helps the business to manufacture the goods with very little
fluctuation. The fast chain models:- This model is ideal for those business that manufacture products
that are trendy for short period of time in market(Brandenburg and Rebs, 2015).
 The efficient chain models:- This model is best for those businesses that are producing
its offerings in very competitive market.
For Rolls Royce the best model for its supply chain management is The efficient chain
models as organisation is producing its products in a competitive global market.
There are different techniques that are applicable for supply chain management and are as
following:-
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 Use predictive analytics and machine learning:- Rolls Royce has to use machine
learning technology in order to respond to the customer demand in order to make their
experience more advanced.
 Strategize outside your current boundaries:- Rolls Royce has to work by providing
different ways to innovate their supply chain by having their focus on its current partners
and arrangements.
CONCLUSION
From the above study it is been concluded that there are different challenges faced by the
organisation in order to manage business operations. Report also concluded that with different
approaches these challenges can be overcome and service quality can be improved. Report also
concluded that there are different models and techniques that are applicable to supply chain
management and improves the business operations.
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REFERENCES
Books and Journals
Brandenburg, M. and Rebs, T., 2015. Sustainable supply chain management: A modeling
perspective. Annals of Operations Research. 229(1). pp.213-252.
Hazen, B.T. And et.al., 2018. Back in business: Operations research in support of big data
analytics for operations and supply chain management. Annals of Operations Research.
270(1-2). pp.201-211.
Heizer, J., Render, B. and Munson, C., 2016. Operations management. Pearson Australia Pty
Limited.
Lozano, R., Nummert, B. and Ceulemans, K., 2016. Elucidating the relationship between
sustainability reporting and organisational change management for sustainability. Journal
of cleaner production. 125. pp.168-188.
Mendling, J. and et.al., 2018. Blockchains for business process management-challenges and
opportunities. ACM Transactions on Management Information Systems (TMIS). 9(1). p.4.
Reid, R.D. and Sanders, N.R., 2019. Operations management: an integrated approach. John
Wiley & Sons.
Rothaermel, F.T., 2017. Strategic management. New York, NY: McGraw-Hill Education.
Zhao, Z. and et.al., 2016. Cluster content caching: An energy-efficient approach to improve
quality of service in cloud radio access networks. IEEE Journal on Selected Areas in
Communications. 34(5). pp.1207-1221.
Online
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