Rolls-Royce Wraith Car Launch Email: Coursework Assignment

This assignment presents a promotional email for the launch of the Rolls-Royce Wraith car, detailing the event organized by the company and its partner, Andrews Aldridge. The email invites recipients to the launch party, highlighting the car's features, specifications, and the overall marketing strategy. It emphasizes the car's luxury, power, and the brand's commitment to innovation. The event includes a launch conference, auctions, and a fashion show to create a buzz and build relationships with clients. The email is a key component of the broader campaign to introduce the Wraith to a global audience, particularly in markets like India and South Africa, aiming to strengthen international recognition for the Rolls-Royce brand. The email also includes event details such as the location, date, and time, and provides a glimpse into the evening's activities.

Business E-mail

Email for the product promotion launch party
Hello Team Members
Globally popular car brand Rolls and Royce owned by BMW is world known brand
which is going to launch a new promotional campaign that Partners Andrews Aldridge is
organising. This event is being organised for raising the awareness of Rolls and Royce new
brand launch of Wraith car and promoting it in global platform. All of celebs are invited by the
the company to present their auspicious personality on the red carpet and take the chance of
being socialise.
Source 1: Rolls-Royce kicks off global creative pitch, 2013
Company accounts is reviewed by AAR which was handles digital work such as digital
marketing and online purchase.
Andrew Aldridge Partner has contributed his efforts since 2008 in Rolls and Royce
whose main focus was online and digital marketing. New they are focusing over campaign which

is “Wraith Sports Car” that involve a filmed by Andrew. It is the drama, power and styler.
Grasps your chance to ride in the car which is made to roll.
Source 2: Rolls and Royce Wraith Car, 2017
The launch concepts is inspired by this film along with they are launching the 'Wraith'
which is one of most powerful and dynamic luxury four seater car that Rolls and Royce have
ever built. This is the outcome of company's constant reinvention which is resulting as the
'Wraith'. The features of Car is as below:
Key Specifications
 Cost - $317,700
 Fuel Kind - Petrol
 Mileage (City) - kmpl 4.7 kmpl
 Mileage (ARAI) - kmpl 10.2 kmpl
 Engine Motion -6592 cc
 Torque - 800Nm@1500-5500rpm
 BHP - 624bhp@5600rpm

After the launch of 'Phantom', it is unique and most significant model if company concern
with luxury of consumers of Brand. To launch it, the organisation have organised a this
promotional campaign in which you are gladly invited by the company. Our organisation
believes in expanding the business in worldwide by rendering information as well as products of
company to more populated countries like India. S. Africa to build an international recognition.
This party will be held on 2 October 2017. Owners, CEO and celebs are invited for
making this precious moment more glorious. Kindly provide the amen of spouse in case of
company. Main motive of this launch is to introduce the product in market, as well as create a
relationship with our clients and members. This would be heart-warming for company to have
your company for the beautiful evening.
Destination
THE BREWERY
52 Chiswell St
London EC1Y, 4SD
Time – From 6 pm Onwards.
Date - 25 October 2017.
The evening activities included, promotion, launch conference, auctions, fashion show
and dinner. We hope that it would be beneficial for you as it is for us. Considering the request of
company, give your grace to our occasion to make it more special.
This would be honour of company to have your delightful presence in the event.
Warmest Regard
David Thompson
HR Manager
Roll and Royce.