Research Project: Effective Online Tools for Romania Summer Holidays

This research project, conducted for a BTEC HND in Tourism Management, explores effective online tools for promoting summer holidays in Romania. The study investigates the awareness and utilization of online tools within the travel and tourism industry, examining social media, email marketing, and online forums. Through surveys and data analysis, the project identifies the most effective tools and strategies for attracting tourists, focusing on pricing strategies and customer satisfaction. The research provides recommendations for the Romanian tourism department, emphasizing the importance of capturing the middle-class market and adapting to customer expectations. The findings highlight the need for innovation in the industry to gain a competitive advantage and increase economic conduction, suggesting that a well-executed online marketing strategy is essential for success.

Travel and Tourism is part of the hospitality
industry and it was the fastest growing industries in
the UK. Tourism can be basically recognised as
going out of the usual environment, travelling to
new places, staying at new location less than a year.
It is determined that the day arrivals make the
major contribution to the tourism industry
(Couldry, 2012) . In UK, on the basis of statistics it
is getting that day and night visitors are stay
separately.
To identify the best online tools available to
promote tourism
To find out the best online tools to promote
summer holidays in Romania
To make a comparison of website and social media
To make recommendations to Romanian Tourism
department
Introduction
Research aim and objectives
Results
Research Project
(TITLE: “Exploring effective online tools to promote summer holidays in Romania”)
Research is defined as a careful consideration of
study regarding a particular concern or a problem
which is applying scientific methods. In research
methodology will be used to collect information
and data from different resources and the purpose
of making business decision. There are conducting
two types research which can help to know how
many peoples can take interest to go for summer
holiday specifically in Romania.
According to Business Dictionary, research
methodology is defined as “the process used to
collect information and data for the purpose of
making business decisions”. It includes: 5
publication research, surveys and/or interviews,
but also other research techniques. This
methodology could include nowadays information
as well as historical information. On the other and,
research methods are all the processes, strategies
or techniques that are used to collect all the
necessary data or information for analysis needed
in the process of uncovering of new information or
in the creation of a more clear understanding of a
Theme 1: Idea about the online tools
Q1) Are you have any
idea about the online
tools?
Frequency
a) Yes 20
b) No 10
Interpretation: From the above data it has been
determined awareness about the online tools among
respondents. For this, 20 respondents of travel and
tourism industry have accurate idea whereas remaining
10 respondents not have any knowledge about the same.
Research Methodology

Theme 2: Best online tools to promote summer
holidays in Romania
Q2) What are the best online tools
to promote summer holidays in
Romania?
Frequency
a) Social media 10
b) E- mail marketing `10
c) Online forums 10
Interpretation: There were various respondents
which have been argued about the research of
changing strategy of pricing. This will help the
industry to attract more number of customers. A
large number of respondents have been agreed with
the pricing strategy to be change so that customers
can also engage themselves with this industry.
As per the defined findings it can be determined that
the travel and tourism industry is tried to innovate
new and updated ideas which will help the industry
to achieve their desired goal. These strategies
include some of the various new ideas such as
providing customer expectation previously. This
service will surely reflect the customers in this
industry. Apart from that, this industry is looking
forward to capture the market of Romania. In order
to do that the industry has changed the pricing
strategy of their customers. They are offering the
pricing strategy which will be effective from the
customer’s point of view. With all these services,
the industry is trying to provide a bigger customer
satisfaction so that a customer will come again
towards the premise of a company. This type of
strategies will surely help them to gain their 20
customer base. These steps will surely help the
travel and tourism industry to gain a good market in
Romania. Apart from that, this also helps in
increasing economic conduction of country also.
Therefore, it has become necessary for the travel
and tourism industry in Romania.
From the above findings, it can be determined that the
travel and tourism industry should also capture the
range of middle class which is so much stayed in the
country. This will help them to gain their customer base
easily. In order to do that the industry should try to
down their prices as much as possible. They should
adopt a pricing strategy within attract the customer first.
If a customer is bounded with the services of travel and
tourism industry first than it will be easier for the
industry to maintain them as per their requirement.
Apart from such recommendation another suggestion is
given to the industry is that they should deal in
providing them all the valuable asset of them so that
their personal interest will not be bothered. The
industry should provide them laptop, internet facility
and other aspects also which can help them to stay easy
and calm in the holiday. These techniques will help the
industry to gain competitive advantage. Adopting such
recommendation will help the industry to grow in the
region.
Findings Recommendation