Comprehensive Business Plan for Romano Organo Romanian Restaurant

This report details a business plan for the Romanian restaurant "Romano Organo." The introduction outlines the business's aims and objectives, focusing on providing healthy food options to address post-pandemic health concerns. It analyzes the external environment using PESTLE analysis, considering political, economic, social, technological, legal, and environmental factors. A competitor analysis identifies key rivals like KAIAMO Restaurant, Baracca Cluj-Napoca, and Fragment Cluj Napoca. The report also includes Porter's Five Forces analysis to assess the industry's competitive landscape. The target market encompasses diverse demographics, including health-conscious individuals. The marketing mix covers product offerings, pricing strategies, location considerations, promotional methods, and additional elements like people, process and physical evidence. The conclusion emphasizes the importance of external factor analysis for successful business establishment and operation.

Business Plan For
Romanian restaurant

Table of Contents
Executive Summary.........................................................................................................................1
INTRODUCTION...........................................................................................................................1
Goals / Objectives / Aim ............................................................................................................1
Analysis of external environment ..............................................................................................1
Competitor Analysis ...................................................................................................................3
Target Market .............................................................................................................................4
Marketing mix.............................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

Executive Summary
This report is based on successful implementation of business idea of opening of
Romanian restaurant based on variety of factors that affects establishment of effective
restaurant.
INTRODUCTION
Business is defined as an enterprising entity which is involve in industrial, commercial as
well as professional activities. It is also refers as organised efforts and activities of people to
produce and sell product and services for achievement of profit. It plays significant role in social
and economic development of a country (Casali and et. al., 2018).
Business idea is refer as the concept can be used for financial gain and benefits that is
centred on a good & service which is offered for money. It is essential part of any organisation
and refereed as pyramid when it comes to whole business.
This report is based on business idea for Romanian restaurant “Romano Organo”in order
to build healthy habits among customer as it is required more after the adverse impacts of
pandemic Covid-19. Here aims and objectives, external factors, competitive analysis for
respective firm are considered. Further target market, marketing mix and at last what is
concluded based on report are discussed.
Goals / Objectives / Aim
For opening of Romanian Restaurant the main objective of business idea is to make
healthy food for customers in order to secure their health from diegeses rising due to unhealthy
habits of people. Based on the idea the short term goal of business is to build successful
restaurant in order to make profit and effective image within market.
Analysis of external environment
PESTLE Analysis
This is an important method that reflects impact of external forces over business and
helps in discovering opportunities and barriers that brings positive or negative impacts. This
method is important for ensuring growth and sustainability of business in long run. In context of
respective organisation factors of pestle analysis are explained as follows with considering their
impacts over business idea (Amaeshi and Idemudia, 2017).
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Political: UK comes among political stable countries and falls into a most powerful
countries, Brexit is also a important factor seen as it will create open the doors for immense
opportunities for successful implementation of business idea. Another political factor that
affects above business idea in significantly positive way is government reduces taxation from
19% to 18% will leads to opportunities in terms of successful establishment of Romano Organo
restaurant.
Economical: Declining rate of economy of UK due to recession impacts and pandemic
Covid-19 also affected economic growth of nation creates positive impact on above business
idea because it comes with healthy products and employment opportunities that will help in
balancing economy of nation. Another economic factors that affects business idea of opening
Romanian restaurant includes employment rate of UK is less as compared to its population that
brings slower economic development of country affects buying of foods and drinks of respective
restaurant.
Social: Population of UK is estimated to reach 74 million people by till 2039 that reflects
as huge opportunities for respective firm due to rising population will also enhance the demand
of food. Further after pandemic country needs for healthy food makes in order to protect health
and immune system of people will also open the doors of respective firm for huge opportunities.
Buying habits of customers are changed after impacts of pandemic that brings opportunities for
respective firm in terms of serving health conscious needs of customers that are important for
growth (McKeever, 2016).
Technological: UK has world's leading research & development institutes, they are
always seen as consisting efforts of breaking barriers almost in every sector. Every innovation
and development contributes to economic growth of country. This will leads to opportunities for
respective restaurant for effective application of business idea. Technological advancement in
terms of production and manufacturing process of goods and products, use of online medium for
home delivery services brings opportunities for growth of respective restaurant.
Legal: Firms that are operating their business in UK have to strictly follow Employment
Act 1996. whether it comes to minimum wage, sick pays, holiday pay, maternity and paternity
leaves and consumer protection etc. that protects the right of labour, employees as well as
customers helps to create business opportunities for respective firm. Legal factor of pestle
analysis may also includes labour safety laws, consumer protection and environment safety laws
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that affects business idea in immense way that are important to consider in fundamental laws of
firm.
Environmental: In terms of developing business idea there are series of environmental
issues faced by respective firm including less plastic waste, renewable energy resources, use of
eco-friendly product and services. Thus using organic product and renewable sources like water,
fuel that protects environment build successful implementation of above business idea. Use of
organic resources and less use of paper for packaging of products and goods that has prominent
impact over environment safety.
Competitor Analysis
This is important for identifying competition available within market that helps in
bringing effective image for respective business in market and gain competitive advantage over
other players within industry (Narayanan, 2017). Following are the major competitors of
respective organisation in order to effective apply of business idea:
KAIAMO Restaurant: It is another significant competitor of respective business due to offers
dishes and delights beyond the expectations of customers and a little sneak pick is deserts
offering based on white chocolate with jasmine and rose buds brought from a close by
monastery. Kitchen works with seasonal crops so as to change menu in every three months that
gives tough competition of newly Romanian restaurant.
Baracca, Cluj-Napoca: It is an urban restaurant that offers organic food meals for its customers
looked effective due to atmosphere includes warm light from yellow ceiling lamps & large
window walls. It offers food from breakfast, lunch, dinner and just coffee. It gives competition to
respective restaurant in terms of offering quality food at fair prices made by best ingredients and
fresh supplies with taking care of preserve the nutritional value of raw material supplies in order
tom support healthy lifestyle of customers and food experiences that nourishes body as well as
soul (Fonseca, 2017).
Fragment, Cluj Napoca: Another competitor of respective restaurant is Fragment restaurant
with offering barley with spinach sauce, oyster mushrooms, parmesan in its products. It created
sculptural identity out of the pure essential to enhance the space. For instance large windows,
vegetable walls and wooden block mural that gives natural relaxation for customers. As per
similarity of respective organisation it uses slow cooking, method to enrich the taste and tender
to texture. Thus this reflects effective competition for Romano Organo Restaurant.
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Porter's five force analysis
Threats of new entrants: In terms of food industry of United Kingdom are already
covering large area from well established food organisers thus threats of new entrance is high
when it comes of food industry. This create barriers for entry due to factors like requirement of
market research, capital investment, product development and promotion that consumes time of
firm.
Bargaining power of suppliers: In respect to food industry bargaining power of suppliers
is low due to availability of large number of suppliers who offers effective raw materials and low
switching cost of suppliers. Thus it helps in saving the cost of respective organisation and
ensures timely availability of required resources and helps to serve customers on time (Burns,
2016).
Bargaining power of customers: In terms of food industry bargaining power of buyers is
high due to availability of large number of food restaurants and switching cost of food for
customers is low. Thus this brings barrier for successful operation of respective restaurant. This
can be dealt with offering specific and unique products with effective quality that brings huge
benefits in consumer perspective.
Threat of substitute product: In respect to food sector there are huge availability of
substitutes food products that impacts above business idea of Romanian restaurant in broader
ways. But when it comes to organic food there are huge opportunities for respective firm to
operate business effectively. Thus threat of substitute product is moderate within food sector. In
order to deal with threat from substitute products available within market Romano Organo can
focus on unique an better offerings helps in reducing risk of failure.
Competitive rivalries: Food sector of UK is covered with variety of food organisations
who have large customers base and high brand image that impacts business idea of respective
organisation in intense way. This reflects threat form competitive firms is high within food
industry of UK. Impact of this factor of Porter's five force analysis can be overcome through
making its products different from competitors or use of effective promotional tools (Southon
and West, 2018).
Target Market
In context of respective organisation the target customers are based on several criteria for
instance age, income level, buying habits of customers etc. thus Romano Organico will target all
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age group people including kids, teenagers, male and women, middle and higher class of people
who can easy effort its products and services and individuals who are health conscious and
indulge in yoga and nutritions profession (Charanwattanakit and et. al., 2017).
Marketing mix
Product & services: In terms of making business idea effective the main products of food
includes breakfast meals with energy drinks. The core aspects of food products of respective firm
includes healthy ingredients, essential vitamins and proteins, non-alcoholic drinks that strengthen
the immune system of customers. The quality of its products must be better because poor quality
will question the main objective of business.
Price: For successful implementation of above business idea of Romano organic the pricing
strategy will be market penetration at initial stage in order to attract customers for buying its
products. As per market penetration pricing strategy prices of food products will be lower and
after reaching average customer base it should focus on discount pricing or bulk pricing strategy
in order to make sale for business.
Place: For establishment of business idea of opening organic food restaurant requires semi urban
area where it can be operated successfully at normal investment and easy for customers to reach.
At the same time it should focus on online websites and home delivery services for building
customer base (Fonseca, 2017).
Promotion: For promotion and marketing of products and services of respective organisation
will be based on effectiveness and impressiveness so as to assess customers and creating of urge
of buying in their mind. Promotional methods will be social media ads, posters and direct selling
in order to influence customers and communicate them why its products and services are
different from other players within industry.
Additional (option)
People: In order to make effective application of business idea to open a organic restaurant
respective firm should focus on providing effective training and development programs for its
employees so as to enhance their skills and abilities required for treating customers and
satisfying them.
Process: For process element of marketing mix of respective restaurant should focus on making
easy process for delivering food to customers based on ease, convenience and reliability. As
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perMarketing mix process component respective firm should concentrate on offering 24 hours
home delivery services in order to satisfy customers.
Physical evidence: Based on effective physical evidence component of marketing mix respective
organisation should focus on bringing friendly environment that enhance the experience of
customers. It should concentrate on proper sitting arrangement, music attractive interior and
offering complementary and allowing customers for feedbacks and reviews in order to develop
effective market image (Hu, Xie and Yang, 2017).
CONCLUSION
As per above analysis and discussion it is observed that in order to develop and
implement business idea in effective and efficient manner it is important to analyse external
factors that has prominent impact over successful establishment and operation of business.
Further this report consists objectives, aims and goals of business idea towards development of
Romanian restaurant. Furthermore different factors of competitive analysis are considered, who
are the target customers based on different criteria such as age, gender, income, occupation etc.
that impact buying habits of consumers. Marketing mix elements that are considered as an
important part of any business are also explained in this report with suitable strategies that has
prominent impact over successful implementation of restaurant opening idea. Moreover, who
will be the major competitors and what products and services offered by them to customers as
well as efforts in order to gain customer base.
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REFERENCES
Books and Journals
Amaeshi, K. and Idemudia, U., 2017. Africapitalism: A management idea for business in
Africa?. In Entrepreneurship in Africa (pp. 50-70). Brill.
Burns, P., 2016. Entrepreneurship and small business. Palgrave Macmillan Limited.
Casali, G.L. and et. al., 2018. How business idea fit affects sustainability and creates
opportunities for value co-creation in nascent firms. Sustainability. 10(1). p.189.
Charanwattanakit, C. and et. al., 2017. Monthly Update: New Business Idea Development.
Fonseca, J.L.M., 2017. New business idea generation practical implications of a systematic
approach.
Fonseca, J.L.M., 2017. New business idea generation practical implications of a systematic
approach.
Hu, X., Xie, Z. and Yang, D., 2017. Shall an Entrepreneur Choose Business Idea Source to
Match Personal Background?. In Academy of Management Proceedings (Vol. 2017, No.
1, p. 15241). Briarcliff Manor, NY 10510: Academy of Management.
McKeever, M., 2016. How to write a business plan. Nolo.
Narayanan, V.K., 2017. Idea labs: instituting an innovation discovery process capable of
sustaining the business. Strategy & Leadership.
Southon, M. and West, C., 2018. The Beermat Entrepreneur: Turn your good idea into a great
business. Pearson UK.
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