Dissertation: Analyzing Romanian Shop Viability in New Eltham

This dissertation investigates the viability of establishing a Romanian shop in the New Eltham area, considering the growing retail industry and its potential for success. The research includes an introduction outlining the background, rationale, aims, and objectives, followed by a literature review that explores existing research on retail and Romanian shops. The methodology chapter details the research design, data collection methods (questionnaires and secondary sources), and sampling techniques. The findings chapter presents the results of the data analysis, identifying key factors influencing the success of Romanian shops and the impact of Brexit. The conclusion and recommendations chapter summarizes the key findings and suggests strategies for small businesses to thrive in the retail sector. The study highlights the importance of market research and strategic planning for success in the competitive retail environment, particularly in the context of Brexit and the evolving economic landscape.

DISSERTATION

ACKNOWLEDGMENT
I hold deep gratitude and respect for my mentor who has been supporting and inspiring
throughout this research journey. The motivational statements and enlightening arguments
helped me in choosing the right options and presenting a reliable and valid report. I am also
obliged by the support and encouragement which was portrayed by my family members
especially my parents and colleagues. I present a sincere thanks to all my friends and respective
team members who have been providing their patience for backing me up in critical situations. I
acknowledge every individual linked with this research for helping me in presenting and
gathering the data and providing proper analysis.
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ABSTRACT
A major agenda behind carrying out this research work is to ascertain the success of
Romanian shops in the New Eltlam region. It is done with another fundamental consideration of
determining their practicality in the well established retail sector of UK. It is where this
particular industry is currently dealing with a contending state due to an active existence of
several renowned firms. It is where the retail organizations are duly known to make a huge
contribution in enhancing the economic status of a nation and thus requires to base upon proper
and timely market research. This investigation has thus contributed in acknowledging the
viability of a proposed Romanian shop in the New Elthlam area.
Wherein, it has been identified that the concept of retail is highly increasing in this
location where its residents are together assumed to appreciate a feasible existence of Romanian
shops over here. The intended purpose of this survey is together allied with some well defined
objectives so as to provide a guiding base to the researcher to carry out the study in a directional
manner. The foremost objective of the surveyor reflected over here is to discover a realistic
concept of Romanian shops by together determining its success in the New Ethlam area. It is
done with a subsequent goal of identifying the involvement of Brexit in the launch of Romanian
shops in New Ethlam by lastly recommending dome effective ways in which the small
businesses can effortlessly survive under it.
Business expansion is a great opportunity for growth and development of an organisation.
Retail industry is a sector which allows large scale growth and profitability within a short period
of time if effectively planned. The present research study aims to understand the viable
conditions which will support establishment of a Romanian shop in New Eltham. The entire
research is based on descriptive and explanatory design of presentation. Furthermore, the use of
qualitative and quantitative methods has been implied for gaining information about the study.
For this research study, data collection was performed with primary and secondary research tools
that is by formulating a questionnaire and referring to publications respectively. The sampling
technique used for this research is probabilistic and sample selected was 100 customers who
belonged to New Eltham. Qualitative analysis was aided by thematic analysis which helped in
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getting accurate results. From all these analytical aspects, it was realized that it is viable to open
a Romanian shop in New Eltham.
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TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................6
1.1 Background............................................................................................................................6
1.2 Rationale for the dissertation.................................................................................................6
1.3 Aims and objectives ..............................................................................................................6
1.4 Limitation of the study...........................................................................................................7
1.5 Significance of the research study.........................................................................................7
1.6 Structure for the dissertation .................................................................................................7
CHAPTER 2 LITERATURE REVIEW .........................................................................................9
2.1 INTRODUCTION.................................................................................................................9
2.2 Literature review ...................................................................................................................9
CHAPTER 3 – Research methodology .........................................................................................17
CHAPTER 4- DATA ANALYSIS................................................................................................19
CHAPTER 5 - Conclusion and recommendation..........................................................................32
Conclusion ....................................................................................................................................32
Recommendations .........................................................................................................................32
REFERENCES .............................................................................................................................35
APPENDIX ...................................................................................................................................37
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TOPIC :- IS IT VIABLE A ROMANIAN SHOP IN NEW ELTHAM?
INTRODUCTION
1.1 Background
Retail industry in the New Eltham is growing at a faster pace and it is offering
opportunities for success to organizations that are working in this sector. It requires a strategic
approach for opening a new shop in the retail industry. New Eltham has been situated in South
East London and it has grown as a suburb of farmland.
1.2 Rationale for the dissertation
The main reason behind carrying out this study is to find out viability of opening a new
shop in the retail industry among New Eltham. The main focus of this research is to identify
success of Romanian shops in the New Eltham. It is essential that proper research should be
conducted for assessing the probability of getting success in the retail industry. This sector is
facing intense competition and many new players are trying to start their business in this
industry. A business can gain success and growth if it adopts a strategic and systematic approach
and it will aid for gaining competitive advantage for the business.
1.3 Aims and objectives
AIM :- To demonstrate viability of Romanian shop into the retail industry among New
Eltham.
Following are The main objectives which are linked with the research and they are as follows :-
 To determine the factual concept of Romanian shops.
 To ascertain the success of Romanian shops in New Eltham
 To identify the intervention of Brexit in launching Romanian shop in new Eltham.
 To recommend ways in which such small business can survive in Brexit by together
enhancing their viability.
Research questions
What are the factors that affect the opening of FMCG store in New Eltham ?
How success of Romanian fast moving consumer goods shops in New Eltham can be
determined?
How intervention of Brexit in launching Romanian shop in New Eltham?
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1.4 Limitation of the study
It is assertive that limitations and delimitation of the study should be determined.
Different types of research tools are used for conducting the overall research in proper manner.
Exploratory research design has been used in the present study in which major focus has been
given for assessing, identifying and exploring new ideas. It supports in getting desired findings
of the research study. Different sources such as primary and secondary sources have been
selected for gathering required data and information that is being needed for completing the
research study in appropriate manner.
Primary data has been collected with the help of questionnaire and secondary data have
been collected from Books, journals, Newspapers and other online articles. Sample size of 20
participants have been taken in the present research case. Along with this inductive approach has
been selected in which results of the study moves from specific to general. In the present
research study retail industry of New Eltham has been selected and all the data and information
has been collected from there. The major limitation of this study is lack of proper data and
information that is required for accomplishing the required objectives of the present study.
Primary and secondary data sources have been used and no other sources are used for collecting
necessary data and information. In primary data collection method only questionnaire method
has been selected and it is main drawback of this study.
1.5 Significance of the research study
The study that has been conducted is important at academic level as well as corporate
level. This work will be beneficial for an entrepreneur who is trying for opening a new shop in
the retail industry of New Eltham. Present research carried out will support in the areas of study
and future researcher will be beneficial from the present study that has been conducted.
Furthermore this research has been also advantageous for the academic level where students and
learners will be benefited from the findings of the study.
1.6 Structure for the dissertation
CHAPTER 1 – Introduction :- It is the first chapter of the study in which background of the
study, rationale of the study, aims and objectives, significance of the study have been explained.
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CHAPTER 2 – Literature review :- Views presented by different authors have been mentioned in
this chapter. It provides basic to the entire research that has been conducted.
CHAPTER 3 – Research methodology :- Diverse tools and techniques that has been used for
conducting research have been mentioned in this chapter.
CHAPTER 4 – Findings :- Key findings of the research has been explained in this section and
findings from the primary and secondary analysis have been mentioned. Discussion of findings :-
Brief discussion of the findings have been explained in this part.
CHAPTER 5 - Conclusion and recommendation :- Outcomes that are received from the research
have been mentioned in this chapter.
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CHAPTER 2 LITERATURE REVIEW
2.1 INTRODUCTION
It is second chapter of dissertation in which views expressed by different authors, writers
and professionals have been mentioned. This chapter provides base to the study and entire
research has been conducted on the basis of this. Data and information has been collected from
books, journals and online articles that has been available on the internet. Present study is based
on objective of assessing viability of Romanian shop in the retail industry of New Eltham.
2.2 Literature review
According to Fernie and Sparks, (2014) retail industry offers huge success and growth
opportunity for the organization that are working in this industry. Different variety of products
are offered by organizations that are working in this sector and large number of people gets
benefited by utilizing the goods. Verhoef, Kannan and Inman, (2015) has mentioned that
starting operations in retail sector requires strategic approach so that risk associated with it can
be minimized and chances of success can be enhanced. Competition in the retail industry of New
enthalam is increasing and getting intense and companies are using strategic approach for
maintaining their existing market share.
Factual concept of Romanian shops
It is an innovative concept for opening a new shop in the Romanian retail industry and
due to that it provides opportunity to enhancing the career opportunities for this sector.
Archibald, (2016) has mentioned that market and economic conditions of Romania provides
better opportunities that are available in this sector. There are diverse concepts considering those
a new venture can be established in this industry.
Ryan and Hearn, (2010) has described that Romanian retailing industry has been
cumulated by 13% and it is giving impact on the new ventures that have been established in this
industry. Moreover, Grocery industry is facing diverse challenges and it is giving impact on the
overall retail industry that is working in this sector. Romanian retailing sector offers huge
success and growth opportunities and due to that it becomes critical that opportunities that are
available in this sector should be properly analysed and it will support for making improvements
in existing performance and success.
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Burns and McGrail, (2012) has mentioned that more acquisition will take place and
expansions of new channels will happen in next coming period that will help the small and
medium ventures to grow in this sector. Along with this domestic expansion limits also will
enhance when this industry will offer more market expansion opportunities to people. Reddy,
and Locke, (2013) has described that internal retailing will observe continuous higher growth
rates and due to this chances for success of this industry will also grow in the coming future
period. Retail industry is the fastest and multi-channel industry and it offers chances for growth
to reaching and pleasing the new customers.
Along with this new Romanian shop that will be established in this sector will get
opportunity for making the sector more opportunistic and leading internet retailer. Manuel
Hurtado González and Herrero Chacón, (2014) has mentioned that it is required that
entrepreneurs should conduct proper market research so that growth opportunities that are
available in this sector should be identified. Data and information needs to be collected from
authentic and reliable sources so that strategies and action plan could be made in appropriate
manner by making use of this approach. There are diverse range of challenges that are faced
while working in the retail sector and it is required that risk mitigating opportunities should be
made so that challenges that are faced in the business should be minimized. Along with this it is
required that current economic conditions of the nation should be maintained so that objectives
for opening a new Romanian shop could be achieved.
Government of nation has opportunity for taking significant steps for providing better
opportunities to the people so that it can be ensured that new small medium ventures should be
successful. Benghozi and Salvador, (2016) has explained that one positive step that could be
taken by government is to reduce the VAT and it will aid for reducing the prices of products that
will be sold in the market. Romanian retaining industry is growing at a faster rate and it renders a
positive opportunity for carry out the functions in this sector. Along with this it makes promises
for offering big success opportunities for people that are working in this sector. Brain and
Hylands, (2011) has mentioned that proper investments needs to be done so that financial
activities and other functional activities of the business should be performed in effective manner.
Wildsmith, (2012) has mentioned that market and consumer related information and details
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should be collected properly so that products and services that are offered by the entity should be
collected and implemented in effective way.
Factors affecting the growth of retailing sector
According to the Luckman, (2015) it requires a strategic approach for opening a new
shop. It is vital that proper research should be conducted so that new venture can be established
in successful manner. New Eltham is a suburb of farmland that has been established at South of
Eltham around small hamlets. Archibald, (2016) has described that term “Romania” has been
used first time when three regions of the country became united in year 1859. Influence of
ancient Rome has been observed on this region and language and culture of this place also have
been affected due to it. Major three regions that have been united includes Wala
Factors impacting the success of Romanian shops in New Eltham.
According to Burns and McGrail, (2012) there are diverse range of factors that gives
impact on the success of Romanian shop. It is assertive that impact of these elements should be
considered so that growth and success of the venture should be ensured. Political factors are one
of the most significant element that are needs to be considered while making action plans and
strategies for the business. Reddy and Locke, (2013) has mentioned that rules and regulations
that have been formed should be properly followed so that all the business activities should be
performed in successful manner. Along with this it is required that entrepreneurs who are trying
to establish their business should comply with the guidelines that are given by state for carrying
out the business practices.
Rules formulated by state are mandatory to be followed for all the organizations that are
working in this sector. New Eltham has some amenities that are available for people that are
living in suburb parts of the city and in includes A cooperative food store that has been situated
near the railway station and along with this a cluster of food shops are also situated near post
office in the city. Moreover, there are many chain stores that are situated in nearby Eltham.
There are some good transportation options that are available for people that are working
in the city. Along with this bus services from Transport for London are available and it connects
many parts of the city including Bromley, New cross, Sidcup and Mottingham, Lewisham,
Eltham and Swanley. For opening a new venture in Romania it is required that proper
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understanding about the national culture should be developed so that better and superior quality
products should be delivered to the consumer. Brain and Hylands, (2011) has mentioned that
legal factors also gives influences on the business activities that are performed in the local area.
It is critical that all the business activities should be performed in legal and lawful manner so that
objectives of the business can be fulfilled.
Moreover, regular innovations and advancements that are happening in technical sector
affects the business activities that are performed in the business. Wildsmith, (2012) has described
that it is vital that companies should adopt new technologies in their business so that competitive
advantage can be gained by them. It will aid for ensuring growth and success for the business.
New technology supports in scheduling the business activities in effective way and it also helps
for making and ensuring the growth of the business. Social factors are most significant factors
that affects the overall performance of the industry and due to that overall performance of the
industry gets influenced. Moreover, it is required that proper analysis of the retail industry should
be done. Homan, Cloonan and Cattermole, (2015) has mentioned that retail industry of UK is
growing at a faster rate and it enhances the probability of getting success in this sector.
Growth of this industry reflects that opening a new shop in this sector is a good
opportunity and it can be availed by the organizations that are working in this sector. Economy
of the nation is growing in positive manner and it is supporting for ensuring long term growth
and success of this industry. Along with this political conditions of the nation are in favor and
government has made increase of 15% in wages of public employees. Along with this VAT has
been reduced by the government and it has supported for enhancing the sale of products and
existing profitability of the business.
Carey, (2014) has described that sales promotions is an important element that gives influence
on gaining economies of scale for the business. Reduction in VAT has given impact on the
overall performance of the retail sector and due to that noticeable impact has also been observed
on the noticeable revival of consumption and increases in turnover.
Unit prices for per unit products have decreased and increase in total production of the
industry have been observed. Reduction in retail price of the products have given impact on the
value growth of the retailing and due to that it is an opportunity for the venture to make
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