Analyzing Social Media Marketing in Romanian SMEs: Spring 2024

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The title of the project
Analysing strategies for SME Business
An outline of the problem or opportunity being addressed
The main outline of this proposal is to analyse various strategies which are adopted by the
Romanian SMEs –small and medium enterprises, which are based on increasing the appearance of
the social media. A conceptual approach has been combined with analyses of statistics and the
more focus is on the quality& business strategies.
This report presents various business strategies in the SMEs- small & medium enterprises as per
the perspective of the customer and the service provider. These strategies are not those strategies
which should be used for only first time but are those strategies which should be uniquely used
and upgraded every year to achieve the define objectives of an organization. Business strategies
with respect to the product is enhances by increasing the depth & width of the product as per the
need of the market. Various small enterprises use very creative brands as their business strategies.
The aims and objectives of the project
The aim of this project are:
 For investigating the adaptation & development of a marketing model for social media
used by Romania SMEs firms.
 For exploring the certain practices of social media in Romania SMEs firms.
 For Advising Romania SME stores on how to adapt social media platforms and to improve
their businesses & strategies in the future.
 Developing a comprehensive model for helping Romania SMEs firms for using social
media in an efficient way for the growth of their business.
The objectives of this project are:
 For investigating the motivators & inhibitors that how social media (SMM) is used &
it’s efficiency in Romania SMEs firms.
 For testing & investigating various impacts & the influence of social media techniques
regarding the awareness of brand, sales & financial performance & CRM in Romania

SMEs firms.
 For identifying some barriers & various impacts by using social media techniques in
SMEs retailers in Romania.
 For investigating the purpose of social media by SME firms.
 For determining security & level of trust by the usage of social media in Romania SMEs
organizations.
Management literature and theories underpinning the project
According to the Atanassova et al. (2015) evidence is provided which states that almost every
SMEs firms are associated with the website & the brand of Facebook for attracting the various
users of Facebook for the information regarding the enterprises and its various brands. The
importance and need of the social media has been described in the report of him which describes
that almost all the enterprises are using the mediums of social marketing like Facebook, Twitter,
LinkedIn, & various blogs for increasing the appearance of their business.
In order to achieve the success SMEs need to adapt various product & process technologies which
are based on the principles of the market. For increasing their capacities these enterprises can also
use the facilities of the internet.
An indication of the methods to be used
There are various methodologies which can be used by small and medium enterprises as their
business strategies like qualitative approach, research framework, focus groups, methodologies
based on AIDA model, various research instruments
A programme of work and timetable (use a table or Gantt-chart)
References
Al Tawara, A., & Gide, E. (2017). A Comprehensive Literature Review on the Adoption of Social
Media Marketing in SME Retailers in Jordan. International Journal of Business and Management
Studies, ISSN, vol. 06, no. 01, pp.221-256

Atanassova, I., & Clark, L. (2015). Social media practices in SME marketing activities: A
theoretical framework and research agenda. Journal of customer behaviour, vol. 14, no. 2, pp.163-
183