CUL954: Cristiano Ronaldo's Philanthropic Funding of Cancer Center

This report delves into Cristiano Ronaldo's charitable contribution to fund a cancer center in Portugal, examining the details of the initiative, its beneficiaries, and its impact on the brand of the involved organization. It evaluates the genuineness of the initiative, considering potential motives such as diverting attention from negative controversies. The report highlights how Ronaldo's donation of approximately one hundred and five thousand Euros aimed to improve cancer treatment, research, and patient care in Portugal. It further explores how the funding helped strengthen the cancer center's operations by enabling the acquisition of vital resources and supporting government actions. The initiative's impact on reducing cancer-related deaths, improving healthcare values, and fostering innovation in cancer detection and treatment is also discussed. Ultimately, the report provides a comprehensive analysis of Ronaldo's philanthropic endeavor and its significance for the cancer center and the Portuguese community.

Running Head: CRISTIANO RONALDO FUNDING A CANCER CENTER IN PORTUGAL 1
Cristiano Ronaldo Funding a Cancer Center in Portugal
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Introduction
Cristiano Ronaldo is a Portuguese superstar that has a history of being charitable. He has
logged dozens of assistances to the community during his long soccer career in different football
clubs. He may be an international’s most productive and most viable sportspersons, but the
Portuguese star’s list of generous contribution is as widespread as his range of lucrative funding
deals (Marcotti, 2011). The footballer most recent philanthropic project has been witness as he
offers to fund the construction of cancer center in Portugal as a part of the joint venture with
other Portuguese. The money donated was for the charity in the Portuguese cancer center at his
motherland (Wahl, 2012). Therefore, this article examines charity activity of Cristiano Ronaldo
in donating money to fund the construction and operations of cancer center in Portugal.
Detailed initiative of funding of cancer center in Portugal by Cristiano Ronaldo
The initiative was done by Cristiano Ronaldo when he donated about one hundred and
five thousand Euros. The funds were for use of construction of cancer center at the hospital
where his mother was treated when she had cancer (Scaramuzzo, Gordils-Perez, & Cullen,
2014). Ronaldo aimed at ensuring that pilot mechanism for cancer treatment at the hospital was
designed to advance in cancer examination and collaborative interactions around Portugal. The
funds from Cristiano intended to assist investigators at all levels to be capable of applying for
support for preliminaries studies that pursue novel approaches to the cancer issues (Leidner, Li,
& Thompson, 2013). The player proposed to fund the research so as his country could be capable
of developing new interdisciplinary collaborations and emphasize translation regarding cancer
disease (Lee et al., 2014). Funds from the player were to help in funding different surveys and

CRISTIANO RONALDO FUNDING A CANCER CENTER IN PORTUGAL 3
education initiatives within the cancer center with a high potential to reduce cases of cancer
among patients in Portugal.
Cancer patients in Portugal benefited and general population, as the cancer research was
able to be attained to help in addressing different incidents and prevalence factors that leads to
the condition. Besides, scientists within the hospital also benefited as the funds from Cristiano
Ronaldo helped them in handling the worry they had as cancer moon shots multiply (Wippold,
Karam-Hage, Blalock, & Cinciripini, 2015). Medical officers at the hospital benefited because
they were able to launch multiple major Portuguese cancer initiatives that had infused cash into
immunotherapy (Milne, & Antoniou, 2016). Achieving of immunotherapy remained to be one of
the most promising new methods of treating cancer in any hospital. The effort of funding cancer
center by Cristiano Ronaldo focused on diagnosing and treating patients with cancer who have
faced tremendous financial, physical, and emotional challenges (Grant & Garland, 2014) The
funds aimed to allow the center to focus on starting cancer treatment by beginning at diagnosing
that can last a lifetime, forcing different families and patients to incur the host of financial
hardships. It aimed at reducing the instances that the families and patients in the cancer center
are forced to take unpaid leave from their work, lack of transportation to as well as from
treatment, and instances of being unable to afford the charges of drugs for nausea or pain.
Why the initiative (Cristiano Ronaldo funding) helped to strengthen brand of the
organization (cancer center in Portugal)
The funds helped to reduce instances of cancer that remained to be the second most cause
of death in Portugal. The fund aimed at lowering the twenty-four point three percent of cancer
deaths caused by malignant neoplasm through boosting cancer center operations (Reffey &

CRISTIANO RONALDO FUNDING A CANCER CENTER IN PORTUGAL 4
Davies, 2013). The fund strengthened cancer center as this disease became priority because of a
substantial impact on loss of productivity and rising costs of treatments that Cristiano Ronaldo
aimed to reduce through funding the project in his country (Brandão, Schulz, & Matos, 2016).
The fund strengthened values in health care that was challenging due to the complexity involved
in offering care. Moreover, funds from Cristiano Ronaldo helped in improving operations of
cancer center in a hospital in Portugal by enabling the hospital to acquire vital resources such as
staff, space, types of equipment, and materials for cancer treatment and care (Wind, Rajan, &
van Harten, 2016). The fund allowed the medical practitioners to obtain essential resources
useful in handling cancer patients within the hospital.
Provision of funds by Ronaldo enabled improvement of Portuguese economy by
supporting the massive shift in the fiscal position of government. The funds allowed the
government to channel its resources meant to improve the operations of cancer center to other
services that were necessary for developing the life of citizens. The initiative helped in
supporting government actions as the facility was now able to hold large number of cancer
patients at any given time without acquiring funds from Portuguese authority. From the time the
cancer center received these funds from the athlete, the management of the center constructed
more facilities to improve their services as well as having better facilities to offer care to
different people who have cancer. The initiative helps in strengthening the brand of center by
ensuring that the management performs diagnosis and identify the condition of disease among
patients at an early stage (Pinheiro, 2017). The action also reduces the intangible costs in the
treatment of cancer. These intangible charges comprise of changes in the individual’s life quality
along with the influence of the disease itself or resulting from its therapy like suffering and pain
of an individual (Ludt et al., 2013). Besides, funds by Ronaldo helped in strengthening

CRISTIANO RONALDO FUNDING A CANCER CENTER IN PORTUGAL 5
operations of cancer center by providing money for innovation and promising survey that tests
multi-level physical activity invention schemes (Grassi et al., 2016). The initiative helped in
processes of accelerating the ideas of adoption and validation of cellular, molecular, imaging
makers, and assays for detecting cancer, diagnosing, and monitoring. It also helped in improving
the prediction of response, resistance to treatment, along with markers for cancer control and
prevention.
Genuineness of initiative
The initiative by Cristiano Ronaldo to fund cancer center in Portugal seem genuine. He
was already aware of the challenges that the center faced when his mother was being diagnosed
and treated for cancer. It was out of his will that he decided to channel huge sum of money to
help in improving the operations and other activities at the center (Wahl, 2012). Besides, this
initiative was genuine as some of the reasons that Ronaldo stated while funding the center had
been reported by different researchers. The funder had the intention of improving the lives of his
countrymen by ensuring that every cancer patient within Portugal was able to access free
services of cancer treatment at any given time (Leidner, Li, & Thompson, 2013). Besides, the
initiative by Ronaldo was genuine as he was paying back to the cancer center for treating his
mother when she had cancer.
The funding of cancer center took place to divert attention from the negative
controversies that different researchers have reported on operations of cancer center in Portugal.
The funder aimed at ensuring that every essential facility and types of equipment for combating
the cases of cancer was easily accessible by every individual (Pinheiro, 2017). The initiative also
targeted at securing that negativity that had been on media platforms that stated the cancer center

CRISTIANO RONALDO FUNDING A CANCER CENTER IN PORTUGAL 6
lacked vital types of equipment for treatment and diagnosis. Ronaldo was assisting the cancer
center to be able to come out of the financial challenges that might in one way or the other
affects their operations of providing quality services during diagnosis and treatment of cancer
(Grant & Garland, 2014). Therefore, funder wanted to improve the hopes of patients to focus on
faith, health, and healing rather than worrying much about the amount of money to pay for
treatment that they receive from cancer center in Portugal.

CRISTIANO RONALDO FUNDING A CANCER CENTER IN PORTUGAL 7
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