Rooftop Farming Business Plan: Addressing UK Environmental Problems

This report outlines a business plan for a rooftop farming organization in the UK, focusing on sustainable practices and addressing environmental concerns such as waste treatment, food quality, and air pollution. The plan includes a market analysis with PESTLE and SWOT analyses, targeting households with incomes above $55,000. The mission emphasizes providing healthy, organic produce to residents. The report details the long-term prospects of the industry, the organization's mission, market segmentation, USP, and startup costs. The management structure is designed to be owner-operated with a need for skilled office staff, accounting, and apprentice farmers. The references include various sources such as Allied Market Research and The Guardian, providing data and context for the plan's viability and market positioning.

Technology
Enterprise

Introduction
 The presentation is based on business
plan considering the issues in
environment in UK.
 New Venture plan is the rooftop farming
organisation.
 UK`s environmental issues include
waste treatment, enhancement of food
quality, and impure air that have
brought new venture of rooftop into
action (The Guardian, 2019).
 The core aim of report is to make
sustainable plan for business.
(Source: Allied Market
Research, 2019)

Long term
prospects
 The prospect analyse increasing organic farmland
when it is compared to the 2016.
 In 2017, it is seen that 69.8 million hectares, which is
20 percent increased amount of 2016 (11.7 million).
 The analysis includes that industry which does not
face severe competition but UK`s rooftop farming
industry is anticipated to grow 25 percent

Mission
 The organisation should comply with the
opportunities availed to natives so that they can
intake healthy food.
 The core mission is to avail best, herbal and naturally
grown fruits and vegetables to people living in the
house (Allied Market Research, 2019).

Market
Analysis
Pestle Analysis-
Factors Impact
Political and legal factors- UK`s Political stability and
legal regulations
Economic factors- GDP, income of household,
PDI, interest rate, inflation,
and financial crisis.
Social factors- Belief system, customs,
traditions, fashion trends and
other market activities
Technological factors- Engine efficiency, wireless
charging, internet
connectivity, automation, and
security in the cryptography
(Mengual et al., 2016).
Legal factors- Export law, Environmental
Protection Act, fraud law,
health and safety law,
copyright law, discrimination
law, consumer law

Market
analysis
SWOT analysis
Strengths Opportunities
A customer need not to wait for
fast services availed by the
company.
The company undertakes to
maintain rooftop garden.
The start up cost is not at all
costly
Many farmers use traditional
farming tools where the
organisation can stand out
crowd with certified organic
stamp after approval.
Threats Weaknesses
Entrants with same business
plan can pose threat that is
partially mitigated when
competitor heads.
Inappropriate amount of
pesticides can destruct crop.
Organisation can derive solution
to acquire diversity to members
in the season.
Farm is not very close to
customers so there are many
unnecessary cost when
conducting deliveries.

Segmentati
on and
Target
market
 Organisation targets household with amount of
greater than $55000. Farmers miss the availing
services when they focused on the traditional
farming, which the organisation can obtain certified
approval after organic stamp (Wynne, 2016).
 Organisation motivates learning to the members
when stopping operations to ensure satisfied
customers with additional opportunities when
communicating to organisation (Farrell, 2017).
 USP indicates that organisation stand out of
competition with different quantities of fruits and
vegetables (Muzellec, Ronteau, and Lambkin, 2015).

Business
Plan and
start-up
cost
Fixed cost Amount ($)
Plumber salary 58
Farmer`s Salary (10*$40) 400
Engineering cost 100
Warehouse storage 120
Variable cost Amount ($)
Tools (levelling tools, Digging tools,
fertilisers tools, and pouring tools)
600
Maintenance and cleanliness 20
Seeds 180
Construction cost 440
Fence (depends on length and breadth
of customer`s terrace)
310
Pesticides 200

(Source: Dring,
2014)

Manageme
nt team
 The organisation can have the structure as being
subsidised and wholly operations by the owners.
 Owner will need a person who is proficient in office
functions, accounting, initial garden costs, seed costs,
an planting times.
 The owner has to hire apprentice farmers for
additional efforts that will have to be cultivated
(Farrell, 2017).

References
 Allied Market Research, (2019) Vertical Farming Market Outlook - 2026. Available
on: https://www.alliedmarketresearch.com/vertical-farming-market [Accessed on:
15/12/2019]
 Dring, R., (2014) The rooftop revolution. Available on:
https://sustainablefoodtrust.org/articles/can-urban-growing-feed-cities/
[Accessed on: 15/12/2019]
 Farrell, B., 2017. A place for food within sustainable urban masterplanning. In
Building Sustainable Cities of the Future (pp. 117-139). Springer, Cham.
 Hyder, S. and Lussier, R.N., 2016. Why businesses succeed or fail: a study on
small businesses in Pakistan. Journal of Entrepreneurship in Emerging
Economies, 8(1), pp.82-100.
 Muzellec, L., Ronteau, S. and Lambkin, M., 2015. Two-sided Internet platforms: A
business model lifecycle perspective. Industrial Marketing Management, 45,
pp.139-150.
 Sanyé-Mengual, E., Anguelovski, I., Oliver-Solà, J., Montero, J.I. and Rieradevall,
J., 2016. Resolving differing stakeholder perceptions of urban rooftop farming in
Mediterranean cities: promoting food production as a driver for innovative forms
of urban agriculture. Agriculture and human values, 33(1), pp.101-120.
 The Guardian, (2019) on rooftops and in tunnels, city farms lead food revolution.
Available on: https://www.theguardian.com/environment/2019/feb/10/urban-
farming-feeding-cities-of-the-future [Accessed on: 15/12/2019]
 Wynne, H.S., 2016. 4 Wynnes Boating Manufacturing Company: A Market
Analysis and Business Plan for Northwest Arkansas.