Detailed Analysis of Room Division Management at Five Season Hotel

This report provides a comprehensive overview of room division management within the hospitality sector, specifically focusing on the Five Season Hotel in Winchester. It delves into the roles and responsibilities of the front office and highlights the legal and statutory requirements essential for room division operations. The report examines revenue and yield management strategies, including practical examples and analytical reviews of sales techniques employed to maximize revenue. It also explores the usage of forecasting and statistical data in the room division and calculates key performance indicators to measure the success of accommodation sales. The report concludes by emphasizing the importance of front office operations and housekeeping in providing a healthy environment for guests, and the role of revenue management in making fortune of an organization. The report also includes references to academic sources supporting the analysis.

ROOM DIVISION

Table of Contents
INTRODUCTION ..........................................................................................................................1
PART A...........................................................................................................................................1
Covered in powerpoint................................................................................................................1
TASK B...........................................................................................................................................1
4.1 Description about revenue/yield management with practical example................................1
4.2 Analytical review of sales techniques used to promote and maximise revenue..................2
4.3 Usage of forecasting and statistical data in the room division..............................................3
4.4 Calculation of performance indicators used to measure the success of accommodation
sales.............................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Room division is a terminology which comes ion the context of hospitality sector. It
consist of mainly two department which are: Housekeeping and Front office. Housekeeping
consist of all the activities which are related to cleaning and making a healthy environment for
all the guest which use to stay at hotels. Whereas on the other hand front office is that
department of an organisation which always have to stand in front of the guest. It includes
reception, managers etc. The main work of this division is just to gather all the relevant
information from their guest which is in the form of feedback and in case of any issue they can
sort it out. The present report is based on five season hotel which is located at Winchester which
is consider as one of the leading hospitality service provider in all over UK. In this assignment
roles and responsibility of front office is described along with all the legal and statutory
requirements which are necessary at the time of operations of room division. Moreover
importance of front office is also described in this report because without the assistance of them
neither of work get executed.
PART A
Covered in powerpoint
TASK B
4.1 Description about revenue/yield management with practical example
For hotel industries it is essential to provide services at lower rate in order to attract large
number of customers. For organization, it is complex to set the prices of room in competitive
market (Abbott, 2014). Through this, business entity faces so many problems in achieving their
profits and to retain in market for a longer period of time. Therefore, it is essential for cited firm
to use different tools and techniques in order to attract customers and to meet out with their
objectives and profits.
Yield management: It is activity to analyze and factorization user action in order to attain
maximum amount of profits from their services (Hartshorn, 2012). It is the collection of
merchandising value and bulk of state. In some cases, this method would be considered as
tactical rather than strategic. In service industry, there are different buyers who are having
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different behaviors, so it is always not possible for customers to pay more than their affordable
price. In this industry, the performance of daily room is based on occupancy percentage.
Hotel revenue management: The primary aim of revenue management is to provide right
thing to accurate person at appropriate time with adequate rates. This concept is completely
concerned about to make fortune of an organization by its own. A hotel rooms are perishable in
nature and they are limited in nature. Hence this leads to be measure as one of a major thing
which is dynamic in nature because no one is able to predict about consumer behavior and
market demand. This method study is completely about to balancing demand and capacity by
forecasting prices with an aim to maximize hotel resources.
4.2 Analytical review of sales techniques used to promote and maximise revenue
In hotel industry, the customers are divided by the organization in terms of different
classes and their needs and desires(Fortier and et. al., 2011). The cited business entity, can divide
the room as per the need of customers which includes luxurious, middle class rooms. Through
this the firm can earn large amount of profits and increase their sales by satisfying their needs.
However, there are many approaches which can be used by the organization of sales techniques
in order to attain their business objectives and aims. Here are some following approaches of sales
techniques which will aids to organization:
1. Telling stories with contrast – The manager can text to their customers about
telling their stories in different ways which helps them to attract prospective
customers. They have to create powerful perception of their value in front of the
customers. Through they can set the prices of services as per requirement of
customers.
2. Making the customer hero – For organization, customers are playing important
role. The services have to be provided according to the requirements of customers
which help them also to increase sale revenue. It supports to customers also and
see the changes in their world also (Goldman and Procaccia, 2015). Whereas
loyalty is also essential between customer and organization. In this, it also
influenced buying and purchasing behavior of consumers. The schemes regarding
discount can also offer to customers.
Potential average single rate
PASR formula = Revenue at 100% single occupancy/ Number of room sold
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PASR = 55*3000/180
= 2062 (Approx.)
Potential average Twin rate
PASR formula = Revenue at 100% Twin occupancy/ Number of room sold
PASR = 55*2800/180
= 850 (Approx.)
Potential average Double rate
PASR formula = Revenue at 100% Double occupancy/ Number of room sold
PASR = 70*4000/180
= 1555 (Approx.)
Note Per room rate is assumed for single room=3000, Twin room=2800 and Double room 4000.
4.3 Usage of forecasting and statistical data in the room division
Forecasting is a process through which an organisation can determine what will lead to
achieve by them in near future (Huang and Ji, 2013). This concept is very helpful in finding out
the outcome which is related with sustainability of a hotel. As per the data of Five season hotel it
get clearly identified that their prices are getting fluctuate according to demand of time. They
predict their targets what they want to attain in future course of time.
All these things get done with the assistance of utilising their present growth. This help
them most in making their business successful. Forecasting for any near future get done with
support of trend line (Irwin and et. al., 2010). This approach is useful for making a valid
conclusion about business. With the help of utilising past year data an organisation can ascertain
their development for next few years. This thing get done with proper measurement of every
season analysis and expert prediction. The below data signifies about Five season hotel profit
and about their services during some special seasons.
Season 2011 2012 2013 2014 2015
Summer 5 3 4 4 1
Winter 7 4 5 3 2
Other
vacations 1 2 5 1 2
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With the help of this graphical presentation which is based on room availability of Five
season hotel it is clearly identified that at the time of winter their rooms are available for many
guest (Koitabashi and et. al., 2011). With the assistance of 2015 year trend line their future
forecasting is good through which their accessibility of rooms are getting decline for each and
every year.
4.4 Calculation of performance indicators used to measure the success of accommodation sales
Rooms Beds Occupancy
75 (Single room) 75 55 occupied
60 (Twin rooms) 120 50 occupied by two people, 5
occupied by one person
80 (Double rooms) 160 30 occupied by two people, 40
occupied by one person
215 Rooms 355 180 rooms left (260 sleepers)
=Room left/ Total number of rooms available *100
Room Occupancy: 180/215*100= 80.72%
Sleeper occupancy: 260/355*100= 73.20
Room tariff is a card in which hotel include prices of their rooms and facilities which
provided by them. The room tariff plan for five season hotel is as below:
Rooms Charges
Single room A/C 6000
Twin room 4500
Double room 5500
Luxury 10000
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Single room Non A/C 12000
As per the discussion it get clearly measure that out of 255 rooms there are 180 rooms are
left. In which there are 260 sleepers are nigh. This shows that room occupancy rate of Five
season hotel is high but their sleeper occupancy is quite lower than that concept. As their prices
are not so high and this is consider as one of a most important thing or factor which lead to
promote their sustainability in competitive market (Landgraf and et. al., 2012). This factor is
treated as that their future forecast for business growth is good and appropriate.
CONCLUSION
According to the above mention report it get identified that front office is an important
term which aid in managing all activities of hospitality sector. As house keeping also plays a
crucial role because they support in managing all opeartions which are related to cleaniness and
healthy environment at workplace. Along with that front office helps an organisation to perform
various activities in an effective manner and manage all things in appropriate manner.
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REFERENCES
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