Oxford Hotel Room Division Operation Management Report

This report delves into the intricacies of room division operation management within the hospitality industry, focusing on a case study of a 4-star hotel in Oxford. The report examines various facets of hotel operations, beginning with an overview of different types of accommodation and the roles of accommodation and reception staff. It then evaluates the services provided by the room division, highlighting key aspects of planning and management within the front house area. The report further explores key operational issues that impact management and business performance, alongside the significance of design and development in hospitality operations. Revenue yield management activities, forecasting, and statistical data are also defined to maximize revenue. Overall, the report provides a comprehensive analysis of the key elements essential for effective room division management and successful hotel operations.

ROOM DIVISION
OPERATION
MANAGEMENT

Table of Contents
1.1 Description on the types of accommodation and analyse the roles and responsibilities of
the accommodation and reception service staff. ........................................................................1
1.2 Description on the evaluation of the services provided by the room division in range of
accommodation facilities. .......................................................................................................2
TASK 2............................................................................................................................................3
2.1 Description on the key aspects of planning and management of the front house area for
new hospitality operations...........................................................................................................3
2.2 Description on the key operational issues which affect the management as well bsuiness
performance for hospitality operations. .....................................................................................4
TASK 3 ...........................................................................................................................................4
3.1 Define the role and importance of design and development of hospitality operation...........4
3.2 Description on the key aspects of planning and management of the accommodation
service function...........................................................................................................................4
TASK 4 ...........................................................................................................................................5
4.1 Define the revenue yield management activities to promote and maximize the revenue. ...5
4.2 Define the importance of forecasting and statistical data. ..................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
The main issue in relation to hospitality industry is to earn the satisfaction of others so
that things can be managed in well manner. The main reason behind room division management
is to earn the satisfaction so that profitability of enterprise. In order to deliver the better services
the customers plays the room division and operation management plays the effective role. The
present assignment will cover the services offered by hotel and its impact of contemporary
management has been discussed. With the help of these things the hotel manager is able to
provide satisfactory services to the customers (Gross and et.al., 2018). The assignment will focus
on the activities of 4 star hotels which is situated in the city of Oxford. The old bank hotel, this is
one of the oldest hotel in London. It has covered the huge area like 42 rooms and 2 restaurants.
This entity is taking many initiatives in order to provide effective training facility to staff so that
hotel can able to provide best services to the customers.
1.1 Description on the types of accommodation and analyse the roles and responsibilities of the
accommodation and reception service staff.
There are two important segments in the hospitality industry that as are Reception and
Accommodation. In absence of this two, hotel industry is not able to work in the proper and
effective mode. The customer needs to provide that accommodation facility in which they are
able to stay and feel relax. There is need to be arrangement where they are able to enjoy their
leisure moments (Lashley, 2018). The house keeping industry needs to take various initiatives
which will be helpful to enhance the satisfaction level of the customers. These are defined in the
following manner as are-
 To monitor the arrangement of the accommodation.
 With the help of timely checking of the inventory for the kitchen areas.
 With the help of maintaining of the seamless communication between the staff so that
departments are able to carry out function of firm in effective manner.
The engineering departments needs to covered the following things as are-
 To take the initiatives as to provide services with the help of repairing and maintaining of
each and every equipment preset within the hotel premises (Gurnaney and et.al., 2018).
 There is need to maintain the proper maintenance of daily usage tools as are AC, water
supply, electricity etc.
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The reception is also considered as one of the most important area in the hotel industry as these
cover the many things as are-
 To take various initiatives to maintain satisfaction level of the customers.
 The receptionist need to timey communicate the staff about to provide well and effective
services.
 To monitor the scheduled of working staff to make sure that everything is going in well
and planned manner.
 The monitoring of the occupancy status at differed levels.
 Try to add the customers the value so that firm can able to undertake its business
activities in the well and established manner (Logvinov and et.al., 2018).
 They need to take steps to maintain the database of the customers and their accounts on
timely manner.
1.2 Description on the evaluation of the services provided by the room division in range of
accommodation facilities.
The main responsibilities of the accommodation units as are hotels, campus, university,
etc. Are related to have increment in sales of room facility. This kind of services are helpful in
order to ensure the customers arriving at the facilitated and they get maximum possible extent.
There are following segments which are provided in the following manner as are-
The primary services being provided in the following manner as are-
The bellmen help the customer to get their room and take care of all the luggage which si need to
be transferred in the office in the safely manner. The front desk check the customer in relation to
analysing the formalities and maintaining of the accounts. In this manner the customers are need
to provided the facilities like indoor games, music, movies etc. These kinds of arrangement are
need to be provided in order to maintain the confidentiality of the services (Spiegel and Assad,
2018). There is need to be better arrangements for the amenities like food and beverages. The
RDM need to monitors the scenario in the effective manner, by following the rules and
regulation the organisation can undertake its activities in the efficient mode. The stay of the guest
is need to be in the effective manner which is helpful in relation to enhance the brand image of
the firm. The satisfaction of the customer is need to be maintain in order to taken effective care
with the rules. There are various kinds of the things which are need to be followed as are-
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The one of the foremost responsibility of RDM is to ensure about the safety of the guest present
in the hotel industry. The safety and protection is very important to maintain the customer
retention in the enterprise.
The second important things is to maintain the privacy of the customers who are residing inside
the business enterprise. In this manner the personal information about the people or the customer
and their relative needs to be maintain in the separate manner so that customer can trust on the
service provided to them (Hemmington, Kim and Wang, 2018.). It is not to be leak in the
unauthorised manner. In this manner it can be true to said that the front office desk need to
provide assist to customers in the situation they need the most. If guest lost their key than it is
important to provide help in the immediate manner.
TASK 2
2.1 Description on the key aspects of planning and management of the front house area for new
hospitality operations.
There are some important things which are need to be followed as are-
The design and layout plays the essential role in relation to maintain the first impression on the
eyes of the customers. It is need to be considered as the face of the hotel, hence, it can be true to
said that well planned, clean and attractive so that quality can be enhanced. The customer
satisfaction plays the important role in order to maintain the services of the firm in the effective
manner. The additional facilities as are additional gears or the things like travel booking,
planning and other things need to be effectively done (Tuntirattanasoontorn, 2018.). The
customer are need to be provide handling of the query in order to add the overall enhancement of
the customer service. The key aspects of planning and management as are-
1. Property management system- there are various function are like managing human
resources, tour operations, finance and infrastructure facilities. The efficient services are
helpful to attract the customer in the large mode.
2. Reservation and room management- This is need to maintained in the efficient manner.
The hotel room booking and cancellation is need to be managed effectively by the IT
platforms.
3. Guest account management- This is one of the important aspect of reservation
management it is need to be maintained effectively. In this manner the all the entries and
data is need to be filled by the front desk managers and the executives.
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4. Safety and security- the security of the infrastructure is need to be maintain in order to
ensure the better services to the customers.
2.2 Description on the key operational issues which affect the management as well bsuiness
performance for hospitality operations.
These are defined in the following manner as are-
1. Overbooking- with the help of booking more rooms and reservation more than the
holding capacity of hotel can affect the satisfaction of the customers in the firm. This is
need to be avoided with demand and supply management tools.
2. Labor shortage- The hotel industry need to have proper labor availability in relation to
carry day to day operations of the firm. They need to provide those environments which
will be helpful to sustain the brand image of the enterprise.
3. Power cuts- The disrupted power cuts or water supplies are the major issue which can
affect the working of the firm in the large manner.
TASK 3
3.1 Define the role and importance of design and development of hospitality operation.
Apart from the services render by the hotel it is need to be ensures that interior designing
and maintenance of the interiors plays the essential role in relation to choose stays of customer in
the hotel. With the help of modern architecture the firm can able OT attract the customer in the
large manner.
The hotel staff management need to kept in the mind the following things as are lobby and rooms
which all are very helpful in relation to keep the infrastructure in order to keep up all the things
in the effective mode. The satisfaction of the customers and the repeat customer is the one this
which is helpful in order to manage the brand image of the firm in the market (Gurnaney and
et.al., 2018). With the help of providing the excellent accommodation services and the quality
provided by the staff and management facilities.
3.2 Description on the key aspects of planning and management of the accommodation service
function.
There are various key aspects which is need to be followed as are-
Building relations- with the help of keeping the building design and accommodation serviuces in
the effective manner will be helpful to maintain the customer satisfaction.
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Customer regulations- the customer handling procedure will be helpful to maintain and standard
operating protocols should be planned effectively so that the firm can able to meet with the
services.
Data development- The comprehensive approach in relation to develop all kind of quantitative as
well qualitative databases of the customer record should be maintain, it is helpful in relation to
win the heart of the customers.
Marketing and sales- These kinds of the activities plays the effective role in relation to increasing
the general revenue of the firm (Logvinov and et.al., 2018). With the help of promotions and
branding the firm is able to sustain its brand image in market.
Growth in market- the competitive activities and overall positioning in the market is very helpful
in order to maintain growth of hotel in market.
TASK 4
4.1 Define the revenue yield management activities to promote and maximize the revenue.
Yield management is the kind of pricing strategy and it is dependent over understanding,
anticipating the behaviour of consumer behaviour and it is useful in term to maximisation in
profitability. In the firm selling accommodation service in terms to gain success.
Thus, Old bank hotel must use the room occupancy policies and then they are able to have
maximisation in occupancies in rooms. They follow no cancellation policies in this they can
cancel bookings without any changes. Instead of this, they must use the policy as booking
charges are non refundable. With the help of selling the right room to right customer they able to
generate higher profitability.
4.2 Define the importance of techniques of sales which can use by staff to promote and
maximisation in revenue.
There are number of techniques is need to use in terms to have improvement in sales of
hotel. The longer profitability can be generated with the help of increment in facilities in room.
Under this, there is contract between management and franchisee. It is useful in terms to improve
the management with company. In this, there is need to have the use of marketing strategy in
terms to gain new customers. In addition to this, customer database is need to get improve with
help of internet and media facilities and it will produce more profitability.
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4.3 Discussion on purpose of forecasting and statistical data within room division.
In this, forecasting is the process which involves as increment in profitability of revenue.
Under this, there is need to have accurate statistical data and it is helpful in terms to enrol
differed ventures. It is done in terms to have increment in profitability. It is very helpful for the
management in terms to determine the profitability of enterprise. In addition to this, this kind of
technique will be assistive in terms to identification of future opportunities.
4.4 Calculation on performance of room division and indicators to measure the success of sales.
In this, performance indicators plays essential role in terms to increment in profitability
of enterprise. The ranging to the hotel can be given with help of this kind of facilities. The
performance in terms to division as are-
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CONCLUSION
Hereby it can be concluded that room division and hospitality management are one of the
important tools in hospitality industry. The present assignment will cover the things as are
services of hotel etc. In order to deliver the better services the customers plays the room division
and operation management plays the effective role. The present assignment will cover the
services offered by hotel and its impact of contemporary management has been discussed.
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REFERENCES
Book & Journal
Gross, J and et.al., 2018. Method and apparatus for management of frequency-division-duplex
and time-division-duplex carrier aggregation. U.S. Patent 9,860,051.
Lashley, C., 2018. Education for Hospitality Management. In Innovation in Hospitality
Education. Springer, Cham.
Gurnaney, H.G and et.al., 2018. Extubation in the operating room after pediatric liver transplant:
A retrospective cohort study. Pediatric Anesthesia.
Logvinov, I.I and et.al., 2018. Patient survey of referral from one surgeon to another to reduce
maximum waiting time for elective surgery and hours of overutilized operating room
time. Anesthesia & Analgesia. 126(4). pp.1249-1256.
Spiegel, T. and Assad, D.B.N., 2018. Operations Model for Trauma Centers: Multiple Case
Study. International Journal of Public Health Management and Ethics (IJPHME). 3(1).
pp.1-13.
Hemmington, N., Kim, P. and Wang, C., 2018. Benchmarking hotel service quality using two-
dimensional importance-performance benchmark vectors (IPBV). Journal of Service
Theory and Practice.
Tuntirattanasoontorn, N., 2018. Service quality improvement in the Thai hotel industry. AU
Journal of Management. 6(1). pp.24-37.
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