Rooms Division Operations Management: Services, Roles, and Yield

This report provides a comprehensive analysis of Rooms Division operations management, focusing on the services provided by the front office and housekeeping departments within the context of Travelodge hotel. It evaluates the guest cycle, front office systems, and housekeeping services, emphasizing their roles in enhancing consumer experiences. The report critically examines the roles and responsibilities of the front office manager, highlighting their importance in staff management, guest relations, and overall operational efficiency. Furthermore, it delves into key legal and statutory regulations, such as the Equality Act 2010 and discrimination acts, and their significance in ensuring fair practices and promoting organizational productivity. Finally, the report analyzes the elements of yield and revenue management, including measuring yield and employing effective revenue management strategies to maximize hotel resources and achieve a competitive edge.

Rooms Division
Operations
Management

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................4
Critically evaluate the services provided by the Rooms Division operations (Front office &
Housekeeping Department).....................................................................................................................4
Critically analyze roles and responsibilities.............................................................................................5
Knowledge and understanding of key legal and statutory regulations (minimum two) within the hotel
operations................................................................................................................................................7
Critically analyze elements of Yield/ Revenue Management...................................................................8
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................11

INTRODUCTION
Room division operation management refers to the important aspect of operation
management that concerned about the creation of most enjoyable environment to enhance the
consumer experience directly (Arnette and Zobel, 2019). In that regards the role of rooms
division plays very important role in working of hotel. The room division consists in the
following departments such as front office, reservation, housekeeping, concierge, guest office,
security facilities and communication in order to gain desirable outcomes. All respective
departments work collaboratively to please guests and responsible for check night clerk reports,
review previous night occupancy and many more important kind of work to remain competitive
in business environment. Respective report is based on the Travelodge hotel Ltd. Which is a
private company operating in the Hotel and hospitality industry in the UK, Ireland, Spain and
many more. Respective report is based on the critical evaluation of the services which provided
by the rooms division operations in order to give one of best experience to consumers. Further it
includes the roles and responsibilities of various departments in the hotel industry to gain
desirable outcomes. It also includes the key and legal statutory regulations that potential for the
hotel operation in effective manner. Finally it includes yield management/ revenue management
to enhance the daily room rate so that competitive edge should be attained.

MAIN BODY
Critically evaluate the services provided by the Rooms Division operations (Front office &
Housekeeping Department).
The primary responsibility of a hotel is provide one of best kind of lodging facilities to
their consumers as large hotels run by general manager and by executive committee that
consisted head of various departments such as room and division director, food and beverage and
marketing and sales (Cruz and et.al., 2019). In context of Travelodge they by operating the no. of
departments in order to enhance their consumers experience in positive manner. here are the
services which provided by room division operations such as front office and housekeeping
department to remain competitive in market place.
Front office department: Respective department is very much important for the hospitality
department as it contributes in enhancing consumer experience in positive manner. here are the
services of room division operations in context of Front office:
Guest cycle: front office department is very much important for the Travelodge hotel as they
accessing the preferences of their potential consumers by tracking from social media and their
past experiences so that offer one of best services (Dai and Tayur, 2019). Front office
department accountable to manage pre arrival by giving proper information about their services,
pricing and how they are differ from competitors. After giving proper information they can be
able to get approval from side of consumers by getting their preferences. After getting
knowledge guest arrive in hotel on specified date and schedule and serve them in best manner by
communicating with other departments such as housekeeping, concierge and other to deliver one
of best services. After serving guest in proper manner it is important to provide one of best
departure services that can be possible by taking proper feedbacks from people so that they can
improve in their level of performance.
Front office systems: Front office application is one of most important kind of software that
helps in building direct relationship with consumers (KC, Scholtes and Terwiesch, 2020). It
proved beneficial in providing functionality and data required to gain orders from side of
consumers, configure complex products and many more. In context of Travelodge by using

respective software organization can be able to track consumers’ preferences and accordingly
serve their potential consumers.
Housekeeping department: Here are the potential services of housekeeping department in context
of rooms service operations. Housekeeping department is responsible for cleaning and
maintenance on day to day basis such as dusting, polishing furniture and vacuuming and many
more (Lee and et.al., 2019). In context of rooms service operations to provide one of best rooms
in terms of sanitation, furnishing, vacuum and many more. They provides services to empty trash
cans, take out garbage and replace supplies such as towels and toilet papers to the rooms in order
to enhance consumer experiences in positive manner. in context of Travelodge they provide
adequate training and development to their employees or personnel in regards of serving
consumers in one of their best manner so that they build loyalty in mind of consumers
potentially.
Critically analyze roles and responsibilities.
In hospitality department each and every department is very much accountable in giving
one of their best services to the end users (Lee, Pan and Park, 2019). In context of Travelodge
hotels that provide no. of services under one roof in order to enhance consumers experience
potentially. Here are accountabilities of front office manager.
Responsibilities of front office manager.
In hotel front office manager tasked with to making sure that front office is the place
where guest firstly come in contact with hotel and personnel runs operations in smooth and
effective manner (Leoneti and et.al., 2019). respective department is very much important for
organization in enhancing consumer experiences in potential manner that are as follows:
Respective department is responsible for the managing and training the front office staff
members so that they can give one of their best efforts in enhancing results. In context of
Travelodge they manage their workings and schedule activities so that no one get affected with
over working. Further front office manager is keep observing that front desk provides the most
professional and friendly services to the end users so that they get one of best outcomes from
them. Front office manager deals with guest in the whole cycle of serving them. They track
consumers taste and preferences, accumulate potential information regarding them and provide

ads and best services offers in front of them. All activities directly influence consumers decision
making process and take continuous feedbacks from the guest in order to improve their level of
services.
The another major contribution of respective role is that they attract most potential candidates in
their organization as manpower is one of key assets for organization (Linlin and et.al., 2019).
They list out all skills and capabilities required for specified designation that helps in select
potential candidate in order to remain competitive in market place. After selecting the most
potential candidates within the organization they schedule their activities by specified their skills
and capabilities so that potential outcomes should be achieved.
Front office manager work as an liaison in between general manager and staff as they share the
roles and responsibilities so that they can perform in most effective manner (Liu and et.al.,
2019). sometimes staff members not able to directly communicate with the higher authority in
that regards it front office manager communicate in regards of them. So front office manager is
very much important for organization in sharing the roles and responsibilities to their
subordinates in order to gain desirable outcomes out of them. Front office manager report to the
room division manager, resident manager or general manager so that effective kinds of outcomes
should be achieved.
From the above discussion it has been evaluated that front office department is very much
important for an organization in managing level of consumers in effective manner. they by
evaluating demand and supply factors can be able to serve consumers in one of best way. it is
very crucial in competitive world to provide training to their employees of technology
optimization as it contributes in enhancing consumers level of experience.
Knowledge and understanding of key legal and statutory regulations (minimum two) within the
hotel operations.
Being the important part of the service industry, hotel need to make sure that they need to
focus on the basic kind of legislative and regulatory regimes that plays very much important role
in managing each and every activity in systematic manner (Olya, 2019). In context of Travelodge
they use various kinds of regimes that not only proved beneficial for organization but also for
individuals that working with them.

Equality act, 2010:
A new equality act come into existence in 1st October 2010. Respective law bring
together over the 116 differ pieces of legislation in respective single act by providing legal
framework to protect rights of individuals and for equality for the opportunity for all people. It is
very much important for an organization to treat people in equal manner by providing best kind
of outputs such as motivation, productivity, employment opportunities and other crucial factors
so that they can gain best outcomes (Raman and Grover, 2020). In context of Travelodge they
provides plan for growth opportunities to people so that they can give one of their best efforts in
organisational development and enhancement potentially. So it can be said that providing equal
opportunities to the people plays very much crucial role in enhancing productivity with
motivation level of employees that directly affect positively on their retention rate and
competitiveness of market.
Discrimination act: Discrimination act is very much important legislation that protect self
interest the individuals in order to gain the one of best outcomes in context of individual as well
as organization (Reid and Sanders, 2019). In context of Travelodge they by providing one of best
opportunities in equal manner in regards of gender, sex, age and other aspects that provides
motivation and productivity to organization so that best outcomes should be achieve potentially.
In that aspect it is very much crucial to evaluate the all laws and legislation with the keen eyes by
evaluating their impacts on the individual in both positive and negative manner.
So from the above discussion it has been summarized that rules and regulations plays
very much important role in coordinating and managing differ aspects in potential manner. by
analyzing competitors and their strategies organization can be able to demonstrate the positive
impact on the organisational competency and individual capabilities.
Critically analyze elements of Yield/ Revenue Management.
Revenue/ yield management is one of most important aspect for the organization that
contribute to millions to the bottom line by properly educating the people the way managing
business in most effective manner (Rumble, 2019). while organization rely on bottom line
organization continuously grow their business potentially. Hotel revenue management
concerned to become the own architect of their own fortune. The hotel room is perishable in

nature since the rooms are limited in nature. In that aspect consumer satisfaction and pricing is
one of most important aspect in getting potential outcomes. Respective factor is deliberately
related with the balancing demand and capabilities by forecasting price in potential manner so
that Travelodge can effectively maximize hotel resources.
Measuring yield: Yield refers to the earnings generated over the investment for a specified time
period. It represent the percentage rely on invested amount, current market value or face value of
security. Respective term is very much important in hospitality industry as consumer experiences
matters a lot in gaining potential outcomes (Rumble, 2019). Yield is important tool to measure
cash flow by getting the amount need to invest in aspect of security. In context of Travelodge, by
using respective tool organization can be able to measure inflow of cash in specified time zone
so that they can potentially focus on relevant factors. Yield based on various factors such as
stock of goods and services, on bonds and other aspects so that effective kinds of outcomes
should be achieved in organization.
Elements of revenue management: To remain competitive it is very much potential for an
organization to avail the revenue management effectively with revenue elements are as follows:
The right data: To reach at potential price range it is very significant to collect necessary data
and information. Mostly hotel chains still evaluate the competitors rates as it is only
benchmarking to determine best pricing (Raman and Grover, 2020). But it is very important
matter to think while determining the price and related aspects for the hotel chain. It is very
much significant to collect necessary data and information in respect of competitors buying
capabilities, competitors pricing and other aspects consider while setting best price for potential
consumers. In context of Travelodge they assisted by getting best pricing to drive occupancy to
increase revenue potentially.
Automated decisions: The important factor or determiner is automated decisions that helps in
setting pricing. It helps in evaluating the data for taking better decisions in order to remain
competitive in marketplace. While focusing on controlling inventory, revenue management
chiefly concerned to the way to allocate capacity in best possible manner. firstly for an
organization provide discount products to enhance sales volume. After that by lowering the price
of their products can be able to overcome from the weak kind of demand and able to gain market

share that ultimately enhance pricing. In context of Travelodge they able to demonstrate their
pricing by using various kinds of tools and techniques in order to remain competitive in market
place.
TSA (Revenue management software): To become the global leader in the hospitality industry
provides the solution that helps to no. of people in driving business performance in potential
manner across their portfolio at time of optimizing and developing their people. Respective tool
proved beneficial in driving business performance by using respective tool organization can be
able to set one of best price range and enhance their revenue potentially. In context of
Travelodge by using revenue management respective organization can be able to optimize in
human resource in best manner (Olya, 2019). They provide potential culture, strategy and
enhancing morale of employees so that they can give one of their best efforts in organisational
development in potential manner. By developing right kind of culture by using right skills and
motivation level together optimize human resource on basis of their level of performance
potentially.
So from the above discussion it has been evaluated that for an organization pricing of
products and services plays very much important role as it helps in taking effective kind of
pricing decision.
CONCLUSION
From the above report it has been concluded that for an organization it is very much
potential to provide one of their best services to their end users. It can be possible by tracking the
taste and preferences to compete with their fierce competitors. By providing effective kind of
training and development program organization can be able to gain the desirable outcomes from
them. It is the duty of front office manager to provide adequate knowledge and information to
their subordinates regarding their roles and responsibilities to utilize their manpower in effective
manner. for an organization it is potential to avail the legislation and regimes that demonstrate
about business activities in most potential manner. by using various laws organization can be
able to build distinctive image in market place. With the effective utilization of revenue or yield
management organization can be able to set one of best price and mange their level of inventory
in effective manner.

REFERENCES
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Reid, R.D. and Sanders, N.R., 2019. Operations management: an integrated approach. John
Wiley & Sons.
Rumble, G., 2019. The planning and management of distance education. Routledge.