Rooms Division Operation Management: Clientele Hotel Analysis Report

This report provides a comprehensive analysis of the rooms division operation management at Clientele Hotel. It begins with an introduction outlining the scope of the report, which encompasses accommodation and front office services, roles and responsibilities of staff, and legal and statutory requirements. The report further evaluates the services provided by the rooms division, emphasizing the importance of the front-of-house area and its planning and management aspects. Key operational issues affecting effective management, such as overbooking and financial issues, are discussed. The report also assesses the importance of property interior and design, the critical aspects of managing accommodation services, and key operational issues impacting performance. Finally, the report delves into revenue/yield management activities, sales techniques, and the use of forecasting and statistical data within the rooms division, concluding with a calculation of performance indicators.

ROOM DIVISION
OPERATION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P.1. Discuss accommodation and front office services for different organisations....................1
P 1.2 Analyse the role and responsibilities of a range of accommodation and reception service
staff..............................................................................................................................................2
P 1.3 Discuss legal and statutory requirements that apply too rooms division operations.........2
P 1.4 Evaluate services provided by the rooms' division in a range of hospitality businesses...3
TASK 2............................................................................................................................................3
P 2.1 Assess the importance of the front of house area to effective management......................3
P 2.2 Discuss the key aspects of planning and management of the front of house areas for
Clientele hotel.............................................................................................................................4
P 2.3 Critically discuss the key operational issues affecting the effective management and
business performance of the front office areas...........................................................................4
TASK 3............................................................................................................................................4
P 3.1 Assess the importance of property interior and design to effective management.............4
P 3.2 Discuss the critical aspect of planning and management of the accommodation services
function for a given hospitality operation...................................................................................5
P 3.3 Analyse the key operational issues towards effective management and business
performance of the accommodation services function for a given operation ............................5
TASK 4............................................................................................................................................6
P 4.1 Perform revenue/yield management activities to maximise occupancy and rooms
revenue........................................................................................................................................6
P 4.2 Discuss the sales techniques that rooms division staff can use to promote increase
revenue........................................................................................................................................6
P 4.3 Discuss the purpose and use of forecasting and statistical data within the rooms division
.....................................................................................................................................................6
P 4.4 Calculate rooms division performance indicators to measure the success of
accommodate sales......................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
In this documentation, this assignment describe about Clientele hotel's accommodation
and front office professionals' role and responsibilities in effective manner. Apart from it, the top
management of the hotel make sure that they have proper interior designing in the hotel so that
their customers of the company will more attract to the hotel product and services which will
increase the sales of the business effectively. Manager of the business analyse the operational
issues of the company and use effective techniques to remove them.
TASK 1
P.1. Discuss accommodation and front office services for different organisations
In case of Clientele hotel, they have some major aspect of accommodate services
provision in the organisation effectively in order to proper provision of hospitality services in the
hotel efficiently. The hotel formulate environment at the workplace by which their client can feel
better at the workplace by using luxurious services of the hotel. In accommodate category of
services of the hotel covers housekeeping and engineering services at the workplace by which
each section of their hotel can be operated effectively within the business environment
(Cozzolino, 2012). Various front and accommodation services are providing by the company in
effective form. In terms of front office staff services of Clientele hotel, they furnish bell services,
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mail and information services, cashier services, night auditor services etc. these all kinds of
accommodate and front office services is furnishing by the staff in properly in the hotel at
affordable prices.
P 1.2 Analyse the role and responsibilities of a range of accommodation and reception service
staff
Variety of key services is furnishing by room attendant and front office receptionist in
Clientele hotel:
The role and responsibilities of room attendant:
The room attendant of Clientele hotel have major responsibilities to perform batter in
daily cleaning and services of the guest rooms and baths rooms clearly. They have supervision of
housekeeping services in the company (Fahimnia, Sarkis and Davarzani, 2015). They furnish
their services towards their guests and make ensure that they must be honestly, pleasure, friendly
and clear addressable to each issues in the hotel.
 They need to clean all room effectively in the hotel.
 They need to check out all beds and doors of each room are well maintained.
 Making sure about security of each guests and privacy of the guests as well.
The role and responsibilities of front office professional:
 Manage the effective satisfaction level of their guests in the hotel properly.
 They need to manage the all data of the hotel in effectively manner and provide the
proper information about to availability of rooms in the hotel.
 They make sure that, front areas of the hotel must be attractive.
 Front office professionals need to have proper welcoming of each guest in their hotel in
proper way.
P 1.3 Discuss legal and statutory requirements that apply too rooms division operations
Health and safety act 1974: According to health and safety act, Clientele hotel need to
provide healthy environment in the hotel effectively in order to feel each people heath and
energetic at the workplace (Daellenbach, McNickle and Dye, 2012). The hotel manager require
making sure that, their provisional all services must be in healthy form and their food products
also must be hygienic so their each customer can effectively use of them in the hotel.
Data protection Act 1998: According to this act, they need to furnish effective services
towards properly management of data in Clientele hotel and also ensure that each guests provate
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data does not lick with permission of guests in the hotel. The manager of the hotel need to make
sure that, they have proper information about each guests and that must be managed
appropriately.
P 1.4 Evaluate services provided by the rooms' division in a range of hospitality businesses
Rooms division department Clientele hotel need to make sure that, all rooms are currently
well occupied in the business effectively and have responsibilities to properly manage them in
the business environment efficiently. RDO department of the business need to make sure that, all
rooms are well maintained in the hotels and also ensure that, their hotel restaurant group also in
the form of cleanness effectively (Laudon and Laudon, 2016). They take care of all luggage of
guests which must be safely transferred to their rooms in the hotel. RDO department Clientele
hotel arrange proper restaurant services to them in effective manner and also have
responsibilities to manage proper food availability in the restaurant effectively.
TASK 2
P 2.1 Assess the importance of the front of house area to effective management
Importance of ambiance: The hotel must be constructed in well architect designed which
make them more attractive to guests in order to utilisation of the services of the business in more
effective manner. Ambiance of Clientele hotel play vital role in order to proper customer
satisfaction in the business in more effective manner. The healthy and positive environment of
the hotel increase sales efficiency of the organisation and also furnish healthy climate to guests
effectively.
Guest relations: Clientele hotel manager must sure that, each customer of the hotel, who
has been used the services of the hotel, must sure that, they have positive and effective
relationship with their each loyal customer (Rondeau, Brown and Lapides, 2012). The front
house areas of the hotel ensure that, their front office professionals are creating effectively
relationship with their guests in proper manner. So the guest relationship could be maintained
properly and which make positive impact on sales of the business.
P 2.2 Discuss the key aspects of planning and management of the front of house areas for
Clientele hotel
Discuss planning: The front areas professionals of Clientele hotel need to make proper
planning of the front areas managing and make it attractive to the customers so that each of their
customer will attract to the organisation effectively. They need to make proper planning of it.
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Organising: According to discussion of plan, they need to organise proper
implementation of plan on the front areas of the hotel in order to effectively manage it within
Clientele hotel. Front areas of the hotel is also the first impression of the hotel towards the
customers (Stanley, 2013).
Coordinating: According to their plan, the line manager of front areas of the hotel need
to coordinate the effective services of the business in their areas in effective form so that all
planning must be coordinating according to the planning in the hotel.
Staffing, leading and controlling: In Clientele hotel, its front areas manager need to
make sure that, it's all staffing should be in proper form and they are leading in the front areas by
their manager efficiently so that each of their front areas services could be controlled by the
business manager effectively.
P 2.3 Critically discuss the key operational issues affecting the effective management and
business performance of the front office areas
Overbooking: Many times in some specific sears, Clientele hotel faces overbooking of
rooms in the hotel and most of the time, its customers give negative feedback on overbooking of
rooms. This is one of the biggest issues which is facing by front areas of the business in several
times. It generates negative impact on the sales of the organisational services.
Accounting and financial issues: Various times. The hotel has been facing lack of
finance availability in the business so that its all department of get affected by the
mismanagement and lack of availability of capital for the business. Improper accounting of the
business also generate issues of the hotel (Drucker, 2012). Which makes negative impact in the
performance and operation management of the business as well.
TASK 3
P 3.1 Assess the importance of property interior and design to effective management
Objectives of the interior design: Interior design is one of the appropriate tools for
Clientele hotel in order to make it attractive property for their customer, which make positive
impact on the customer perception towards the business effectively. The main objectives is to
make impressive impact on their customers.
Interior design of the hotel must be in effective and attractive form. In case of Clientele
hotel, their infrastructure of the hotel and interior designing ought to be designed according to
modern areas and well colour painted on the wells, well furnished all area and attractive furniture
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to be used in the rooms and restaurant etc. they require utilising modern approach to
modification of their interior so that their customer will prefer to use of their services in the
industry effectively.
P 3.2 Discuss the critical aspect of planning and management of the accommodation services
function for a given hospitality operation
Guest supplies: Guest supply in the organisation must be in effective form so that each of
their guests will feel better after using services of Clientele hotel effectively. They hotel manager
need to ensure the have proper resources according to hotel industry and also supply facilities by
which they can furnish more proper guest services in the hotel (Rejda, 2011).
Controlling and updating room status: RDO department of Clientele hotel require to
make sure that, their executives are delivering effective room controlling services in the hotel so
that each guests can get appropriate room according to their demand. They need to update the
hotel rooms regularly.
P 3.3 Analyse the key operational issues towards effective management and business
performance of the accommodation services function for a given operation
HRM issues: Clientele hotel business faces HRM issues at the workplace many times,
because they do not have proper labour in critical time of the business when the company have
large number of customers in specific seasons of the country.
Housekeeping and Quality line control: Housekeeper issues of the business also make
negative impact on the business performance effectively (Mills and Broughton, 2016). Lack and
waste services of housekeeping decrease the satisfaction level of the customers in the hotel.
Moreover, the manager of the hotel assure that they have product and services which is in quality
line and maintain the standard of quality of food products in restaurant as well.
TASK 4
P 4.1 Perform revenue/yield management activities to maximise occupancy and rooms revenue
Yield management: Yield management is the process by which Clientele hotel can assess
and forecasting about to the consumer behaviour in the company which can increase the amount
of profitability for the business in good manner.
The business manager need to make sure that, they have proper revenue management and
yield management techniques in order to management of revenue in the organisation effectively.
They can forecast in some specific season about sales of the business and according to them
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manager their business activities and room occupancy as well as at the workplace so that
profitability of the business can be managed sufficiently.
P 4.2 Discuss the sales techniques that rooms division staff can use to promote increase revenue
Strategic marketing techniques: in case of sale techniques of Clientele hotel, the hotel
manager need to utilise strategic marketing techniques at the workplace so that their offering of
new luxurious and existing product and services could be promoted effectively within the
business efficiently (Meredith and Mantel Jr, 2011). They need to offer attractive vouchers and
discount rate on some of its foods products and rooms services at the workplace. So its new
customer will attract to the business and increase the sales of the organisation effectively.
P 4.3 Discuss the purpose and use of forecasting and statistical data within the rooms division
In case of Clientele hotel, their manager must forecasting about to the future sales of the
business effectively so that they can focus on the targets which they have been set up in the
forecasting approach of the business effectively. Leading manager of the company can set up the
forecasting of sales of hotel services in specific time period and make marketing efforts in order
to sustain in the market more effectively.
P 4.4 Calculate rooms division performance indicators to measure the success of accommodate
sales
Revenue per available room: This is most appropriate method for Clientele hotel in order
to compute of performance and also compute appropriate revenue from per available room in the
business effectively. This could be used to know about to daily room revenue generation by
available rooms in the business effectively.
CONCLUSION
From the above analysis, it is concluded that Clientele hotel must furnish effectively
accommodation and front office services in the business in order to increase the sales and
satisfaction level of their customer's in efficient manner. Moreover, it is also concluded that they
need to effective mange all activities of the hotel in terms of make improvement in the
performance of the organisation in the industry effectively.
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REFERENCES
Books and Journals
Meredith, J. R. and Mantel Jr, S. J., 2011. Project management: a managerial approach. John
Wiley & Sons.
Mills, J. and Broughton, V., 2016. Bliss Bibliographic Classification: Class T: Economics
Management of Economic Enterprises. Elsevier.
Rejda, G. E., 2011. Principles of risk management and insurance. Pearson Education India.
Drucker, P., 2012. Management challenges for the 21st century. Routledge.
Stanley, D., 2013. Can technology improve large class learning? The case of an upper-division
business core class. Journal of Education for Business. 88. 5. pp. 265-270.
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Rondeau, E. P., Brown, R. K. and Lapides, P. D., 2012. Facility management. John Wiley &
Sons.
Laudon, K. C. and Laudon, J. P., 2016. Management information system. Pearson Education
India.
Daellenbach, H., McNickle, D. and Dye, S., 2012. Management science: decision-making
through systems thinking. Palgrave Macmillan.
Fahimnia, B., Sarkis, J. and Davarzani, H., 2015. Green supply chain management: A review and
bibliometric analysis. International Journal of Production Economics. 162. pp. 101-114.
Cozzolino, A., 2012. Humanitarian logistics: cross-sector cooperation in disaster relief
management. Springer Science & Business Media.
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