Clientele Hotel: Rooms Division Operation Management Report Analysis

This report provides a comprehensive analysis of rooms division operation management, focusing on the Clientele Hotel in London. It explores the roles and responsibilities of front office staff, accommodation services, and the legal and statutory requirements governing these operations. The report delves into the importance of property design, planning, and accommodation management, highlighting key operational issues impacting business performance. It also covers revenue and yield management tactics, sales techniques, forecasting data, and performance computation within the rooms division. The report emphasizes the need for qualitative service delivery, effective communication, and adapting to market trends to achieve competitive advantages and customer satisfaction. Furthermore, it examines the importance of staff training, data protection, and health and safety regulations. The report concludes by summarizing the key findings and emphasizing the continuous development within the hospitality sector.

Rooms division operation
management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1. Accommodation and front office department in various firms.......................................1
1.2. Roles and responsibilities of receptionist and other staff members................................2
1.3. Legal and Statutory requirement which apply to room divisions and operations...........2
1.4. Services given by room division in better range of hospitality.......................................3
TASK 2............................................................................................................................................3
Covered in PPT.......................................................................................................................3
TASK 3............................................................................................................................................3
3.1. Importance of property design and interiors...................................................................3
3.2. Critical Aspect of planning and management of accommodation...................................4
3.3. Key operational issues that affects effective management and business performance...4
TASK 4............................................................................................................................................4
4.1. Perform revenue or yield management and high demand tactics....................................4
4.2. Sales technique and room division..................................................................................5
4.3. Objectives and use of forecasting data............................................................................5
4.4. Computation of rooms and division performance...........................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
In hospitality sector, it is required for company to provide qualitative services to clients
in an effective as well as efficient manner. This will aid them to maintain sustainability at
marketplace for maximum period of time (Bryant and et. al., 2014). In addition to this, they will
be able to obtain competitive advantages from rivals as well. Present assignment is based on
Clientele Hotel which is situated in London, United Kingdom. This project is going to describe
about role of front office and in addition to this, significance of two division. Therefore, they will
be able to attain coveted targets and goals with maximum effectiveness and appropriateness.
Qualitative services need to be provide by them to customers as this enables them to maintain
customer base for maximum period of time. They need to keep an appropriate environment as
this assists to gain attention of many persons towards them.
TASK 1
1.1. Accommodation and front office department in various firms
Management of Clientele Hotel is much effective; therefore, they are able to render
qualitative goods and services to customers properly (Davis and et. al., 2018). This is essential
for them to maintain environment of company appropriate; thus, people will acquire better
experience. Employees at front office need to be trained as well as talented because they have
communicate with clients properly. Therefore, it is required for them to possess an effective
communication abilities as they need to interact with others familiarly.
 Fundamental target of front office individuals of Clientele Hotel is to deliver or provide
best quality of services to customers.
 This is must for housekeepers to clean each room appropriately; therefore, they will able
to provide best services to customers. This will aid them to maintain customer base in an
effective manner (Dobrzykowski and et. al., 2014).
 It is required for manager of an enterprise to keep up overall records regarding consumers
as this helps them to maintain long term relationship with them.
Front office:
Clientele Hotel's reception has to more effective; therefore, they will cater best services to
consumers. They need to cater overall data and information regarding rooms and their prices to
individuals. In addition to this, they need to give every details to guest about their products and
services which are offering by them (Greene and et. al., 2014).
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Accommodation:
Administrative division of company needs to be much effective. It has been determined
that there are almost thousand rooms in hotel and it is required for housekeeper to clean each
room. This will help to gain attention of numerous people towards them and they will improve
their profits as well (Huang, Ho and Chiu, 2014).
1.2. Roles and responsibilities of receptionist and other staff members
This has been analysed that there are many staff members in front office and they are
having their own responsibilities as well as duties which need to be accomplished by them.
These are mentioned as beneath:
Reservation superiors: They have to manager entire activities in an effective way. Task
will be provide to them which need to be complete by them on regular basis properly and
significantly (Ivanov, 2014).
Receptionist: People basically obtain requisite data and information from them which is
associated with hotel. They need to give info to them regarding price, room availability and
many more. Their communication abilities need to be effective; therefore, they will give share
data with them proficiently.
Housekeeping staff: It is must for them to clean each room effectually as this will
provide maximum satisfaction to customers. In this manner, they will remain loyal for affiliation
for maximum time duration (Izumi and et. al., 2015).
1.3. Legal and Statutory requirement which apply to room divisions and operations
Numerous laws and legislations are formulated by regulatory body; therefore, they will
be able to secure rights of employer and employees. Some acts are stated as beneath:
Data protection act, 1998: It is must for manager of an organisation to protect data and
information of clients and employees from any misuse. If any misconduct is done then, an strict
action needs to be taken by regulatory body (Khanna, 2015) (Kotas, 2014). Hence, to secure it an
act is developed by government which need to be implement at workplace.
Health and safety act, 1974: Company has to provide an appropriate working
environment to staff members; thus, they will be able to complete their work effectively.
Employer will cater training to subordinates as this aids to protect staff from any misshapen.
Fire regulations: It is required for company to adopt an appropriate technologies. They
will call fire brigade at time of fire related disaster (Langabeer and Helton, 2015).
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1.4. Services given by room division in better range of hospitality
Clientele Hotel needs to provide many rooms in which they are offering variant services.
It is main task of reception to render proper data to customers regarding services. They are
providing complimentary breakfast, lunch and dinner to clients as this helps them to maintain an
effective position at marketplace. In addition to this, they will gain attention of numerous persons
towards them (Roper and Payant, 2014).
Blue train:
This train is much popular in entire world and also known as moving five star hotel. They
render qualitative services to clients, which will comprise healthy surrounding, quality food and
many others.
Restaurant with rooms:
In recent time, it is required for an organisation to implement innovative ideas into
workplace. There is lots of competition at marketplace in hospitality industry. Many affiliations
are offering qualitative services to people in an effective manner. This aids firm to improve
profits as well as production (Saadouli and et. al., 2015). Along with, they will easily take
benefits from rivals at marketplace.
TASK 2
Covered in PPT
TASK 3
3.1. Importance of property design and interiors
It is must for manager of Clientele Hotel to analyse market trend; therefore, they will be
able to modify products and services accordingly (Bryant and et. al., 2014). In addition to this,
they have to make interior of firm more effective which help them to acquire attention of
numerous individuals towards them. As a result, they will build brand image in a proficient
manner.
If clients get qualitative services from organisation then, they will accomplish their wants
effectively and in addition will be more satisfied. Superior of hotel will obtain suggestions from
workers which help them to maintain an effective interaction with customers. Thus, they will
provide services to clients as per their taste as well as preferences (Davis and et. al., 2018).
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3.2. Critical Aspect of planning and management of accommodation
Accommodation need to be provided by company to their customers in an appropriate
way. Customers are end user of any product and services and if services of company is effective
then only they will recommend about this hotel to their friends as well as families
(Dobrzykowski and et. al., 2014). This will be done if administrations are providing by affiliation
to customers as per their needs and wants. Therefore, firm has to alter their services to modify
their items and services as per requirements of consumers (Operating room pooling and parallel
surgery processing under uncertainty, 2017).
By altering services, Clientele Hotel will easily maintain sustainability at marketplace for
maximum time duration. In addition to this, it is must for an enterprise to utilize some techniques
as well as methodologies to upgrade their rooms. In this manner, they will easily maintain their
brand image and market share in an effective and efficient manner (Greene and et. al., 2014).
3.3. Key operational issues that affects effective management and business performance
There are various problems which are confronting by management of human resource of
Clientele Hotel. Employees are having an appropriate skills as well as abilities; therefore, they
will easily eliminate problems which are facing by clients. Manager needs to provide training
sessions to staff members; thus, they will complete their work with maximum effectiveness and
appropriateness. Along with, coveted targets will be attained by them within limited period of
time. As a result, profits or market share will easily get enhanced. They will easily compete with
rivals at marketplace effectually (Huang, Ho and Chiu, 2014).
TASK 4
4.1. Perform revenue or yield management and high demand tactics
Yield management: It is required for company to use pricing strategies; thus, they will
gain attention of numerous individuals towards them. It is must to analyse behaviour of clients as
this enables them to enhance profits of enterprise.
High demand tactics: It has been found that if the request gets rises costs of items
likewise gets increments (Ivanov, 2014). Hence, it is must for administration of Clientele Hotel
to find every one of the patterns and customers require then influence adjustments in their
administrations keeping in mind the end goal to enhance offers of the lodging.
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4.2. Sales technique and room division
It is must for Clientele Hotel to find the territories through which they can enhance offer
of administrations that they are putting forth to visitors all the time. Some of components like
offering of rooms, plots that are identified with purchasers faithfulness and advancement of
additional advantages which is being given the administrations that they are putting forth like
breakfast, lunch, clothing and supper ought to be appropriately considered so as to upgrade or
increment notoriety (Izumi and et. al., 2015).
4.3. Objectives and use of forecasting data
Motivation behind determining: Clients gets changes all the time in this manner, it is
crucial for Clientele Hotel to ceaselessly attempt endeavours with a specific end goal to
comprehend human needs and needs at current commercial center. With the assistance of this,
they can meet their coveted objectives all the time and increase numerous kind of upper hands.
Kinds of data and its impact: There are different kind of data that can be gathered by
administration of Clientele Hotel. Clients data ought to can be kept on online devices like
distributed storage and this can be utilized at whatever point it is required (Khanna, 2015).
4.4. Computation of rooms and division performance
Execution of lodging can be computed different numerical terms and these are given
underneath:
Room Occupancy Percentage: This can be figured as division of aggregate number of
rooms which has been taken by buyers by whole rooms that are accessible at a similar minute
(Kotas, 2014).
Normal Room Rate (ADR): Clientele Hotel can figure as produced income is being
partitioned from sold room numbers.
CONCLUSION
According to previously mentioned report, it can be condensed that friendliness part
develop ceaselessly. In this number of individuals needs to work their business with the reason
for accomplishing higher accomplishment at commercial center. Alongside this, by serving
quality administrations to its clients organization effectively accomplish set objectives and
destinations in fitting time period. Besides, number of instruments and methods are likewise
utilize inn to upgrade their execution level commercial center. By this organization effortlessly
catch bigger piece of the overall industry from its opponents.
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REFERENCES
Books and journals
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Davis, B. and et. al., 2018. Food and beverage management. Routledge.
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management research in healthcare (1982–2011). International Journal of Production
Economics. 147. pp.514-530.
Greene, W. S. and et. al., 2014. Method and system for realizing a rendezvous service in a
management operations center implemented in a global ecosystem of interrelated
services. U.S. Patent 8,856,087.
Huang, C. W., Ho, F. N. and Chiu, Y. H., 2014. Measurement of tourist hotels׳ productive
efficiency, occupancy, and catering service effectiveness using a modified two-stage
DEA model in Taiwan. Omega. 48. pp.49-59.
Ivanov, S., 2014. Hotel revenue management: From theory to practice. Zangador.
Izumi, S. and et. al., 2015. Room-temperature continuous-wave operation of GaN-based vertical-
cavity surface-emitting lasers fabricated using epitaxial lateral overgrowth. Applied
Physics Express. 8(6). p.062702.
Khanna, R. B., 2015. Production and operations management. PHI Learning Pvt. Ltd..
Kotas, R., 2014. Management accounting for hotels and restaurants. Routledge.
Langabeer, J. R. and Helton, J. R., 2015. Health care operations management. Jones & Bartlett
Publishers.
Roper, K. O. and Payant, R. P., 2014. The facility management handbook. AMACOM Div
American Mgmt Assn.
Saadouli, H. and et. al., 2015. A stochastic optimization and simulation approach for scheduling
operating rooms and recovery beds in an orthopedic surgery department. Computers &
Industrial Engineering. 80. pp.72-79.
Online
Operating room pooling and parallel surgery processing under uncertainty. 2017. [Online].
Available through:<https://pubsonline.informs.org/doi/abs/10.1287/ijoc.1100.0396>.
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