RDOM: Analysis of The Beaumont Grand Hotel Services and Management

This report examines the Rooms Division Operations Management (RDOM) at The Beaumont Grand Hotel, focusing on the importance of property interiors and design in attracting customers. It details the critical aspects of planning and managing accommodation services, emphasizing adherence to international quality standards and suggesting improvements. The report also addresses operational issues, such as marketing and promotional deficiencies, market growth challenges, and the need for technological advancements. The conclusion highlights the significance of effective management strategies to enhance customer satisfaction, gain a competitive advantage, and improve the overall performance of the hotel. The report provides recommendations for improving the hotel's services and performance, supported by references to relevant research.

TASK 3
Rooms Division
Operations
Management
(RDOM)

INTRODUCTION
 Room division operation management (RDOM) is one
of the main area of a reputed star hotel where these
services states the overall structure of the enterprise.
 This is a service which organizes effectively room
divisions and operations management to deliver
enhanced services to guests.
 In this report services offered by The Beaumont Grand
luxury hotel in UK and impact of its contemporary
management is discussed.

3.1 Importance of property interiors and
design to effective management
 Interior design and maintenance of interiors of The Beaumont
Hotel ensures customer's interest to stay in the hotel.
 Effective planning on these factors may help the firm
accomplish satisfaction from the customers.

Contd...
Hotels render additional focus on design and interior with the aim of attracting
more potential customers which will give value to the business.
 The Beaumont Hotel with its elegant and classic design which is located
for shopping, art, culture captures luxurious spirit with a praised personal
style of service.

3.2 Critical aspects of planning and
management of the accommodation service
function
 Accommodation services in hospitality operations should be planned and
managed in an effective way by maintaining the statutory requirements for
keeping the standards of hotel.
 Every plan of activities and functions must be according to the
international quality standards of hospitality industry.
 Certain suggestions for the refurbishment of some areas in The Beaumont
Hotel for overall development and improvement are as follows:
 Regulations on building
 Customer regulations
 Developing Data
 Technology use

3.3 Operational issues affecting the effective
management and business performance of
the accommodation services
 The Beaumont Hotel faces the operational issue of marketing and
promotional activities in its business environment.
 They are affected by sales deficiency due to lack in promotions and
marketing strategy.
 Their promotion activities through online and social media are weak
making the customers unaware about the services offered by The
Beaumont Hotel.

Contd...
 This needs to be checked as marketing and sales are the main
factors of a business which has a major role in increasing revenues
of the hotel and generating profits.
 Another area it lacks is market growth due to the increased
competencies where the rivals are technologically advanced and
holds a better position in the economy.
 The physical conditions of The Beaumont Hotel Needs a little more
planning of resources, value to property and technological
advancements in huge amounts.

CONCLUSION
 From this report on Rooms division Operations
management it can be concluded that these services
have a significant role in hospitality industry.
 Appropriate management strategies needs to
implemented by The Beaumont Hotel to evaluate its
performance and provide better improved services to
customers.
 These strategies helps in gaining customer
satisfaction and competitive advantage in the
economy.

REFERENCES
Anderson, C.K. and Xie, X., 2010. Improving hospitality industry sales:
Twenty-five years of revenue management. Cornell Hospitality Quarterly,
51(1), pp.53-67.
Assaf, A., Barros, C.P. and Josiassen, A., 2010. Hotel efficiency: A
bootstrapped metafrontier approach. International Journal of Hospitality
Management, 29(3), pp.468-475.
Assaf, A.G. and Agbola, F.W., 2011. Modelling the performance of Australian
hotels: a DEA double bootstrap approach. Tourism Economics, 17(1),
pp.73-89.
Batun, S., Denton, B.T., Huschka, T.R. and Schaefer, A.J., 2011. Operating
room pooling and parallel surgery processing under uncertainty. INFORMS
journal on Computing, 23(2), pp.220-237.