Clientele Hotel: Rooms Division Operations Management Report Analysis

This report provides a detailed analysis of the rooms division operations management at Clientele Hotel. It begins with an introduction to the hospitality sector, emphasizing the importance of customer satisfaction and the role of the front office. The report then delves into specific aspects of accommodation and front office management, including roles, responsibilities, and legal requirements such as the Data Protection Act 1998 and Health and Safety Act 1974. The report evaluates services, explores the importance of the front house arena, and discusses key aspects of planning and management, including planning, organizing, coordinating, leading, and controlling. It also addresses operational issues, the importance of property design and interiors, and critical aspects of planning and managing accommodation, including human resources and quality control. Finally, the report covers revenue or yield management, high-demand tactics, and sales techniques within the room division.

Rooms Division Operations
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1. Accommodation and Front office with different organisation.............................................1
1.2. Some roles and responsibilities of accommodation and reception of hotel.........................2
1.3. Legal and Statutory requirement which apply to room division..........................................2
1.4. Evaluation of services provided by room division in hospitality sector..............................3
TASK 2............................................................................................................................................3
2.1. Importance of Front House arena.........................................................................................3
2.2. Key aspects of planning and management of front house....................................................3
2.3. Key operational issues..........................................................................................................4
TASK 3............................................................................................................................................4
3.1. Importance of property design and interiors........................................................................4
3.2. Critical Aspect of planning and management of accommodation.......................................4
3.3. Key operational issues that affects effective management and business performance........5
TASK 4............................................................................................................................................5
4.1. Perform revenue or yield management and high demand tactics........................................5
4.2. Sales technique and room division.......................................................................................5
4.3. Objectives and use of forecasting data.................................................................................6
4.4. Computation of rooms and division performance................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Hospitality is said to be a relationship that both guest and host shares with each other. In
modern world, satisfying a customer has become an essential part for every single organisation
whether that firm belongs to an IT or service sector (Langabeer and Helton, 2015). Along with
this, it has been analysed that most of corporations keeps a talented and trained person on their
front or enquiry desk as most of clients do makes judgements by first look only. Away from this,
every subsection of company should not have any sort of communication gap so that they can hit
their targets in shorter period of time. Clientele Hotel has been taken under this report.
Expansion of its rooms and operations will be the main aim of this assignment.
TASK 1
1.1. Accommodation and Front office with different organisation
Accommodation plays a vital role in hospitality sector in succeeding in all the desired
goals and objectives. Housekeepers of Clientele Hotel have to take proper training in order to
better serve tourists and clients who are visiting them.
 Hygiene and better quality room service can help employees in keeping good relationship
with their clients.
 Communication in between staff members at every single subsection may help them in
achieving their own targets in much more effective ways.
 Resolving all the health and safety issues that clients do have while utilising their services
(Ivanov, 2014).
Front office:
Reception is said to be the place from where a client or consumer can take the entire
information related to hotel and a receptionist is the person who addresses them all about the
hotel in detailed manner and answers all the queries or questions that they may have. This
subsection of hotel interacts with their guests and takes orders from them for serving them well.
Accommodation:
In hospitality sector, hotels provide accommodation is being given to the people who are
visiting to a whole new place or to person who have come for some business purpose. Along
with this, Clientele Hotel needs to take review from their clients so that better initiatives can be
taken in order to gain more profit.
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1.2. Some roles and responsibilities of accommodation and reception of hotel
When it comes to make profit or generate revenue, it is necessary for Clientele Hotel to
keep their accommodations and staff members much effective in nature. Few of them are given
below:
Reservation Superiors: In order to enhance productivity and profitability of Clientele
Hotel, it is much important for them to have highly qualified supervisors as they are the one who
takes initiatives in order to grab attention of people from outside world and they also distributes
tasks and jobs among their subordinates so that better results can be gained.
Receptionist: An individual who directly interacts with consumers who visits the hotel.
He/she is the person who clearly gives and overview of hotel when client visit for the first time.
Away from this, it is important for them to keep on making alterations by taking feedbacks at
both check-in and check-out time (Khanna, 2015).
Housekeeping Staff: A guest or client likes to have proper and healthy accommodation
when he/she visits to the hotel. Thus, it is important for housekeeping members to resolve issues
of customers because failure into this may do not help in keeping up the interest of clients in a
regular manner.
1.3. Legal and Statutory requirement which apply to room division
Some legislations and statutory are given below:
Data protection Act 1998: Clientele Hotel has to keep the entire information that is
related to their clients so that it won't get misused. It has been located that some of the problems
are being faced by clients in previous years where a staff member was troubling a woman who
visited the hotel. Government has made this rule in order to punish those who misuse the data.
Health and safety act, 1974: This type of act was made by government in order to
resolve all the issues that can be faced by employees while working at workplace (Bryant and et.
al., 2014).
Fire regulations: Fire extinguishers should be their in every single place where there
might be a risk of catching fire.
Thus, Clientele Hotel should follow all the rules and regulations that have been made by
government of UK so that they can keep both staff members and clients safe.
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1.4. Evaluation of services provided by room division in hospitality sector
For satisfying consumers on a regular basis, it is essential for management of Clientele
Hotel to keep highly skilled room division so that they can better serve them. Along with this,
hitting their targets may help Hotel in improving belief of clients for them.
Blue train a moving hotel:
It is one of a kind train that is famous in all over world for its services. Meals are being
prepared by highly trained chef which helps in uplifting the interest of passengers.
Restaurant with rooms:
In modern era, it has been located that they are ample number of innovations are being
used by restaurants in order to grab attention of consumers in huge number.
TASK 2
2.1. Importance of Front House arena
Front office department plays a vital role in a hotel. They are the one who directly
interacts and deals with customers, clients, outsiders and so on (Kotas, 2014). Attractive
interpersonal skills should be there in an employee so that they can better serve people who are
visiting hotel. Some of functions in this context are given beneath: Importance of ambience- For better sustainability, it is essential for Clientele Hotel to
keep environment healthy or protective ambience. With the help of this, attention can be
gained of many consumers. Guest relations- Front House department of Clientele Hotel should keep on
communicating or interacting with guests and this has to be done in shorter period of
time. Familiar behaviour of receptionists may help Hotel in different ways.
 Security services- Clientele Hotel, should keep on locating tools and techniques through
which they can build up the security level of both guests and of employees as well (Davis
and et. al., 2018).
2.2. Key aspects of planning and management of front house
Planning should be done by management in order to achieve goals and objectives that
they are willing to hit. Key aspects of Front House management are given beneath:
 Planning: Clientele Hotel, in order to make alterations first they need to make an
effective plan so that benefits can be gained right on time.
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 Organising: Giving task to an individual depending on their capabilities may help them
in understanding the situations and will finish the task right on time.
 Coordinating: Management should keep on bringing employees together so that they
can achieve goals in effective manner.
 Leading: Clientele Hotel's front house supervisor should have proper knowledge the
industry and lead its subordinates so that they become more effective.
 Controlling: Another factor which needs to be done by management of Clientele Hotel
on a regular basis so that better position can be gained at marketplace.
2.3. Key operational issues
As per Greene and et. al., (2014), effective operational management of Clientele Hotel
may bring so many changes in quality of services that they are providing or delivering to guests.
It has been located that marketplace is dynamic in nature thus, it is mandatory for them to keep
on making alterations on a regular basis so that benefits can be gained for a longer period of
time. Providing services to consumers or clients as per their needs and wants can help in various
ways like improvement of reputation, increase in profitability and so on. But, there are some
barriers as well which needs to be considered and take initiatives while making a plan.
TASK 3
3.1. Importance of property design and interiors
Rapidly hitting targets is the main aim of every single firm and with the help of this better
reputation can be gained at marketplace. When it comes to design or interiors of a hotel it is
essential for them to make them with much innovations so that they can grab attention of people
in ample numbers.
In United Kingdom, most of people are trying to open their business in hospitality sector
only as it have good profit margins. Along with this, it is mandatory for management of Clientele
Hotel to keep on making alterations in their interiors where they can take help from interior
designers.
3.2. Critical Aspect of planning and management of accommodation
As per Huang, Ho and Chiu, (2014), proper planning and managing accommodations
which they provide to consumers is vital in nature. Healthy and attractive environment can pull
clients or guests again to visit the same hotel. Thus, evaluating market and others hotels
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strategies are much necessary while making decisions. Continuous improvement in
accommodations may help firm in hitting targets in more effective and efficient way. Along with
this, amenities are said to be unique in nature while delivering services.
3.3. Key operational issues that affects effective management and business performance
Human resources department of hotels should be effective in nature. As they are the one
who recruit candidates when it is needed like expansion of business or filling a vacant seat.
Clientele Hotel can face many issues like less effective housekeepers, customers perceptions and
so on. Problems can also be faced by Clientele Hotel that are related to quality linen control and
it plays a crucial role. Management should be effective so that they can resolve those issues as it
may lead to create losses for them.
TASK 4
4.1. Perform revenue or yield management and high demand tactics
Yield management: Implementation of different tactics and strategies that can be used
by management of Clientele Hotel in order to enhance their both productivity and profitability
can be known as yield administration. Along with this, it also helps in managing all the prices of
services that they are offering to clients or guests. Away from this, plans can be made by
management in order to grab attention of huge number of consumers so that they can improve
both productivity and profitability (Roper and Payant, 2014).
High demand tactics: This type of technique is being used by hotels. In order to hit
targets in much more effective ways it is essential to pull up demand of services among clients.
Along with this, it has been located that when demand rises, sales automatically gets increases.
4.2. Sales technique and room division
There are various sales techniques that can be used by Clientele Hotel in order to enhance
it. “discuss with selling rooms”, is one of the best tool or technique that can be used by hotels in
order to tell the consumers or guests that if rooms are available or not. Along with this, they can
also assist their clients of their prices. Schemes are there that can be used by management of
Clientele Hotel in order to keep up the interest of consumers in their products and services.
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4.3. Objectives and use of forecasting data
Purpose of forecasting: This element is based on futuristic appliances that are related to
humans perceptions. It helps in making decisions that are related to manufacturing products or
making alterations in services.
Types of information and its effect: It is important for firm to evaluate customers taste
and preferences towards its services. By this company forecast their production process is order
to produce quality services. Financial reports also plays vital role in this context (Izumi and et.
al., 2015).
4.4. Computation of rooms and division performance
It is necessary for staff members to maintain their working performance in an effective
way so that company will maintain their profit graph effectually. For this, some standard will be
set by superior as it enables to keep up quality of rooms.
Occupancy percentage: 250 rooms are there in Clientele Hotel and almost 198 are
booked. Occupancy percentage can be calculated as (198/250)*100 where it has been summarsed
the percentage will be 79.2.
Double occupancy percentage: This is being calculated as division of the total number
of guest and various number of rooms and having doubled occupied rooms (Operating room
pooling and parallel surgery processing under uncertainity, 2017).
CONCLUSION
From above report it has been concluded that, hospitality section in United Kingdom is
growing greatly and most of people are trying to build their business under this sector. Goals and
objectives can get attain hotels are serving to quality services to consumers on a regular basis.
There are so many tools and techniques that can be used by management of hotel in order to
improvise overall performance level.
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REFERENCES
Books and journals
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of thoracic surgery. 98(1). pp.232-237.
Davis, B. and et. al., 2018. Food and beverage management. Routledge.
Dobrzykowski, D. and et. al., 2014. A structured analysis of operations and supply chain
management research in healthcare (1982–2011). International Journal of Production
Economics. 147. pp.514-530.
Greene, W. S. and et. al., 2014. Method and system for realizing a rendezvous service in a
management operations center implemented in a global ecosystem of interrelated
services. U.S. Patent 8,856,087.
Huang, C. W., Ho, F. N. and Chiu, Y. H., 2014. Measurement of tourist hotels׳ productive
efficiency, occupancy, and catering service effectiveness using a modified two-stage
DEA model in Taiwan. Omega. 48. pp.49-59.
Ivanov, S., 2014. Hotel revenue management: From theory to practice. Zangador.
Izumi, S. and et. al., 2015. Room-temperature continuous-wave operation of GaN-based vertical-
cavity surface-emitting lasers fabricated using epitaxial lateral overgrowth. Applied
Physics Express. 8(6). p.062702.
Khanna, R. B., 2015. Production and operations management. PHI Learning Pvt. Ltd..
Kotas, R., 2014. Management accounting for hotels and restaurants. Routledge.
Langabeer, J. R. and Helton, J. R., 2015. Health care operations management. Jones & Bartlett
Publishers.
Roper, K. O. and Payant, R. P., 2014. The facility management handbook. AMACOM Div
American Mgmt Assn.
Saadouli, H. and et. al., 2015. A stochastic optimization and simulation approach for scheduling
operating rooms and recovery beds in an orthopedic surgery department. Computers & Industrial
Engineering. 80. pp.72-79.
Online
Operating room pooling and parallel surgery processing under uncertainity, 2017. [Online].
Available through:<https://pubsonline.informs.org/doi/abs/10.1287/ijoc.1100.0396>.
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