Rooms Division Operations Management: Planning, Issues & Hospitality

This report provides an overview of rooms division operations management, emphasizing the importance of the front of house area in ensuring effective hospitality operations. It discusses key aspects of planning and management, including setting organizational goals, resource procurement, structuring activities, and coordinating departmental efforts. The report also identifies and analyzes operational issues that can affect the quality of customer service, such as financial constraints impacting cleanliness and customer record management. It highlights the importance of ambience and guest relations in the front office area and the roles and responsibilities of staff in providing accommodation and reception services. References to relevant research articles are included to support the analysis.

Rooms Division Operations
Management

Table Of Content
 Introduction
 Importance of the front of house area to effective
management.
 Aspects of planning and management
 Key operational issues affecting the effective management
 References

Introduction
Room division is the crucial tool which related to an efficient
operation of the hospitality functions. This simply obligation
of a manager of hotel to adequately deploy their assistances
and tools related optimisation of the occupancy and room
revenues.

Importance of the front of house area
Front house area has a very important role in effective
management as it is the first point of contact for
guests on arrival and the last place visitors see after
their stay at the hotel.

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IMPORTANCE OF AMBIENCE: Ambience plays an
important role in the front house area of a hotel, an front
house area should have positive pleasant environment
which helps in creation of good ambience. A good
ambience attracts new customers.

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GUEST RELATIONS: Front office staff should maintain
good guest relations , staff should attend guests
courteously and should deal promptly with their question
and queries, have detailed information about the
premises, and the surrounding local places where the
hotel is situated.

Key aspects of planning and management
PLANNING: Planning is a management function of setting
organisational goals and objectives that the management
wants to achieve in the future and procurement of
resources that are required to achieve those objectives.
Planning involves development of plans such as business
plans and marketing plans.

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Planning always has a purpose.
ORGANISING: Organising is the function of structuring
activities for the orderly use of resources within the
management system of organisation.

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Organising deals with managing relationship between people,
work and resources to achieve common objectives.
STAFFING: Staffing is the management function of planning
workforce that is required to undertake the planned
objectives. Staffing involves selection, appraisal and
development of personnel to fill the roles required by the
organisation.

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CO-ORDINATING: This management function involves
coordinating works of different departments and
employees so that they work together properly and
harmoniously for the achieving the common
organisational objective.

Operational issues affecting the effective
management
There are many operational issues which affects the
effective management and business performance of the
front office area in hotels such as clientele. Such issues
cause adverse impact on the the quality of customer
service.

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Some of these issues are discussed as below:
ACCOUNTING/FINANCIAL: Lack of finance can hinder
the various activities which affects the effective
management in the front office area which leads to
improper services to the guests.