Analysis of Rooms Division Operations Management at Clientele Hotel

This report delves into the intricacies of rooms division operations management, using the Clientele Hotel as a case study. It examines crucial aspects like accommodation concepts, front office services, and the roles and responsibilities of hotel staff. The report analyzes critical legal and statutory requirements, including health and safety regulations and data protection. It explores the importance of property interior design and its impact on guest satisfaction. Furthermore, the report evaluates planning and management strategies, focusing on issues associated with hotel operations, such as HR and housekeeping challenges. The report also covers income and yield management techniques, sales strategies, and the use of statistical data to enhance revenue and occupancy. Finally, the report presents rooms division indicators to assess performance and concludes with key takeaways for effective management.

Rooms Division
Operations Management

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1: Concept of accommodation and front office services..........................................................3
1.2: Role and responsibilities various persons............................................................................4
1.3: Critical legal and statuary requirements...............................................................................4
1.4: Services that are being delivery room division....................................................................4
TASK 2............................................................................................................................................5
Covered in PPT...........................................................................................................................5
TASK 3............................................................................................................................................5
3.1: Importance of property interior and design..........................................................................5
3.2: Critical evaluation of planning and management of hotel...................................................6
3.3: Issues those are associated with management operations....................................................6
TASK 4............................................................................................................................................6
4.1: Income and yield management event...................................................................................6
4.2: Sales techniques used to promote and enhance total revenue..............................................7
4.3: Use of Statistical data...........................................................................................................7
4.4: Presentation of rooms division indicators............................................................................8
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
In present time, it is necessary to analyse all those aspects which are associated with
room division. There some useful things which is needed to be taken into consideration so that
guest can enjoy there journey in more pleasant manner. It is primary responsibilities of hostel
staff and managers to provide all vital requirements which is being demanded by customers at
the time of their checking. Under this project report, a manager is appointed for making proper
analysis of all those issues which is being face by “Clientele Hotel”. However, role and
responsibilities of receptionist, front office departments are discuss under this report.
Understanding of overall projects is analysed by examine legal and statuary laws which are
applicable in room division (Lientz and Rea, 2016).
TASK 1
1.1: Concept of accommodation and front office services
It has been seen that in order to maintain their reputation, most hotel such as Clientele
make various modifications to gain maximum advantages over other. For this purpose they need
to consider:
Accommodation: It is known as all those room or places which is being offered by hotel
departments to plenty of their guest so that to stay for longer duration with the hotel. Resolving
various issues through placing the concerns of others related with rooms, staff services and any
other one.
Front office: According to Clientele hotel which is being situated in city of London. This
is responsible for delivering wide range of services to guest those are visiting to this particular
hotel. It includes:
 Housekeeping facilities and,
 Reservations
Housekeeping: It is said to be more effective work and organisation which is related with
operating a rooms and cleaning services or other respective areas. It would ensure that they
would provide more effective facilities and comfort to their customers (Bartlett and Beamish,
2018).
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1.2: Role and responsibilities various persons
In has been observed that every individual those are working in hotel need to provide
better service as per their roles and responsibilities. Some of them are discuss underneath:
 Offering better customer services: It is essential to have effective interaction with guest
so that they can resolve all their queries in more effective manner.
 Cleaning rooms: This has to be more specific role of attendant of rooms to make sure
that every rooms would be clean properly so that their guest would feel more relax.
Role and responsibilities of front office
The primary benefits of using receptionist in order to greet visitors. In respect to this,
there are different types of roles which would be required to be followed by front office in
respect to answering all incoming calls that is being asked from guest side.
1.3: Critical legal and statuary requirements
There are different aspects which is being required to be evaluate as a managers of
Clientele hotel. Certain rules and regulations that is need to be followed in operating their
operations in more effective manner. Some statuary laws are discuss underneath:
 Health and safety act 1974: As per this act, there are various legal obligation which are
associated with the manager in order to secure proper safety to their staffs as well as
guest working day and night for betterment of hotel. They need to make use of certain
safety measures which would be assist in proper safeguarding to the customers.
 Fire regulation act 1971: This will ensure minimum safety regulation for means of
escape in case of any fire occur in hotel premises. This would replaced earlier fire safety
legislation which is being mentioned under fire regulation act (Kerzner, 2012).
 Data protect act 1998: Such kind of acts would ensure that information must be
lawfully. It include various obligation that will protect critical data of customers those are
hiding from one another parties.
1.4: Services that are being delivery room division
According to the proper analysis, it has been seen that room division of Clientele hotel
would be held responsible for delivering critical services in respect to this specific hospitality
industry. There are various objectives that will be fully related with occupancy of rooms and
maximising total earning at the same point of time. Some crucial services delivery which is being
done by this particular hotel are explain underneath:
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Providing rooms with restaurant facilities: They do have various multitasking facilities
which includes rooms, cuisine and other entertainment options to their regular customers. There
are certain accommodation facilities needed to be offer to numerous guests.
Room service operations: In accordance with Clientele hotel of London which is being
related for delivering better services in the form of blue train. They are said to be one of the huge
service provider in respect to train services (Fayol, 2016).
TASK 2
Covered in PPT
TASK 3
3.1: Importance of property interior and design
Interior design: It is essential to attractive art of procedure of framing the interior
designing of any rooms or hotel premises. For this purpose, a person would be hired to decorate
rooms so that maximum customers can be attracted toward them (Croson and et, al., 2013).
Objective of interior design:
It will provide more valuable accommodation facilities to various guest those are coming
for the first time.
Types of frameworks:
 Designing lobby: This is necessary for gathering to manage their first impression of
guest by offering multi purpose of facilities.
 Modification of guest room: This would deliver huge surprises to their customer such a
examples of formulating of officers in accordance with attractive services.
Element of Design;
 Maintain proper balance
 Scale of operations
 Unity and build harmonious relationship.
3.2: Critical evaluation of planning and management of hotel
There are some crucial aspects that will be helpful in effective ways for the purpose of
determining accommodation services. Some of them are discuss underneath:
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Guest supplies: It has been seen that managers are working positively through focusing
any key facilities that is require to deliver services to numerous guest. Some of them are discuss
underneath:
 High speed WI-Fi
 Automatic air conditioner
 Television
Monitory and managing rooms status: It is necessary for the managers of clientele
hotel to offer accommodation needs of customers during in and out time (May and et. al., 2011).
3.3: Issues those are associated with management operations
There are various issues which are associated with management and hotel sectors which
would make huge impacts. Some of them are discuss underneath:
Issues associated with HR and housekeeping:
 Training: It has been observed that due to lack of training to housekeepers they are not
able to deal with various implications on performance of hotels.
 Communication: It has been seen that due to inappropriate communication among
various staffs they are not able to cop up with various customers.
 Quality linen control issues: It is primary objective of support staff of hotel to make
reliable and effective quality system that would delivery more valuable outcome of the
company.
TASK 4
4.1: Income and yield management event
There are various techniques those are helpful in enhancing total occupancy and rooms
revenue. It would be discuss underneath:
Yield management: It refers as more accurate and reliable pricing planning that is useful for
managers to influence of organisation attitude and behaviour of client to maximise their overall
earnings.
 Some useful high demand techniques are:
 Shut down of discount offers
 Application of minimum length of stay any restrictions.
 Elimination of total rooms allocations
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4.2: Sales techniques used to promote and enhance total revenue
It has been determine that there are various tools and methods which are being making
impacts on Clientele hotel to make promotion and to increase their overall earning at the same
point of time. This would be enhance by:
 Crucial decision regarding with room selling: It will be related with certain tools and
techniques which is associated with selling of rooms to guest. Application of providing
better incentives policies can motivate staffs.
 Gain customer loyalty: For the purpose of making certain improvement they need to
make analysis of their desire needs to gain customers loyalty (Baily, 2013).
 Promotion of present services: In respects to draw attention of maximum people that
would deliver superior services regarding different aspects such as breakfast, lunch and
laundry facilities.
4.3: Use of Statistical data
There are certain objectives associated with this are discuss underneath:
 To analyse overall demand and essential demand.
 Formulation of appropriate plans and strategies
 Attainment of desire results
 Development of latest facilities in rooms
 Timely availability of rooms
Types of data forecasting:
 Occupancy data for earlier months and for similar predication available in form of rooms
(Occupancy rate, 2018).
 Renovating plans.
 Expectancy of various rooms overstays
4.4: Presentation of rooms division indicators
In accordance to various types of performance indicators which would be utilised by
administration department of Clientele hotel for the objectives for making success of every sales
accommodation.
Room occupancy percentage: Total number of rooms occupied / Total available rooms
: 880/1000= 80%
Average room rate: Total earning / Total number of rooms sold
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: 50000/880= 56%
Total revenue according to remaining rooms
: Total actual earning from rooms/ Number of total rooms available
: 50000/1000=50%.
CONCLUSION
From the above project report, it has been concluded that rooms division is one of the
valuable process by which hotel can make segregation of department as per the demand of
customers. There are various role and responsibilities of staffs that are needed to be taken into
consideration. Some specific aspects are required to be manage in appropriate manner so that
better results can be generated in minimum period of time.
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REFERENCES
Books and Journals:
Lientz, B. and Rea, K., 2016. Breakthrough technology project management. Routledge.
Bartlett, C. A. and Beamish, P. W., 2018. Transnational management. Cambridge University
Press.
Kerzner, H.R., 2012. Project management case studies. John Wiley & Sons.
Fayol, H., 2016. General and industrial management. Ravenio Books.
Croson, R and et, al., 2013. Behavioral operations: the state of the field. Journal of Operations
Management. 31(1-2). pp.1-5.
May, J. H and et. al., 2011. The surgical scheduling problem: Current research and future
opportunities. Production and Operations Management. 20(3). pp.392-405.
Baily, P. J., 2013. Purchasing and supply management. Springer.
Online
Occupancy rate. 2018. [Online] Available through:
<https://www.collinsdictionary.com/dictionary/english/occupancy-rate>.
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