Project Report: International Business Expansion of Rosa's Fresh Pizza

This report presents a project initiation document for the international expansion of Rosa's Fresh Pizza, focusing on entering the Liverpool, UK market. The report outlines key objectives such as increasing market share and financial performance. It details the project scope, including a two-month timeframe and a budget of £160,000. The project approach involves market development strategies, and the business case provides estimated costs, risks, and advantages. The report also includes a project management team structure with defined roles and responsibilities, along with quality and configuration management strategies like Six Sigma and just-in-time approaches. Risk management strategies, such as cost and time management, are also discussed. The report concludes with a detailed project plan, including phases for strategy, preparation, design, testing, launch, and closure, along with a comprehensive list of references.

OPERATIONAL AND
PROJECT MANAGEMENT

TABLE OF CONTENTS
Project Definition.............................................................................................................................1
Project Approach.............................................................................................................................1
Business Case...................................................................................................................................1
Project Management Team Structure...............................................................................................2
Role Descriptions.............................................................................................................................2
Quality Management Strategy.........................................................................................................3
Configuration Management Strategy...............................................................................................3
Risk Management Strategy..............................................................................................................4
Project Plan......................................................................................................................................4
References........................................................................................................................................6

Project Definition
The present project initiation document is based on international expansion of food and
drink delivery business. Further, Rosa's Fresh Pizza company is undertaken in the current
assignment which currently operating in UAS and expanding business in Liverpool city of UK.
Further, key objectives to increase market share, generate more sales and profit as well as boost
up its financial performance in food industry. Expected outcomes of the present project are
increasing international market presence, enhance sales and become more financially sound.
Scope of the project is that, company can expand business in another markets as well
where it can become a multinational firm (Mir and Pinnington, 2014). It has been assumed in the
study that, Rosa's Fresh Pizza will be expanded within two months where 1,60,000 amount will
be needed. Further, constraints are like enhance cost and time-frame, government rules and
regulations of UK market, reduce sales and productivity etc.
In this two parties are interested which are like project manager who will complete the
whole plan and Chief Operating Officer who will provide fund as a project sponsor. Other than
these, stakeholders will be other parties who interested in current project.
Project Approach
From the business case, option of market development will be considered where Rosa's
Fresh Pizza will enter in new market with existing food products and beverages. In accordance to
the selected business option i.e. market development cited firm will analyse potential market
conditions and then use some effective strategies (Kerzner, 2013). Due to this, Rosa's Fresh
Pizza will be able to apply the option at the workplace in proper direction.
Business Case
It is not possible to determine actual cost of the business expansion in Liverpool city due
to which total expenses are estimated. Apart from this, cost can be varied with very low
negligible proportion where estimation is an appropriate way. Further, total cost for the
international expansion of Rosa's Fresh Pizza will be 1,60,000 as per assumptions. In addition to
this, when company takes any new step and initiative at the workplace then it is necessary that
some risks and issues will be incurred. Further, due to applying some attractive and beneficial
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strategies benefits will be gained surely. Hence, considering such assumptions the costs, risks
and advantages are estimated for the present project.
Project Management Team Structure
Under the project of international expansion of Rosa's Fresh Pizza some members will be
involved which are stated below:
Illustration 1: Project Management Team Structure
(Source: Burke, 2013)
Role Descriptions
People who included or associated with the project of business expansion play some
specific roles and responsibilities. On the basis of this, whole project will be completed on time
where Rosa's Fresh Pizza can achieve its objectives. Moreover, role of project management team
is mentioned below:
Name of project management team member Role description
Project manager To prepare all the project activities and
evaluate them within specific period of time.
Further, it has role to make changes in
activities where required.
Team manager To allocate work among team members and
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give proper guidelines for completing works.
Team members To complete allotted tasks as well as meet
objectives given by their senior and deliver on
time (Young, 2013).
Quality member To check as well as analyse quality and
standard of the project deliverables.
Project sponsor Role of project sponsor is to provide monetary
and analyse that whether its objectives are
achieved or not.
Quality Management Strategy
In order to manage and enhance quality of the project deliverables some specific
strategies will be applied at the workplace of Rosa's Fresh Pizza. Six sigma technique will be
applied in the firm which helps to produce defective free food items and drinks. Due to this, level
of wastage products will be highly reduced which will create favourable impact on total cost of
production (Rodríguez-Mañas and et.al., 2012). Therefore, objectives behind expanding business
in Liverpool city of UK will be achieved properly.
Apart from this, second quality management method which will be used is just-in-time
approach. Using this, project deliverables will be delivered on time with proper way at the
working place. Along with this, total time for completing whole project will be also declined
which is indication of meeting goals on time. Responsible party for this aspect will be quality
manager.
Configuration Management Strategy
In order to control products or deliverables of the project and meet the goals project
manager will be responsible. Apart from this team manager will be accountable in order to
complete the allotted tasks and works within proper time and deliver the products.
Further, configuration strategies will be like strong planning as well as documentation
procedure which will help to know current status of the project. In addition to this, with the help
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of work break down structure also the project manager of Rosa's Fresh Pizza able to know that
how many activities are completed or delivered and how many remained (Fernández-Sánchez
and Rodríguez-López, 2010). On the basis of this, deliverables which are completed are also
described in proper manner.
Risk Management Strategy
Risks are always associated with every project and with this also some issues are
included. In order to manage and eliminate such risks some strategies will be applied which are
like cost management, attractive marketing and promotional activities etc. Through this, cost
increasing and sales declining risks will be easily managed (Sharma, 2017).
Moreover, when expenses will be highly managed at the workplace of Rosa's Fresh Pizza
then impact of enhancing raw materials will be reduced up to the greater extent. Furthermore,
time management techniques like daily-to-do list, avoiding multitasking etc. will be applied.
These ways will be helpful to manage time and meet objectives within deadlines.
Project Plan
Activity Project activities Time (in days)
Expanding Rosa's Fresh Pizza in Liverpool city of UK country
Strategy Phase 7 days
A Identifying one market to expand business 2
B Preparing some goals and objectives 2
C Making the strategies to meet desired goals 3
Preparation Phase 11 days
D Analysing current conditions of proposed market 2
E Assessing secondary information 4
F Conducting market research 3
G Analysing demand of food and drink items in proposed
market (Patanakul and Shenhar, 2012)
2
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Design Phase 10 days
H Selecting specific product for expansion 3
I Designing layout 4
J Designing of the goods and services 3
Testing Phase 9 days
K Providing sample product in Liverpool market 3
L Taking review and feedback from sample users 4
M Making modifications in product if required 2
Launch Phase 15 days
N Entering in Liverpool market 5
O Using social media marketing strategies 3
P Attracting people of Liverpool market 4
Q Starting selling of the food and drink products 3
Closure Phase 8 days
R Taking feedback and advices from customers of Liverpool
market
4
S Applying suggestions in the business 3
T Preparing corrections 1
Total time which will be required to expand business in Liverpool city 60 days or 2 months
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References
Books and Journals
Burke, R., 2013. Project management: planning and control techniques. New Jersey, USA.
Fernández-Sánchez, G. and Rodríguez-López, F., 2010. A methodology to identify sustainability
indicators in construction project management—Application to infrastructure projects in
Spain. Ecological Indicators. 10(6). pp. 1193-1201.
Kerzner, H., 2013. Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
Mir, F. A. and Pinnington, A. H., 2014. Exploring the value of project management: linking
project management performance and project success. International journal of project
management. 32(2). pp. 202-217.
Patanakul, P. and Shenhar, A. J., 2012. What project strategy really is: The fundamental building
block in strategic project management. Project Management Journal. 43(1). pp. 4-20.
Rodríguez-Mañas, L. and et.al., 2012. Searching for an operational definition of frailty: a Delphi
method based consensus statement. The frailty operative definition-consensus conference
project. Journals of Gerontology Series A: Biomedical Sciences and Medical Sciences.
68(1). pp. 62-67.
Young, T. L., 2013. Successful project management. Kogan Page Publishers.
Online
Sharma, M., 2017. Risk Management Strategies. [Online]. Available through:
<https://www.simplilearn.com/risk-management-strategies-article> [Accessed on 29th July
2017].
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