Business Case Study: Rose Chocolate Factory - London Market Analysis

This case study examines the business plan for Rose Chocolate Factory, a new venture in London offering wine-flavored chocolates. The assignment includes a market analysis, business model description (direct sales), and values such as social responsibility, environmental impact, equality, and diversity. Primary and secondary research methods are discussed, including quantitative and qualitative approaches. The case study addresses legal legislations to minimize ethical dilemmas, focusing on privacy laws and data protection. It also covers compliance with equality and diversity laws in employee selection, including zero-hour contracts and employee rights. Finally, it describes the business's assets, liabilities, expenses, and potential gains, along with considerations for cash flow management. The document provides a comprehensive overview of the business's various aspects.

Case Study (AS3)

Table of Contents
TASK 1............................................................................................................................................1
Summarise brief about business..................................................................................................1
Name of the business..................................................................................................................1
Business logo..............................................................................................................................2
Value to create the business such as social, environment, equality and diversity etc.................2
TASK 2............................................................................................................................................2
Primary research conducts..........................................................................................................2
Secondary research conducts......................................................................................................3
Quantitative research conducts...................................................................................................3
Qualitative research conducts.....................................................................................................3
TASK 3............................................................................................................................................3
Legal legislations to minimize ethical dilemma..........................................................................3
TASK 4............................................................................................................................................4
Complying with Equality and Diversity law when selecting participants..................................4
Rights of new employees............................................................................................................5
TASK 5............................................................................................................................................6
Describing the business assets, liabilities, expenses and gains...................................................6
Providing an account to avoids cash flow problems...................................................................6
REFERENCES................................................................................................................................8

TASK 1
Summarise brief about business
Establish the new business concept is the process where individuals present the new concept to
sell the product or services. Present business is looking for some attractive product or services.
Business process is the proper map that helps to provide correct direction so a business can plan
its future and helps to avoid uncertainties. Such as present business which planning to open Wine
chocolate store in London which is very famous for its beauty (Bocken and et.al., 2016). The
name of the company is Rose Chocolate factory which is started by a Women whose name is
Rose. Rose bring new concept of distributing chocolates with different wine flavours. Rose will
have invested £20,000 for the business activities. Rose Chocolate factory company is going to
provides Choco Noir Chocolate Wine, chocolates made by red wine, Van Gogh Chocolate
Vodka, Espresso Choco wine etc. Rose is the well-educated women who wants to start their own
business in London UK.
Business deals with chocolate and confectionery industry who has declined over the past five
years due to week economic conditions or in the fluctuations of prices of the key inputs in a
saturated market (Grover and et.al., 2018). Apart from that, the location of Rose Chocolate
factory will be London. On the other side, to make business more popular and profitable. For
businesses it is very crucial and important to set the target customers. Target customers of Rose
Chocolate factory are the peoples whose age between 18 to 45.
Business Model
Business model is the kind of process in which how business owner make money for the
investments. Present business will be taking Direct sales business model in order to sale directly
to the customers with the help of new advanced technologies. Direct sales business model in
which company directly sale to the customers. This is the powerful business model for sales if it
is implemented properly. This model directly generated revenue through network of sales people.
Name of the business
The name of the business is Rose Chocolate factory who provides different flavoured
chocolate to the people of London with different taste of wines. This is the long-lasting work
performing goals and best developing results.
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Business logo
Value to create the business such as social, environment, equality and diversity etc.
In order to deal with the business and earn effective profit return from the businesses. It is very
required for the company to have some values for social welfare, take action for environmental
development and stay with equality and diversity with employees. Company should need to
contribute in the social activities in order to promote and enhance the business awareness
(Heckscher, 2018). Through participating in social activity, it would be beneficial for Rose
Chocolate Factory to gain more popularity between customers. Promoting inclusiveness and
diversity within workplace is one of the ways to foster an open minded, global company culture.
It develops new managing and effective developing goals to bring new opportunity and task.
Rose Chocolate factory should also need to implement equality within all employees or workers
to have better working environment or maintained the stability of the business as well. It gives
better opportunity and goal to attract the long-lasting working goals and earn efficient profit for
the business. Company also need to provide where different perspective is valued and embraced
can go a long way to foster productive business relationship. The best way to encourage diversity
at the workplace is to built an understanding. Try to know colleagues on a personal level.
Regardless of their culture and background (John Knyazeva and Knyazeva, 2015). This practice
helps business to build positive image in front of employees and customers.
TASK 2
Primary research conducts
Business or firms conduct a market research in two types either from primary or secondary
data. Reason to conduct primary research to find out the particular reason or to carried out to
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answer or address some issues. Primary research is conducted by different style such as
questionnaire, surveys or interviews or small groups. In present business case I will be taking
questionnaire method by selecting 20 customers in order to analyse the market situation and get
the idea of customer response. Primary research will help company to apply customer needs and
wants what they actually expect.
Secondary research conducts
Secondary research is another method to collect information which is useful for the business
growth. This research method or process helps businesses to amend new changes as according to
current market needs (Johnson, 2017). Secondary research for this message is given long lasting
factors. Present business case will be conduct secondary research with the help of collecting data
from journals, websites and internet. Secondary data involves facts and bundle of knowledge that
helps to meet out the objectives and aims.
Quantitative research conducts
Concerned with discovering facts about the social phenomena. Quantitative method to
collect data into more factual basis or it also very helpful to understand through understand the
new basically. Apart from that, it discovers the new managing and effective sources to analyse
the new advantage and also bring new opportunity and goals. I will be taking data from the
customers in order to analyse the actual demand of chocolates in the London market.
Qualitative research conducts
Qualitative data is the most enlarging data and effective learning growth in order to understand
the new emerging market opportunity. the main purpose of qualitative research is to understand
the underlying reasons and motivates. I will be analyze data through qualitative method in the
form of thematic manner (Massa, Tucci and Afuah, 2017). this research approach is used in order
to non-statistical manner. In order to conduct research, exploratory and or investigate findings
are not conclusive and cannot be used to make generalization about the population interest. This
research style also will help rose Chocolate Factory to analyse the current trend and need in the
market.
TASK 3
Legal legislations to minimize ethical dilemma
In order to promote company products online through websites, company. Sometimes due to
avoidance of proper ethical legal laws. Companies avoid legal laws and affect the overall
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systematic ineffective laws due to which they face several issues. Company facing different
types of ethical dilemma such as Invasion of privacy, Spamming, Public Bashing, Dishonesty
and distortions, Distorted endorsement and improper anonymity. This will affect the overall
business challenging in effective developing results.
Privacy Laws
Privacy laws is the best way to promoting the new working and effective learning
sources. It helps to assists the new learning outcomes, in order to that it gives the new learning
thoughts and new process learning goals (Noe and et.al., 2017). This is the first concern for the
companies who have invest on the new developing goals. Company should need to comply with
privacy legislation when company collects any information and growth. With the help of Data
Protection directive helps to require and give security to company. This is the best and protected
law in UK that helps to secure the online businesses. This protection act helps to secure laws fit
for the digital age in which an ever-increasing amount of data is being processed.
Justification.
Digital technology has now become the most powerfully gateway for the companies to
sell their products and for customers to get any product at any time with different range. With the
same side, this factor somehow affects the company websites where they store all their company
details. This act helps company to make the data protective and fit for the digital age in which an
ever-increasing amount of data is being processed.
Other case
Rink Dickinson, Jonathan Rosenthal and Michael Rozyne, they all are worked together as
a manager at New England Food Co-op, that earned it helps to analyse the more ineffective
learning goals and objectives (Noe and et.al., 2017). In order to analyse the best developing
results and new approach is the way of approaching the best developing result-oriented goals. in
other words, it helps to define the best developing and long-lasting results to fulfil the new
learning and having the positive working outcomes.
TASK 4
Complying with Equality and Diversity law when selecting participants.
Zero Base employee contract
Zero base contract is the contract held by two people employer and employee. Where the
two individual employees are liable to perform their won roles and responsibilities respectively.
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It is casual contract which does not create any guarantee of the work. Some zero contract require
workers to take the shifts they are offered, while others do not.
Equality of opportunity can seem quite a complex area and recruiters and employers can
often at it from a defensive, legal compliance position. Equality is the long lasting leading
working ideas and build up the new forming goals and business activities.
Diversity takes a wider and more positive outlook. There is still a need to ensure discrimination
and stereotyping play an essential part in the recruitment and selection process. Apart from that,
at the time of employee selection it is very necessary for the company goals. This positive
approach helps Rose Chocolate Factory to recruit the positive and productive employees for
workplace (Pagallo, 2015).
Equality and diversity are the most beneficial and important for all kinds of workers and
for workplaces. The main purpose of these terms is to ensure the positive working environment
and to gain opportunity for the same. Rose Chocolate Factory has to follows these law terms in
order to secure the future of business goals.
Rights of new employees.
At the time when individual person wants to work as a employee they considered undrew
the act of employment law. In which they have certain rights when they used at the time of
requirements. Employee have some rights which is mentioned in the contract of employee which
is required by Law. These are known as contractual employee rights which is effective and most
important source that company should need to acquired. There are given some employee rights
that employee can use and apply whenever it is required.
Employee rights
 Employee have rights to get the national minimum wage.
 Protection against unlawful deductions from wages.
 The statutory minimum level of paid holiday.
 The statutory minimum length of rest breaks.
 Needs to protect the against the unlawful discrimination.
 To not be treated less favourably if they work part time.
Employee rights under Zero-hour contracts
 Employee liable to apply statutory sick pay.
 Take time for the emergencies (Wrench, 2016).
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 A minimum notice period, if employee planning to leave.
 The rights to request flexible working.
TASK 5
Describing the business assets, liabilities, expenses and gains.
Assets: Business capital which they invested on the business is £20,000. assets of the business is
essential which is important for the business or at the time when company windup their business
activities.
Liabilities: To open up the business Liabilities play an important role. Liabilities are the
creditors which has to be paid by the company. Such as Rent, Loan, Bills payable etc.
Expenses: expenses are the by default which is included in the company. Expenses includes, day
to day activities, etc (Posselt and et.al., 2017).
Gains: Gain is the part which company earned throughout the year.
Cash Budget
Expenses Cost £
Raw Material 5000
Employees salary 4000
Electricity 2000
Rent 8000
Miscellaneous Expenses 1000
Total 20, 000
Providing an account to avoids cash flow problems
In order to avoid cash flow problems, Rose Chocolate factory company should need to adopt
effective planning of budget on the basis of all aspects (Pozgar, 2019). Rose should need to look
or consider at the profit and loss or on any other operational items. That specifically affect cash
flow.
Rose also should adopt appropriate and required step in order to invest £20,000 in
different expenses in order to get gain and profit returns. Basically, new start-ups should always
look after to manage P&L (7 tips to avoid a cash flow crisis, 2019).
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Create forecast for future cash streams helps to make the cash budget more accurately and
effective for future expenses. Understanding to analyze about when revenue is collected and how
it investing to other activities is very necessary for business owner. It helps to analyze the long-
lasting range of products and goals.
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REFERENCES
Books & Journals
Bocken, N. M. and et.al., 2016. Product design and business model strategies for a circular
economy. Journal of Industrial and Production Engineering. 33(5). pp.308-320.
Grover, V. and et.al., 2018. Creating strategic business value from big data analytics: A research
framework. Journal of Management Information Systems. 35(2). pp.388-423.
Heckscher, C. C., 2018. The New Unionism: Employee Involvement in the Changing
Corporation with a New Introduction. Cornell University Press.
John, K., Knyazeva, A. and Knyazeva, D., 2015. Employee rights and acquisitions. Journal of
Financial Economics. 118(1). pp.49-69.
Johnson, C.E., 2017. Meeting the ethical challenges of leadership: Casting light or shadow. Sage
Publications.
Massa, L., Tucci, C. L. and Afuah, A., 2017. A critical assessment of business model
research. Academy of Management Annals. 11(1). pp.73-104.
Noe, R. A. and et.al., 2017. Human resource management: Gaining a competitive advantage.
New York, NY: McGraw-Hill Education.
Noe, R. A. and et.al., 2017. Human resource management: Gaining a competitive advantage.
New York, NY: McGraw-Hill Education.
Pagallo, U., 2015. Good onlife governance: On law, spontaneous orders, and design. In The
Onlife Manifesto (pp. 161-177). Springer, Cham.
Posselt, J. R. and et.al., 2017. Equity efforts as boundary work: How symbolic and social
boundaries shape access and inclusion in graduate education. Teachers College
Record. 119(10). pp.1-38.
Pozgar, G. D., 2019. Legal and ethical issues for health professionals. Jones & Bartlett Learning.
Wrench, J., 2016. Diversity management and discrimination: Immigrants and ethnic minorities
in the EU. Routledge.
Online
7 tips to avoid a cash flow crisis. 2019. [Online]. Available through :< https://www.sage.com/en-
gb/blog/7-tips-to-avoid-a-cash-flow-crisis/>.
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