Rose Beauty Soap Product Planning: Marketing and Launch Strategy

This report provides a comprehensive overview of the product planning strategy for the launch of "Rose Beauty Soap" in the United States, focusing initially on California. It details the product's characteristics, including its rose essence and pricing, and explains the rationale behind selecting this product for analysis. The report identifies the target market as women aged 22 to 35 and outlines innovative marketing and promotional campaigns, including celebrity endorsements, free sample distribution, and social media marketing. The report emphasizes the value proposition of the soap, highlighting its moisturizing, skin-soothing, and fairness properties. The study concludes by underscoring the importance of a thorough product analysis for a successful product launch.

Running head: PRODUCT PLANNING
Principle of marketing
Name of the student
Name of the university
Author Name:

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PRODUCT PLANNING
Table of Contents
Introduction......................................................................................................................................3
Product.............................................................................................................................................3
Product Characteristics....................................................................................................................3
Reason for selection.........................................................................................................................3
Target Market..................................................................................................................................4
Promotion and Marketing................................................................................................................4
Value of the Product........................................................................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

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PRODUCT PLANNING
Introduction
The following report has discussed a product planning strategy of an organization. The
report starts with a brief description of the product and its characteristics. The researcher has also
provided the reason for selecting the product and has provided the target market as well as the
target audience for the selected product. In the last part of the project the researcher has
discussed the value that the product provides to the target customers.
Product
A new beauty soap named “Rose Beauty soap” is supposed to be launched in United
States. The soap is being manufactured by ABC limited in its 2 plants in California.
Product Characteristics
As the name suggests “Rose Beauty Soap” has a rose essence. The soap will be launched
in the US market with the first set being launched in California. The soap is priced at US$4.55.
The soap will gradually be launched in other parts of USA once the target is achieved by the
company.
Reason for selection
The researcher have selected the following soap as the product because it is customer
centric and market specific which will be helping him to formulate a proper research paper on
product launch.

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PRODUCT PLANNING
Target Market
As said earlier the target of the mentioned company is to launch the product initially in
California and slowly expand its product across USA. The target audience of the particular soap
will be the female community between the age group of 22 to 35. The marketing and
promotional campaign of “Rose Beauty Soap” will be designed accordingly to attract the
targeted group of customers.
Promotion and Marketing
The promotion and marketing campaign will be innovative in nature as because it will
have a different type of marketing strategy to attract customers of a particular age group. The
company has roped in two of the influential celebrities of USA to promote the product. Apart
from this the company has also decided to offer a free promotional service in a number of
markets and malls of California where they will offer a free sample to each of the women
visiting the store at the particular date. Social marketing will also be used to promote the product.
Value of the Product
The management of the company has given utmost importance to provide value to the
soap. According to the product development team the soap will offer great value to the customers
as it is one of the best in the category. It has lots of different features including moisturizing
capability, skin soothing, fairness property and many more as such.

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PRODUCT PLANNING
Conclusion
The following report on product launch has provided a brief but compact idea of product
launch to the readers. A thorough analysis of the product will be helpful for gaining more ideas
on the same topic. The report has been successful as because it has dealt with almost all the
different types of related activities involved in product launch. The assignment has also provided
the reason for selecting the product which has increased the scope of the research.

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PRODUCT PLANNING
References
Guinot, J., Evans, D., & Badar, M. A. (2016). Cost of quality consideration following product
launch in a present worth assessment. International Journal of Quality & Reliability
Management, 33(3), 399-413.
Rivera, J. (2017). Marketing Principles.
Tanner, J., & Raymond, M. (2015). Principles of marketing. University of Minnesota Libraries
Publishing.
Viio, P., & Nordin, F. (2015). When does implementation of relationship orientation in new
product launch matter?. Industrial Marketing Management, 45, 47-48.