This report provides a detailed analysis of the digital marketing strategies employed by Rosewood Jeddah Hotel in Saudi Arabia. It evaluates the hotel's online commerce activities, focusing on website management, booking engine optimization, social media engagement, and search engine marketing (SEM) efforts. The report identifies the hotel's digital marketing goals, including increasing brand awareness, enhancing customer engagement, and improving online booking conversions. Internal digital marketing resources such as the hotel's website, social media presence, and SEO efforts are examined, along with external factors and a comparison with Park Hyatt Jeddah. A SWOT analysis is included to assess the hotel's strengths, weaknesses, opportunities, and threats in the digital marketing landscape. The report also proposes a marketing calendar and key performance indicators (KPIs) to measure the effectiveness of the digital marketing initiatives. The ultimate aim is to provide recommendations for improving the hotel's online commerce activities and achieving its business objectives through effective digital marketing strategies.
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