Evaluating COVID-19 Impact on Rosewood Hotel's Sustainable Strategies

This research project investigates the impact of the COVID-19 pandemic on the sustainable operation and management strategies of the Rosewood Hotel in London. The study begins with an introduction outlining the aims and objectives, which include analyzing the concept of sustainable operations, evaluating the pandemic's impact, and recommending improvements. The research questions explore the concept of sustainable strategies, the effects of COVID-19, and potential improvement methods. The background section highlights the hospitality industry's efforts in sustainability and the challenges posed by the pandemic. The research methodology employs a qualitative approach with inductive reasoning, utilizing primary and secondary data collected through random sampling and analyzed using thematic analysis. The findings, based on survey responses, reveal changes in service offerings, management strategies, and internal hotel systems due to COVID-19. The conclusion states that COVID-19 has altered service delivery, and the recommendations emphasize the importance of sustainability in leadership to improve waste reduction, resource conservation, and workforce development. The report is supported by references to academic journals and online resources.

RESEARCH PROJECT

INTRODUCTION
 Aim
 To evaluate the impact of covid-19 pandemic on sustainable
operation and management strategies: A study on Rosewood Hotel, London
 Objective
 To analyse the concept of sustainable operation and
management strategies in hotel industry.
 To evaluate the impact of Covid-19 pandemic on sustainable
operation and management strategies in Rosewood Hotel (Rosewood Hotels &
Resorts. 2021).
 To recommend ways in which sustainable operation and
management strategies can be improved at Rosewood Hotel considering the
impact
of Covid 19 pandemic

CON…
 Research Question
 What is the concept of sustainable operation and
management strategies in hotel industry?
 What are the impact of Covid-19 on the sustainable
operation and management strategies in Rosewood Hotel ?
 What are the ways in which sustainable operation and
management strategies can be improved at Rosewood Hotel considering the impact
of Covid 19 pandemic?

CON…
Back ground.
 Hospitality industry is working from a long time in satisfying
the customer needs and wants in the market. They are providing the
best services in the industry to make sure that they are fulfilling the
customer needs and wants (Jiang and Wen, 2020). To provide the
sustainability towards the environment the hospitality industry have
made several changes over the years, and they are developing new
ways in improving the sustainability practices in the industry.

CON…
Research problem.
 Covid-19 is one of the major problem in the
market which have impacted a lot of industry and
the hospitality industry is being affected the most.
The sustainability and the working in the operation
of the hospitality have impacted due to the
pandemic and the changes in the strategies to
increase the working of the organizations.

CON…
Organization Background
 Rosewood Hotel is a 5 start hotel located in London, UK.
The hotel opened in 2000 and is now managed by the Marriott
international below their Renaissance Hotel brand name as
Renaissance Chancery Court. Rosewood Hotel are following
the sustainability programme including the safety of water
resources and utilization of the green products (Vidhya and
Selvam, 2020).

CHAPTER THREE : RESEARCH METHODOLOGY
Steps Choices
RESEARCH TYPE QUALITATIVE
RESEARCH APPROACH INDUCTIVE
RESEARCH PHILOSOPHIES INTERPRETIVISM
DATA COLLECTION PRIMARY AND SECONDARY
DATA ANALYSIS THEMATIC ANALYSIS
DATA SAMPLING RANDOM SAMPLING

CHAPTER FOUR : DATA ANALYSIS AND
FINDINGS
Q-1 Does covid 19 has changed the overall process of offering
services to customers?
FREQUECNY
Strongly agree 10
Agree 5
Disagree 2
Strongly disagree 3
Total 20

Q-2 Is there change in
procedure or quality of services
offered to guests
FREQUECNY
Yes 10
No 5
Not sure 6
Total 20

Q-3 What management strategy of
Rosewood hotel is impacted in negative
way?
FREQUECNY
Leadership 10
Goals setting 6
Operations
Administration 4
Total 20

Q-4 Is there change in
procedure or quality of
services offered to guests
FREQUECNY
Yes 10
No 5
Not sure 5
Total 20

Q-5 What internal hotel system is
changed due to covid 19?
FREQUECNY
Structure 6
Decision making process 7
Culture 3
Training and development 4
Total 20