Impact of COVID-19 on Rosewood Hotel's Sustainability Strategies

This research project provides an executive summary of the impact of COVID-19 on the sustainability strategies and operations of the Rosewood Hotel, a luxury establishment in London. The report investigates how the pandemic has affected the hotel's sustainable practices, including changes in operation and management. The study explores the research methodology used, including qualitative research, inductive approaches, and the interpretivism philosophy. Data collection methods, sampling techniques, and limitations are discussed, along with an overview of the findings and recommendations for improving sustainability strategies in light of the pandemic. The report also includes a literature review on sustainable operation strategies, the impact of COVID-19, and reflective writing, offering a comprehensive analysis of the challenges and adaptations within the hospitality industry.

RESEARCH PROJECT

EXECUTIVE SUMMARY.
This report has been done on the sustainability in the hospitality industry and the impact
of covid-19 on the industry as well. It has been discussed that covid-19 has impacted on the hotel
industry. The research is done on the Rosewood Hotel and it has been discussed that the
organization have made a lot of strategies in the process of developing the operation and
management in the process of sustainability. Organization has been done a lot of changes in the
process to increase the sustainability to maintain the environment and also to save the resources
and its use through different strategies. Research methodology has been done on the given topic
to explain the factors of the given topic to make a better understand about the issue covid-19 has
been made on the hospitality industry as it need to make a lot of changes in the process of
increased performance and attraction of the customer in the hotel.

Table of Contents
CHAPTER ONE : INTRODUCTION.............................................................................................5
Aim .................................................................................................................................................5
Objective..........................................................................................................................................5
Research Question...........................................................................................................................5
Back ground.....................................................................................................................................5
Research problem.............................................................................................................................6
Organization Background................................................................................................................6
CHAPTER TWO : LITERATURE REVIEW.................................................................................6
Theme 1 – Concept of sustainable operation and management strategies ..................................6
Theme 2- Impact of COVID -19 on sustainable operation .........................................................7
CHAPTER THREE : RESEARCH METHODOLOGY.................................................................7
Research type...................................................................................................................................8
Research approach...........................................................................................................................8
Research philosophies......................................................................................................................8
Data Collection................................................................................................................................9
Data Analysis...................................................................................................................................9
Data Sampling..................................................................................................................................9
Limitation.........................................................................................................................................9
Research Ethics..............................................................................................................................10
CHAPTER FOUR : DATA ANALYSIS AND FINDINGS.........................................................10
CHAPTER FIVE : Conclusion and Recommendation..................................................................10
CHAPTER SIX : Reflective Writing.............................................................................................11
CHAPTER SEVEN : Alternative Research Methodology............................................................11
REFERENCES..............................................................................................................................13

CHAPTER ONE : INTRODUCTION
Aim
To evaluate the impact of covid-19 pandemic on sustainable
operation and management strategies: A study on Rosewood Hotel, London
Objective
 To analyse the concept of sustainable operation and
management strategies in hotel industry.
 To evaluate the impact of Covid-19 pandemic on sustainable
operation and management strategies in Rosewood Hotel (Rosewood Hotels & Resorts.
2021).
 To recommend ways in which sustainable operation and
management strategies can be improved at Rosewood Hotel considering the impact
of Covid 19 pandemic
Research Question
 What is the concept of sustainable operation and
management strategies in hotel industry?
 What are the impact of Covid-19 on the sustainable
operation and management strategies in Rosewood Hotel ?
 What are the ways in which sustainable operation and
management strategies can be improved at Rosewood Hotel considering the impact
of Covid 19 pandemic?
Back ground.
Hospitality industry is working from a long time in satisfying the customer needs and
wants in the market. They are providing the best services in the industry to make sure that they
are fulfilling the customer needs and wants (Jiang and Wen, 2020). To provide the sustainability
towards the environment the hospitality industry have made several changes over the years, and
they are developing new ways in improving the sustainability practices in the industry. Covid-19
is creating a lot of issues and the pandemic have affected the hospitality industry in the worst
ways as the lock down caused the industry zero earning and the causes of loss of jobs and lack of

customers in the industry. The sustainability is important in the working of the hospitality
industry. They need to make sure that they develop new strategies to increase the awareness
about the sustainability programme the industry is making to make sure that they are preserving
the resources. Covid-19 impacted their customer and the industry are working in new ways
including the green ways services and reducing the wastage of resources and the operation
management and strategies of the business (Jones and Comfort, 2020).
Research problem.
Covid-19 is one of the major problem in the market which have impacted a lot of industry
and the hospitality industry is being affected the most. The sustainability and the working in the
operation of the hospitality have impacted due to the pandemic and the changes in the strategies
to increase the working of the organizations. Industry are facing a lot of problems as they are not
able to utilize the full resources, and they are not able to allow all the customer as they are
restricted to follow the government laws (Sobaih and et.al., 2021). There are issues in the
working of the hospitality industry and the topic is explaining the entire detail about the issues
which the hospitality industry have faced due to the pandemic.
Organization Background
Rosewood Hotel is a 5 start hotel located in London, UK. The hotel opened in 2000 and
is now managed by the Marriott international below their Renaissance Hotel brand name as
Renaissance Chancery Court. Rosewood Hotel are following the sustainability programme
including the safety of water resources and utilization of the green products (Vidhya and Selvam,
2020).
CHAPTER TWO : LITERATURE REVIEW
Theme 1 – Concept of sustainable operation and management strategies
According to the de Sousa Jabbour (2018), it is being stated that Sustainable operation
strategy and management strategies concern with the processes, procedure, system and practices
which are being employed by the company in relation with wider inter organizational structure.
It is by the means of creating, initiating and delivering with the outputs which are being
profitable from the perspective of business while accounting to use the resources that are being
in concern with that of the environment. It is being stated by the Kot (2019), that there are

various management strategies which are taken in consideration by the company to increase with
sale revenue and profitability margins of the company. The commitment to sustainability needs
to begin with organization top management and needs to be implemented in the mission, vision
and operation of the company. It implies with providing valuable insights for exploring the
nature of straitening. This will helps the company in targeting the right customer base and with
delivering of message of what needs to be communicated to them.
Theme 2- Impact of COVID -19 on sustainable operation
As per the view of the Kumar (2021), there is huge impact of current pandemic on
management strategies and sustainable operation. It has led with complete redesigning of
company policies and procedure as a result to get customer attract towards the services of the
company which in past months have gone down and has affected with massive hit on the
customer base which as result affect the company in term of monetary position. It has led with
company to have increase expenditure on getting the customer to experience the services. In
simple words it has affected in manner where it has lead with means of discontinuation of
business operation and as a result has lead to the loss of job opportunity for individual employed
in the company. The author has stated that it has impacted in the manner where huge investment
needs to be ensured to regain the trust and loyalty of the customer as they fear to avail the
services of organization. However the Machado (2017), has stated that if management operation
and strategies are being not redefined in taking into consideration the current situation of
pandemic , then it might have resulted in the situation where the business will not be existing any
more and thus will lead to competitors overtaking company operations.
CHAPTER THREE : RESEARCH METHODOLOGY
Research Methodology refer to the process and the procedure of the techniques the
researcher used or include in the findings, identification, select, process and the analysis of the
given topic. It helps the reader in better understanding and also critically evaluate the study of
topic and its reliability and validity of the research.

Research type
Research type refer to the process in which the research is being done by the researcher
on the given topic. There are two type of research one is quantitative and other is qualitative. The
researcher has chosen the qualitative research on the given topic. Qualitative research provide
human belief on the given topic it also provides the sustainability and the impact of covid-19 on
the hospitality industry (Shields, 2019). Qualitative research helps in understanding the emotion
and feeling of the respondents and it has also helped in increasing the reliability of the research
on the given topic by the researcher.
Research approach
The approaches which the researcher choose to complete the research are the research
approaches. There are different type of research approaches including the inductive and
deductive approaches. The researcher has chosen the inductive approach in the research because
inductive approach provide a better detailed information and inductive approach are the approach
which are developed by the researcher and are new ways of finding the research data on the
given topic of the impact of covid-19 on the hospitality industry (Lê and et.al., 2019).
Research philosophies
Research philosophy comprises the beliefs regarding the ways for data collection as well
as to analysis and usage. It entails the awareness required for formulation of beliefs and
assumptions regarding the research. There are four types of research philosophies namely,
pragmatism, realism, positivism and interpretivism. For the present research on sustainable
operations and management strategies in rosewood hotel, interpretivism philosophy has been
used (Mansell and Huddy, 2018). This is justified as it supported the small sample size of the
research. Also, it helped the researcher in undertaking qualitative research on the chosen topic of
impact of Covid-19 on sustainable operations and management strategies in Rosewood hotel.
Another reason for using this philosophy was that it the primary data collected through this tends
to be honest and trustworthy. This increased the validity of the present study on Rosewood hotel.
Data Collection
Data collection refer to the process of collecting of data in the process of methodology.
There are different ways of collection of data including the primary and secondary source of data
collection. Primary are the first-hand data collected by the process of questionnaire, feedbacks

etc. on the other hand the secondary are the second hand data which are already collected in
previous reports by different researcher and author. The second hand data can be collected from
different journals and books. The researcher has chosen both the type of data collection so that
the researcher can provide the wider knowledge and detailed information about the sustainability
and the impact of covid-19 on the hospitality industry (McKelvie and Standing, 2018).
Data Analysis
Data analysis refer to the process of extracting the collected data in the primary and
secondary data collection process. The researcher is choosing the thematic way of data analysis
as the research is done in qualitative type which include the human belief and the thematic
analysis help in understanding the better information in the themes and gives a vast information
and flexibility. The qualitative research to present the human belief on the sustainability and the
impact of covid-19 on the hospitality industry.
Data Sampling
Data sampling is the process of sampling the collected and the analysed data in the
research methodology by the researcher. The researcher has chosen 20 respondents in the
research to provide a better understanding of the research on topic. The researcher has chosen
simple random sampling to increase the reliability and the validity of the research on the given
topic. It helps the researcher in finding the random information about the impact of covid on the
sustainability of the hospital industry in their strategies and operational management.
Limitation
Researcher limitation refer to the process of providing the information in the given
limited resources and time to the researcher. The researcher has provided the proper data and
reliable data from the research to increase the efficiency of the research on the impact of covid-
19 on the sustainability of the hospitality industry. Researcher has done the research in the given
limited time period and the resources which are provided to the researcher to complete the
research. The reliability of the research is that the research data are from the primary source of
data collection and the validity of the secondary research are from five-year record (Silva, 2017).
Research Ethics
Ethical consideration refer to the process in which the researcher provided the
information in the research with reliability and validity. The ethical consideration form is being

filled by the respondents to provide the reliability and validity of the research. The researcher
had followed all the consideration and ethics to complete the research on the impact of covid-19
on sustainability in hospitality industry (Fletcher, 2017).
CHAPTER FOUR : DATA ANALYSIS AND FINDINGS
Theme 1 Covid 19 has changed the overall process of offering services to customers
Q-1 Does covid 19 has changed the overall process of offering
services to customers?
FREQUECNY
Strongly agree 10
Agree 5
Disagree 2
Strongly disagree 3
Total 20
Strongly agree
Agree
Disagree
Strongly disagree

Interpretation- From the given pie chart analysis it has been found that out of 20 respondent 10
are strongly agree regarding covid 19 has changed the overall process of offering services to
customers as earlier there were no sanitizers and mask before entering to the hotel but after that
these things are mandatory. Also hotel rooms are well sanitised as well as maintain at least 1
metre distance from staff as well as other guests. Besides that, changes are also applied in
offering of catering and eating facilities. Out of 20, 5 agree that things are changing after covid
19. While out of 20 , 2 are disagree while at the same time 2 are strongly agree regarding
change. They said that overall process has not changed in it.
Theme 2 change in procedure or quality of services offered to guests
Q-2 Is there change in procedure or quality of services offered
to guests
FREQUECNY
Yes 10
No 5
Not sure 6
Total 20
Yes
No
Not sure

Interpretation- From the above analysis of pie chart it has been found that out of 20 respondent
there are 10 respondent who are agree on change in procedure or quality of services offered to
guests. There is change in services as earlier consumer were not necessarily book the hotel room
online but after the Covid they are booking online on hotel websites. Also the housekeeping
services are change as now they are also being provided through booking on website moreover al
healthy and safety measurement are taken in providing services besides that new policies and
guidelines are form through which services are being provided. Out of 20 there are 5 respondent
who are disagree regarding change in procedure while 6 are not sure regarding any change
within procedure.
Theme 3 What management strategy of Rosewood hotel is impacted in negative way?
Q-3 What management strategy of Rosewood hotel is impacted
in negative way?
FREQUECNY
Leadership 10
Goals setting 6
Operations
Administration
4
Total 20