This business plan focuses on Rosta Coffee, a coffee wholesaler. It begins with an executive summary and then delves into the business overview, including objectives, vision, mission, core values, ownership, location, interior, hours of operation, products and services, and management structure. The plan then analyzes the market, including market and industry analysis, competition, and a SWOT analysis. The marketing section covers the target market, market segmentation, and the marketing mix (product, price, place, and promotion). The plan also addresses legislation, risk management, and financial management, including start-up capital, income and expenses, and financial reports. The appendix includes supporting documents. The plan provides a comprehensive overview of the business, its strategies, and its financial projections.
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