Business Plan for RosyGarnet: Herbal Skincare Startup Project

This business plan outlines the strategy for RosyGarnet, a Sydney-based startup founded by Rosy Brunner, specializing in herbal skincare and cosmetic products for working women. The plan details the venture's management structure, hierarchical with a CEO and board, and emphasizes transparent communication. The marketing strategy focuses on competitive pricing, an omni-channel distribution approach, and cause-marketing through social media, donating to female education. Competitor analysis identifies key players like Ross Cosmetics and BeSame Cosmetics. Financial analysis indicates positive revenue trends and enhanced profitability. The plan also addresses potential risks, such as lower capital investments and the absence of skilled workforce. Overall, the plan aims to establish RosyGarnet as a leading brand by offering herbal cosmetics and a customer-centric approach.

Running head: BUSINESS PLAN
BUSINESS PLAN
Name of the student
Name of the university
Author note

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Executive summary
The Business Plan would take the initiative of introducing RosyGarnet, the startup which will be
focused on developing herbal skin care solution for the female working customers. The plan
developed a range of management and marketing activities that will be considered by the
venture. On the other hand, the plan will also enumerate a list of risks and challenges that might
be faced by the organization while initiating the operations. The plan will also incorporate
competitor and the financial analysis which will ensure the uninterrupted functioning of the
venture.

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Table of Contents
Introduction......................................................................................................................................3
Venture description..........................................................................................................................3
Management....................................................................................................................................4
Marketing plan.................................................................................................................................6
Competitor analysis.........................................................................................................................7
Financial analysis.............................................................................................................................8
Risks and challenges........................................................................................................................9
Appendix........................................................................................................................................11

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Introduction
RosyGarnet, the organization is planning to develop a range of skin care and cosmetic
products for women. The business is planning to develop the range of propositions in accordance
to the changing needs of the health conscious women who are employed in the different sectors.
The business plan will take the initiative of detailing the management structure, the financial
forecasting and the marketing efforts that would be made by the venture. The business plan will
outline the activities and forecast the budgetary aspects for 3 years since its inception. The
outline of the different activities that would be considered by the venture would allow the same
in drawing the attention of the prospective investors for improving the rate of growth in the
business activities.
Venture description
The concerned venture, Rosy Garnet, is a Sydney based initiative that is being planned by
Rosy Brunner. The organization will introduce new line of cosmetics that are herbal in nature
and are fit for working women who needs a makeover. The organization will take the initiative
of continuously improving the operations while adhering to the common objectives of the
venture. Moreover, the proposition of herbal cosmetics of the organization are focused towards
the skin conscious female customers, who have allergic tendencies towards use of chemically
developed cosmetics.
The growth of the organization and the competitive benefit of the same will be reliant on
the herbal proposition that are being made by the same, focusing on the evolving skin- care
related needs of the female customers. The organization will also make use of cause marketing
approach while donating to the cause of female education in the developing economies on every

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buy of their proposition. It would allow the venture in gaining a competitive benefit over the
existing market players while boosting the rate of sales.
The objectives of the organization will be:
 To launch Rosy Garnet’s official e-commerce platform by the end of 2nd year.
 To improve the sales volume by 6% within the 4th quarter of the 1st year
 To develop effective margins for the organization by 1st quarter of the 2nd year
The mission of the organization will be to provide the customers with quality cosmetics in a
comparatively lower price and improve the experience of the end users while adhering to the
evolving needs of the working female customers.
The vision of the organization will be to develop a reputed brand image and expand in the
different regions of Australia.
Management
The management structure of the organization will be hierarchical where Rosy Brunner
will operate as the CEO. A total of 5 board members would be administering the management
based operations of the venture. The operations manager and different departmental heads will
be assisting the management board in making decisions on the different developments in the
management operations. The application of the hierarchical structure will not only ensure top-
down but also bottom- up communication between the different stakeholders while operating as
per the different operational objectives of the venture.The success factors of the management
team will be based on the facilitation of effective communication between the different levels of
stakeholders. In this relation, the organization would empower the transparency of the

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communication between the different stakeholders and the management. The facilitation of two
way communication would assist the organization in identifying the issues and develop
preventive activities or mitigate crisis.
The organization would take the initiative of prioritizing communication between the
employees with the purpose of improving the effectiveness of the business venture while
operating in the different markets. The improvement of communication between the different
stakeholders in the venture would allow the same in improving the collaboration between the
management and the employees. On the other hand, the management of the organization would
take the initiative of improving the links of communication between the different departments for
improving the performance. The management would also facilitate supervisory activities on the
activities for maintaining the quality of the proposition in accordance with the demand of the
customers. In this relation, the management would indulge in different quality and performance
checks with the purpose of improving the quality of the operations of the venture in accordance
with the demand of the customers.
The reports on the performance of the different teams would be scrutinized by the
operational managers and the board members. Moreover, the decisions in the organization will
be based on a centralized structure where the board members and the CEO would play an
important role in shaping the progress of the venture. However, the organizational management
would also include the viewpoints of the different stakeholders while making a decision which
would empower the rate of collaboration and inclusiveness of the employees and the other
stakeholders in the different activities of the venture. Therefore, the organization would be
ascertaining an effective management based operation with the purpose of improving the rate of
operation of the venture while operating in the different markets.

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Marketing plan
 Product: The product offering of the organization will be mainly targeted towards the
female customers who are indulged in different jobs. The organization would propose
herbal cosmetics solutions for skin and personal care. The development of the herbal
cosmetics would allow the venture in gaining a competitive edge in the respective
markets due to the increasing rate of health conscious consumers. Most of the customers
avoid using cosmetics that are made through infusion of chemicals that harms the skin
cells leading to different carcinogenic elements. Therefore, the proposition of the venture
would be chiefly based on the avoidance of carcinogenic materials in the cosmetics with
the purpose of drawing the attention of the prospective customers towards their
propositions.
 Price: The price of the herbal cosmetics of the organization will be made through the
application of competitive pricing strategies. The competitive pricing strategies would
allow the organization in improving their market position while drawing the attention of
wider range of customer base while influencing their affordability. The competitive
pricing strategy would also allow the organization in maintaining the flexibility of the
pricing as per the market demand or economic fluctuations. Finally, the application of
competitive pricing strategy would allow the organization in proposing the cosmetics in a
bit lower price than that of the competitors which would allow the same in retaining the
loyalty of the customers.
 Place: The organization would be taking the initiative of applying the Omni-channeled
distribution process through which it might be able to draw the attention of the customers
through their extensive online and physical presence. The utilization of the online or e-

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commerce platforms would allow the organization in boosting its sales volume by
maximized involvement of the customers in convenient shopping. On the other hand, the
distribution of the cosmetics in different shopping malls and supermarkets would also
enable the venture in improving the availability of the proposition sin accordance with
the market demand. The Omni-channeled distribution process of the organization would
assist the same in attracting the attention of the millennial along with the baby boomers.
Therefore, the Omni-channeled distribution process would allow the venture in
increasing the availability of the propositions in the market while influencing the buying
behavior of the target customers.
 Promotion: The organization would be making use of cause- marketing technique
through different social media platforms. The organization would take the initiative of
donating AU$1 for education of female children in the developing economies on every
purchase of their propositions. The utilization of the cause marketing strategy through the
social media platforms like Facebook and Instagram would allow the venture in
influencing the buying behavior of the customers. On the other hand, the organization
would also take the initiative of promoting their propositions through flyers, banners and
television advertisements. The confluence of traditional promotional methods with the
social media platforms would allow the business in maximizing the market scope while
increasing its sales volume.
Competitor analysis
The chief competitors of the concerned organization are Ross Cosmetics Australia Pty
Ltd and BeSame Cosmetics Australia. The competitive edge of Ross Cosmetics is specifically
based on the automation processes that are implemented by the same with the purpose of

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improving the productivity to suit with the demand of the customers. The automated process of
manufacturing the cosmetics help an organization in improving the rate of operations in
accordance with the demand of the customers. On the other hand, BeSame Cosmetics have taken
the initiative of introducing a wider range of cosmetic propositions. The wider range of cosmetic
propositions enabled the business in improving the sales volume of the same while operating in
the different markets. However, the competitive benefit of the concerned organization will be
based on the proposition of herbal cosmetics which will adhere to the changing customer
preferences. On the other hand, the competitive pricing strategy of the organization would assist
the same in gaining the interests of the target customers.
The cause marketing is again an important perspective that would contribute to the
competitive edge of the venture. The organization will be upholding the cause of women
empowerment in the developing economies through every purchase of their propositions. It
would naturally attract the attention of the target group of customers towards their propositions
while maximizing the sales volume of the same. However, the organization might face certain
challenges in improving the process flow through semi- automated technologies, avoiding the
human errors, which might affect the productivity of the same. Therefore, the strategies of the
organization related to competitive pricing and cause marketing would help in improving the
sales volume. However, the lack of sufficient initial capital investments might restrict the
capabilities of the organization in expanding its productivity based on the application of semi-
automated or automated processes.
Financial analysis
The financial analysis of the concerned organization involved understanding of the
different cash flows and sales revenue and the manner in which the same would empower the

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business operations. It has been noted that the sales revenue portrayed a positive and progressive
trend towards the growth of the venture in the context of revenues. On the other hand, it has been
observed from the income statement that the organization will be encountering an enhanced
profitability in the second year which is again a progressive trend for the venture. Therefore, the
development of the financial statements would allow the organization in gaining a competitive
edge over the existing market players.
Risks and challenges
The major risks that might be faced by the organization while making the initiation of the
business process are:
 Lower capital investments in the initial phase: Lower capital investments in the initial
phase might curtail the competencies of the organization in boosting its productivity
while operating as per the market demand. The lack of automated processes in the
venture might be a resultant of insufficient investments being made in the initial phase of
the organizational growth process.
 Absence of skilled workforce: Sourcing skilled workforce having a complete knowledge
on the different processes that might be considered by the organization is difficult to find.
The lack of skilled workforce might result to incapability of the organization in fulfilling
the common objective of the venture. On the other hand, the lack of skilled workforce
might affect the quality of the propositions and the productivity of the venture.
 Threat of the new entrants and substitutes in the market: The threat of the new
entrants in the market might be a growing concern for the business venture. The lower

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priced substitutes hold a more important role in posing a threat to the organization as it
would drive the buying intent of the consumers. The increased threat of the new entrants
and the substitute propositions might affect the capability of the organization while
operating in the different markets.
 Intense competition from the existing organizations: The intensified competition
between the existing players might affect the sustenance and market growth of the
venture. In this relation, the loyalty of the customers would vary in accordance with the
propositions that are made by the firms and the reliability that is being provided by the
same. The loyalty of the customers towards the existing firms might affect the
capabilities of the venture in improving their sales volume.
 Lower margins: The lower margins might be the outcome of the maximized initial
investments. Therefore, continuously diminishing margins might affect the capability of
the venture in improving the operational performance.

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Appendix
Startup cost
Particulars
Amount (in
$) Particulars
Amount (in
$)
Start-Up Expenses: Assets:
Legal 1,500 Non-cash assets from start-up 83,700
Stationery 450
Cash requirements from start-
up 90,000
Brochures 2,500 Total assets 173,700
Consultants 3,200 Liabilities and Capital:
Insurance 600 Liabilities:
Rent 2,000 Current borrowings 28,700
Remodeling 13,000 Long-term liabilities 69,200
Total start-up
expenses 23,250 Total liabilities 97,900
Start-Up Assets: Capital:
Cash required 65,000 Owner 1 50,000
Start-up assets to fund 166,250 Total planned investment 50,000
Total funding
required 189,500 Loss at start-up (23,250)
Total capital 26,750
Total capital and liabilities 124,650
Total funding 147,900