International Business Strategy: Rovio Entertainments Analysis Report

This report provides a comprehensive analysis of Rovio Entertainments' international business strategy. Section A explores global megatrends and their impact on Rovio's strategic position, identifying threats and opportunities. It discusses the influence of demographics, technology, economic interconnectedness, and urbanization. Section B focuses on scenario planning for 5 and 10 years, outlining potential future developments and strategic recommendations. The report examines the company's gaming process, the impact of celebrity endorsements, and the need for effective teamwork and communication. It also highlights the importance of aligning operational activities with scenario planning to enhance the business's future prospects.

International Business Strategy
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Table of Contents
Section A.....................................................................................................................................................2
Introduction.............................................................................................................................................2
Global megatrends and their impact on the Rovio Entertainments strategic position..............................2
Threats and opportunities of Rovio Entertainments.................................................................................3
Conclusion...............................................................................................................................................4
Section B.....................................................................................................................................................5
Introduction.............................................................................................................................................5
Scenario planning for Rovio Entertainments...........................................................................................5
Recommendations...................................................................................................................................6
Conclusion...............................................................................................................................................7
References...................................................................................................................................................8
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Section A
Introduction
The purpose of this part is to provide an effective and suitable view on the global megatrends
along with their impact on the Rovio Entertainments on the strategic position of the firm. The
part also discusses the threats as well as the opportunities that are firm received from the market
to expand their business and their valuable process. The paper also discusses the strategic view
of the firm in term of their business activities.
Global megatrends and their impact on the Rovio Entertainments strategic position
The global megatrends are considered to be salient to the future that helps the community and the
system to develop their value within the market. Numerous megatrends have an effective impact
on the business value and the working function of the community that helps to provide a suitable
activity in the field (Entertainment, 2009). The suitable and effective four megatrends can be
identified as the demographics than the enabling technology, economic interconnectedness as
well as the urbanization. The entire megatrends have the potential impact over the Rovio
entertainments business strategy for dealing with the situation and the operational activity of the
firm. The organisation has a suitable strategy in term of the electronic playground Angry Bird
that captures the attractiveness of the diverse demographic factor (Buckley, and Ghauri, 2015).
Most of the strategy of the firm deals with the megatrends to maintain its strategic position
within the market. The organisation is in the process of creation of the more distributed means of
the physical interaction that also with the families as well as the children for the occasional visit
to the Disneyland (Tulung, 2017). This effectively shows that the economic interconnectedness
along with the demographics factor within the firm for maintaining their value and the business
process within the market.
The organisation has a valuable effect on the gaming process that helps to maintain the value of
the country for determining the strategic position within the market. The organisations with their
strategy and their valuable position within the market have an effective understanding of the
development of the business process (Rugman, and Verbeke, 2017). The organisation even
utilised the celebrity to endorse their game, and for that, the entire activity of the firm is to deal
with the market situation and maintain the strategic position of the firm within the market. With
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the help of the economic factor in term of the megatrend have the most suitable and valuable
impact on the firm that helps the business to maintain their value regarding the amusement parks
as well as the entertainment activity in the field (Holmes Jr et al., 2018). The restricting of the
firm and their valuable operational activity for the development of the business process that helps
them to maintain their strategic position in the market. The strategic vision of the firm has an
effective value within the market which can be effectively understood with the suitable and
effective value of the megatrend within the community. The strategic position of the firm has to
develop its market view within the field.
Threats and opportunities of Rovio Entertainments
The organisation with their strategic view and the working function has to face some of the vital
challenges as well as the opportunities within the market. The opportunity faced by the firm is
regarding the launch of the new Apple iPhone as well as the App store that helps the business to
set their game and the application to the customers and maintain their market value (Perchard et
al., 2017). The organisation also faces an effective opportunity with the growing demographic
factor that helps the business to enhance their market share and their value within the field. The
organisation also have a vital and suitable impact regarding the development of the new Angry
Birds game for the customers that support to develop their market value and their business
process. The organisation is also having the opportunity with its effective team that helps the
business to maintain the working function within the field (Chi, Li, Trigeorgis, and Tsekrekos,
2018). The organisation effectively partnered with the Samsung for including the motion control
game of Angry Bird that also on the smart television. This is one of the vital opportunities for the
firm to enhance their market value and their position within the market to maintain the business
activity within the market.
The organisation, on the other hand, is also facing some of the huge threats regarding their
expansion and the operational activity of the firm. The organisation faces its threat in term of the
stalled growth within the business. The organisation faced some of the huge criticism regarding
the facts that the company is failing to introduce the new characters as well as the industry
experts within the new game process (Nambisan, Zahra, and Luo, 2019). The business also faces
a threat regarding the restricting process for dealing with the situation and the operational
activity of the firm. The organisation maintains its employees to develop their value and their
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market position within the market for dealing with the market condition and the suitable process
of the firm (Cuervo-Cazurra, 2016). The CEO of the firm needs to understand the process and
the business activity of the firm to maintain their value and their working function. The
organisation also faces some of the huge threats regarding their gaming system and its
operational activity within the field. The revenue of the firm along with the various games within
the market shows that the business can effectively develop their value and their working function
within the field for the betterment of the firm.
Conclusion
It can be concluded from this part that the organisation Rovio Entertainments face a suitable
impact on their strategic position in term of the global megatrends within the market. The part
also concludes that the four megatrends that have the impact of the firm are the demographics
than the enabling technology, economic interconnectedness as well as the urbanisation. The part
also concludes that the organisation is facing some of the huge opportunities as well as threats
within the market. It can also be concluded that the entire activity of the firm is to enhance the
valuable protect within the firm to develop the business.
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Section B
Introduction
The primary purpose of this part of the paper is to develop an effective view of the business in
term of scenario planning for dealing with the situation. The part eventually discusses the
effective scenario planning for Rovio entertainment to develop their value for 5 years and 10
years within the market. The paper also discusses the various acts of the firm within the market
to enhance their value in the market and maintain their working function.
Scenario planning for Rovio Entertainments
The scenario planning is the process that is making an effective assumption on what the future is
going to be for the firm as well as it also effectively shows the primary reason for the business to
change their environment of the future. In other words, it can be seen that the scenario planning
is also identified as the specific set of the uncertainties along with the different realities that
might happen within the future for the development of the business (Mitchell et al., 2016).
Scenario planning is effectively utilised for understanding the value and the working function
within the field (Li et al., 2017). With the help of the scenario planning the organisation can
effectively understand the need of the business and their valuable activity within the field. The
scenario can be effectively planned with the help of analysing the driving force then the critical
uncertainties of the business and even regarding the implication of the various activities within
the field (Deal et al., 2017). In most of the situation, it can be seen that with the help of the
scenario planning the organisation is having the most effective and valuable activity within the
field. Scenario planning allows the business to develop the growth of the business and also
provide valuable activity within the market for the betterment of the field.
The scenario for 5 years: The organisation Rovio Entertainment has a valuable activity to deal
with the business process, and this could be effectively developed within the field to gain the
business process within the firm. The organisation develops their game and their value to gain
the following process within the field. The organisation maintains its value to control the system
and the gaming process within the field (Flynn et al., 2018). The organisation has developed their
game and application for the family and the children to provide them a suitable and effective
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view on the development process. The organisation has the most suitable value where the
amount has been developed to achieve, and the budget is set to be 175 million euro. The activity
of the firm is to develop their gaming process within the field to generalize the value for 5 years,
and this has the effective value for maintaining the most effective value within the field (Oteros-
Rozas, Ravera, and Palomo, 2015). The effective value of the entire process deal with the
working function and the situational activity of the firm within the market. The use of
Hollywood celebrities is effectively developed within the firm to enhance their sale value and
their business process.
The scenario for 10 years: The organisation had the plan where they see themselves in the
future of 10 years of development for the firm. The organisation has planned the game and
another movie of Angry Bird that would help them to capture the market and provide a suitable
understanding of the firm. The picture and the valuable activity of the firm are to develop their
view within the situation (Vecchiato, 2019). The organisation enhances its working function in a
developed way with a suitable and effective gaming application along with the movie within the
market. The primary focus of the firm after the restricting of the business process is to enhance
their focus on the game application and also on the entertainment factor of the organisation
(Raford, 2015). The organisation for the 10 years of their activity is also in the process of
developing their value and their business activity effectively within the process with the
operating profit of around 10 million euro. The entire activity of the firm helps the business to
grain the market value and the developed working value for the future development of the
business within the field.
Recommendations
The entire activity of the firm is to provide their primary focus on the development of the gaming
system and the other application that would help them to capture the market and enhance the
value of the firm. It is highly recommended for the firm that they need to develop their teamwork
and their communication level to maintain a suitable activity within the firm to deal with the
situation. It is also recommended that the entire activity of the firm needs to be effectively
maintained by the management of the firm so that they can perform a suitable and effective value
for the expansion of the business. It is also recommended to the business to develop their
operational activity according to the suitable scenario planning to understand their activity for
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the future planning of the firm. It is the fact that the organisation has to develop their value and
their business process within the market most effectively and suitably. The primary activity of
the firm is to maintain its activity within the process for dealing with the situation.
Conclusion
This part of the paper concludes that scenario planning is the best process to understand the
future activity of the firm within the market. The paper also concludes that with the help of the
scenario planning the organisation deal with the market situation and maintains the activity of the
firm. It also concludes that the organisation enhances its working function in a developed way
with a suitable and effective gaming application along with the movie within the market. The
paper also concludes that the organisation has developed their game and application for the
family and the children to provide them a suitable and effective view on the development
process.
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References
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