Analyzing International Marketing Operations for Rowlinson Knitwear

This report provides an analysis of international marketing operations, focusing on Rowlinson Knitwear, a UK-based knitwear fabric supplier. It explores the differences between global and local marketing strategies, highlighting the benefits of international market expansion for Rowlinson Knitwear. The report investigates how the marketing mix (product, pricing, promotion, and distribution) varies across international markets and evaluates the circumstances under which Rowlinson Knitwear should adopt local versus global approaches, discussing the implications of each. Furthermore, it analyzes various international marketing approaches, including segmentation, targeting, and positioning, with examples from other organizations to enhance Rowlinson Knitwear's strategy. The report concludes with recommendations for Rowlinson Knitwear, emphasizing strategic control and planning to navigate opportunities in the global market effectively.

International marketing
operations

Table of contents
Introduction
An overview of the chosen organisation in context of their current market and performance.
Explain the difference between global and local marketing, using examples where appropriate and an overview of the key
arguments in the global v local debate.
Explain what are benefits of performing international market in relation to Rowlinson Knitwear
How does the product, pricing, promotional and distribution approach differ when using a variety of international markets?
Investigate, apply and critically evaluate the marketing mix in a range of international context.
Evaluate the circumstances when Rowlinson Knitwear chosen organisation needs to continue with local approach and when
to switch to global approach. Also, discuss implications of both the approaches.
Explain,analyse and evaluate in detail the various international marketing approaches Rowlinson Knitwear chosen
organisation can adopt. Use examples from other organisations to further enhance Rowlinson Knitwear answer.

INTRODUCTION
 The international marketing is a wide and major concept which helps a business to
perform marketing operations globally (Cavusgil, Deligonul, and Cavusgil, 2018).
In the recent times, due to increased competition between companies, it is crucial
for the business to focus on development of marketing operations. Global marketing
operations should be developed with the help of professional tools and techniques
in order to achieve key targets and objectives. Precise marketing operations helps a
business entity to move ahead of its competitors and gain competitive advantage.

overview of the chosen organisation
 Rowlinson Knitwear is an UK based Knitwear fabric supplier organization
that has been established in the year 1935. The organization has been
manufacturing high quality garments with school wear and corporate ware.
The organization has been developed in order to understand about needs of
clothes and fabric within United Kingdom. The organization has wide range
of clothes which makes organization more effective within local market.

the difference between global and
local marketing
 Global Debate- As per the global debate it has been marked out that for attaining
success within international marketplace. It is required by an organization for
strategic selection which leads towards developing business as per global market. The
global debate mainly deals with business expansion of business operations within
international market. As per global debate important aspect for business expansion is
based over usage of information technology which leads upon gaining success within
business and its operations.

Continue
Local Debate- In recent times its has been observed that times,
performing business in the local marketplace is one of the crucial role of
management to develop efforts. The local debate relates with
organizational rules and regulations that is required to be followed by an
organization. In relation to local debate organization should be able to
analyze risk that is based upon key operations of business which is low.

Benefits of performing international
market in relation to Rowlinson Knitwear
New Opportunities: Whilst Rowlinson Knitwear commercial enterprise can locate
new possibilities simply through advertising locally, worldwide advertising can
offer Rowlinson Knitwear commercial enterprise with even extra possibilities.
Think approximately it; the extra humans Rowlinson Knitwear marketplace to, the
extra and wider the popularity Rowlinson Knitwear should acquire after all, a
robust emblem identification is paramount to construct loyalty and agree with and
which will deliver stability, however unfold this global and this may flourish.

Continue
 Market Expansion: There are several motives why Rowlinson
Knitwear commercial enterprise must put money into worldwide
advertising. Whilst there are infinite blessings of increasing
Rowlinson Knitwear commercial enterprise alone, worldwide
advertising can considerably assist open up a huge purchaser base,
that is paramount to acquire extra earnings margins.

Marketing mix
The advertising and marketing blend and its utility is important for a organization to carry out key operations and functions. It is
one of the foremost roles of a commercial enterprise to use the utility of advertising and marketing blend on the way to boom
normal capacity of the commercial enterprise. Rowlinson Knitwear should additionally examine and compare the utility of
advertising and marketing blend on the way to efficaciously sell its services and products with inside the overseas marketplace. The
utility of advertising and marketing blend for Rowlinson Knitwear is noted below:
Price-
Place-
Promotion-

Global approach
 The commercial enterprise have to awareness on reading the marketplace situations if
Rowlinson Knitwear want to expand international and neighborhood technique. In the
neighborhood commercial enterprise environment, a employer have to compare all
primary elements which can be associated with its improvement if Rowlinson
Knitwear want to advantage key technique in improvement. The Rowlinson Knitwear
have to additionally analyses all primary inner and elements if Rowlinson Knitwear
want to carry out key commercial enterprise operations. In order to setup
neighborhood commercial enterprise, it's far essential for a employer to awareness on
key elements that can effect on its functioning.

International marketing approaches
 The worldwide advertising procedures and strategies are maximum vital for a
commercial enterprise to be followed with a view to boom increase perspectives. The
principal procedures associated with worldwide advertising are referred to below:
 Segmentation-
 Targeting
 Positioning-

International orientation
International orientation of an employer is described because the depth of
global linked ness of an employer in phrases of the presence of trade. In
the house or neighborhood country, it is simple to position emphasis on
domestic and global orientation. The principal position of a corporation is
to pick out excellent alternatives in getting into the global marketplace
for growing enterprise improvement primarily based totally method.