Analyzing CSR Approaches in Micro, SME, and Corporate Businesses

Desklib provides solved assignments and past papers to help students succeed.

ROX: FOUNDATION OF BUSINESS COMMUNICATION

Table of Contents
INTRODUCTION......................................................................................................................3
PART 1.....................................................................................................................................5
ELUCIDATION OF A SUSTAINABLE APPROACH TO BUSINESS STRATEGY...............5
ANALYSE THE DIFFERENT APPROACHES TO CSR OF MICRO, SME AND
CORPORATE BUSINESS....................................................................................................7
SIMILARITIES AND DIFFERENCES...................................................................................7
BENEFITS OF CSR IMPLEMENTATION............................................................................9
CHALLENGES IN CSR IMPLEMENTATION.....................................................................10
PART 2...................................................................................................................................11
CONCLUSION.......................................................................................................................14
REFERENCES.......................................................................................................................15

INTRODUCTION
This assignment has focused on representing understanding and implication of sustainable
method for business management and communication. This is done with the application of
relevant theories available from credible sources. This also focused on illustration of key
skills used for developing effective communication for business management, strategic
planning and dealing with CSR challenges. Business communication is key to communicate
the vision and aspiration of the business with all stakeholders. Business communication is
the procedure of connecting for a business deal, the operation for developing mutual
understanding and profitability.

PART 1
ELUCIDATION OF A SUSTAINABLE APPROACH TO BUSINESS STRATEGY
The concept of sustainable approached for developing the business and expanding it. For
the business unit
The sustainable approach means adopting business approaches and actions that meet the
requirements of the organization and its shareholders currently while guarding, supporting
and enhancing natural resources the human and that will be desirable in the forthcoming
days.
BC aims to ensure evolving good connection, response, the relationship among the different
stakeholders of the business. This, in turn, supports the goodwill of the business. For
developing such a connection it is significant to prepare clear messages for the parties to the
business. Understanding is the foundation of efficient business communication. Although it is
argued that response of the receiver depends on the type of communication took place
among the different parties to the business, business policies, vision, strategic management
of the resources, management of HR and policies to fulfil CSR responsibilities are also an
important factor (Knut Haanaes, 2016).
It is argued that most professional communication is transactional and it a two-way process
among the different stakeholders of the business. Business communication is the procedure
of linking for a business deal, operation for evolving mutual understanding and profitability.
There are numerous benefits of efficient communication and these are:
Synchronizing strategy and sustainability: management of the organization needs to
ensure that policies and the procedure formulated are sustainable and organization can use
them for the long term. The strategy is to generate profit along with reducing the carbon
footprint and another negative impact, For example, Unilever's "Sustainable living" that has a
goal of doubling the growth, reducing carbon footprint and reducing the damage to the
environment and resources (Saylor.org, 2019).
Natural resources and SCM: data indicates that consumer prefers to retain their loyalty
with the companies that use products and services eco-friendly suppliers. The use of eco-
friendly resources in the business help in mitigating the damage done to the natural
resources. The different organization has adopted different ways to keep their business
practices sustainable and also ensure the welfare of t society. They also involve some

ethical guidelines for the betterment of products. For example, Toyota has designed a hybrid
engine for reducing the negative impact on the resources and decreasing the dependence
on rare minerals. It also developed alternative motor technology to reduce dependence on
imports. It has reduced the financial risk and operational risk for the business (Patricia
Lotich, 2019).
Continuous improvement of the process: the continuous monitoring of the business
process is crucial to ensure the sustainability of the processes and the operations. The
effective communication among the different stakeholders of the business ensures the
productivity of the performance and the collaboration among the different parties to the
business in an efficient manner. This also enhances the performance of the business unit
and leads to the growth of the business unit. Continuous improvement in policies like labour
rights protection is needed for the welfare of labours. For example, Nike in Indonesia faced
public anger and boycott for abusing the rights of labour and the year 2005 it has
transformed the most transparent and open company by publishing a detailed report on the
condition of labour in its factories (Knut Haanaes, 2016).
Engage with the stakeholders: cooperation and continuous interaction among the
stakeholders is must and it helping in solving the ongoing crisis in the business. Participation
with the stakeholders is considered as the key to achieving business goals. For example,
Toyota focused on the participation of the front line of the employees in decision making this
has benefited the organization and provides equal opportunity for the growth.
There are several sustainable approaches for the business and these are:
 It helps in developing mutual trust and confidence among the parties involved in
business operations.
 It enhances the productivity of employees and assists them in understanding the
importance of strategic planning for the business (Saylor.org, 2019).
 Communication among the different parties involved in business helps in developing
cooperation among the team members that help in achieving the business goals.
 It creates an opportunity for gaining promotion and connects positively with others.
ANALYSE THE DIFFERENT APPROACHES TO CSR OF MICRO, SME AND
CORPORATE BUSINESS
CSR has many definitions and it is becoming a mainstream issue nowadays. CSR is simply
an obligation of business to the society and especially to the stakeholders. As per the
international chamber of commerce, CSR is giving back to the society in return of its
resources.

A sustainable business method is using the resources in a way that they can cater to both
present and future need of the business unit successfully (Knut Haanaes, 2016).
Stakeholders approach the CSR: according to the porter pure stakeholder method cannot
be used for CSR. As per this approach, it is not suitable in all situations and the stakeholders
not all the times understand the needs and the capabilities of the business. These are more
concerned about their interest and it the reason for the failure of the approach.
Participation approach: the participation is involving each layer of administration in
decision making. This activity is largely considered as the activity of large business units. But
SMEs are approximately 90% of the total business. Though, the business responsibility is
different from the large organization crucial activity for developing a relationship between the
different stakeholders of the business unit. CSR is also managed well and also with the
effectiveness of the organization has skilled managers who can communicate well the aims
of the organization to the stakeholders (Patricia Lotich, 2019).
SIMILARITIES AND DIFFERENCES
CSR for SMEs is becoming a mainstream issue nowadays. CSR is simply the obligation of
business to the society and especially to the stakeholders. As per the international chamber
of commerce CSR is giving back to the society in return of its resources and it is not similar
for the small size business units and also for the large size business units because the aims
and objectives, mission, vision, resources and aspirations are different for the different
organizations. It depends on the size of the business unit how it fulfils it CSR. Small size
business mainly focuses on job generation and achieving economy of scale while the large
size organizations mainly focus on improving the relationship among stakeholders (Carlyann
Edwards, 2018).
Job generation: the main responsibility of the SME units to create a job for the economy as
they are 90% of the total organizations running in the economy. Although their size ranges
from small to medium (0-250) but the generation of the job is crucial. Data indicates that
SMEs in the UK have created 50-60% jobs in the year 2017.
GDP: the other business responsibility of the business is to contribute to the local and
national economy. This contribution depends on the number of jobs created and the latest
technologies invented by the business units. For example A partner project between UN and
SGS, the SMEs business units are reducing the cost of business units by green initiatives
taken by the business (Carlyann Edwards, 2018).
Innovation: it is the SR of the small business unit to invent more and offer latest and cutting
edge technologies for the society and other business units. For example, Aviva PLC has

developed eco-friendly solutions for the business partners and achieved the economy of the
scale then. Innovation is one of the major responsibilities of small size business units. Most
of the cutting edge technologies in the world are developed by small size business units.

CSR for large business
The Toyota Motor Corporation has formulated policy for SD by improving the relationship
with the stakeholders along with contributing for SD. CSR is the constant commitment of the
business organization to do business ethically and sustainably and contribute to economic
evolution. It is also improving the quality of life of the workforce and their families (Toyota,
2019).
Customer-first: the organization emphasised on delivering innovative, safe and secure
products to the consumers to meet their needs. They also ensure the protection of the
personal information of the consumers as per the privacy norms of each country.
Employees: the organization believes in creating mutual trust and responsibility among the
employee and the employer. It also emphasized on creating an inclusive, diverse and
healthy work environment for its employees so that they can grow in the enabling work
environment Mishra and Modi, 2016).
Environmental activities: most of the business units of large size focus on improving the
environmental standards used by them for the production and delivering of the services.
Much large size organization focuses on reducing the level of pollution by their business
units by installing the treatment plan within the premises.
Philanthropic activities: the other major responsibility of the large size business unit is to
provide some portion of its revenue for the activities like development of education and
health care sector. The philanthropic activities are the major portion of CSR of any business
unit.
BENEFITS OF CSR IMPLEMENTATION
The advantage of the implementation of the CSR activities for the organization is many and
these are as follows:
 It helps in developing mutual trust and confidence among the parties involved in
business operations.
 It enhances the efficiency of employees and supports them in understanding the
importance of strategic planning for the business (Mishra and Modi, 2016).
 Effective Communication among the different parties involved in business helps in
developing cooperation among the team members that help in achieving the
business goals.
 It creates an opportunity for gaining promotion and connects positively with others.

CHALLENGES IN CSR IMPLEMENTATION
Legal challenges: every organization to create the goodwill for its business in the market
focuses on creating developing a tie between the businesses a local community. But the
different local government has different rules and regulations for it. The strict and controlling
environment for contributing to society hampers the morale of the business units. For
example, a technologically advanced business organization might focus on providing digital
literacy to the local population but as per the government mandate, they can only contribute
to the health sector (Toyota, 2019).
Operation cost: if the organization recognizes its responsibility for the community and the
employees but the operational cost is beyond the bearing capacity of the organization then it
can be a hurdle in the implementation of CSR activities.
Corporate image: the image and the Brand worth of the corporate also play a key role in the
implementation of the CSR but at times the brand image also acts as a hurdle making the
business socially responsible. For example, P&G supports many social campaigns but the
past image for making tobacco products affects CSR (Andrews, 2016).

PART 2
Since I have enrolled in this course I have well-read a lot about the subject and topic I have
enrolled in. this course has also helped me in improvising my skills and learning with great
enthusiasm. This has work has also helped me learn about the importance of managing
business social responsibility and using them for the advantage of the business. The
qualities and the skills that I have improvised are my presentation abilities during classroom
accomplishments. In this course, my communication skills are improved and I have also
worked on my presentation skills. For the classroom activities and group discussion, I have
used my knowledge and abilities and these are further improved with the feedback of my
peers and guides in the project (Business balls, 2019).
For this work, I have used Kolb reflective learning cycle. I have used all the phases of this
learning cycle in my assessment activities. In my learning phase to improve my learning and
experience, I have used my analytical abilities and observation skills to learn effectively
about the given topic. My observational abilities helped in reading, writing, assessing and
conceptualizing the information. I have used my perception to improve my skills, knowledge
and expertise about the given topic. I have used this cycle as I understand the importance
of using analytical aptitude and knowledge is key for the successful execution of any project
irrespective of its size.
In this project, I have also used my observation ability in understanding the nuance of CSR
and its importance for the business and also for the individuals. With the use learning cycle I
have used analytical or observation skills in analysing the data available online about the
business CSR, sustainability and it’s important for the business. I have used a range of
resources and libraries for accessing the data and information from different sources. I have
used my analytical aptitude and decisiveness for extracting the useful information from the
data and conceptualize it for using it. For completing these projects lots of inputs were
available from the different sources and I have used experimentation skills for using and
sorting information efficiently. In this project only I have mixed information with the use of my
decisiveness (Smith, 2016).
Presentation skills are important for presenting the knowledge before the peer and I have
also improved my online research skills for accessing the right information for the
implementation of this project. In this project, I have also learned about the challenges faced
by the organizations in implementing CSR responsibility. I have learned that every
organization to create the goodwill for its business in the market focuses need to establish a