This individual venture development proposal focuses on Royal Bakery, a new bakery venture planned for the London market. The report details the opportunity formation, including the business concept of offering a variety of bakery items from multiple countries. It outlines the business plan, including company description, market analysis (geographic, demographic, psychographic, and behavioral segmentation), and competitive analysis. The proposal also covers the entrepreneurial perspective, emphasizing the importance of identifying economic needs, managing resources, and navigating the stages of venture development. The report includes a SWOT analysis, highlighting the bakery's strengths, weaknesses, opportunities, and threats. Finally, the proposal includes an executive summary and a benchmarking section to guide the business operations and ensure customer satisfaction. The venture aims to provide high-quality bakery items and achieve competitive advantage in the London market.