This report delves into the alleged misconduct by AMP Insurance Limited Company, as investigated by the Banking Royal Commission. The central ethical question revolves around AMP's continued deduction of premiums from superannuation accounts of deceased individuals and charging fees for unoffered services. The analysis employs ethical theories, corporate governance principles, social responsibility frameworks, and the ASX 2010 recommendations to assess AMP's actions. The report highlights AMP's failure to act in the best interests of its customers, prioritizing profit maximization over ethical conduct and stakeholder well-being. It further examines stakeholder theory, emphasizing the importance of balancing shareholder wealth with the fair treatment of all stakeholders, including customers and employees. The report concludes that AMP's actions contravene corporate governance principles, CSR, CSV, and CSP, advocating for a shift towards ethical practices and shared values within the organization.