This report provides a comprehensive analysis of ethical considerations in business operations, focusing on the Royal Commission's investigation into misconduct in the banking, superannuation, and financial services industry. It examines the ethical implications of the Royal Commission's recommendations, particularly concerning the application of Deontological ethical theories. The report also explores the APES 110 Code of Ethics, highlighting the responsibilities of professionals in business settings and analyzing the unethical conduct of Freedom Insurance Group Limited as a case study. Through theoretical and practical evaluations, the report demonstrates the importance of ethical conduct, emphasizing the need for businesses to comply with legal and moral standards to ensure stakeholder interests and overall social wellbeing. The analysis includes the examination of the Royal Commission's recommendations and their alignment with ethical principles and the APES 110 Code.