This report provides a comprehensive analysis of Royal Dutch Shell, examining its mission, vision, purpose, and objectives. It explores how information from various documents, such as annual reports, codes of practice, and strategic plans, can be used to understand the company's direction and targets. The report details the process of conducting a situational analysis, including the identification of internal and external factors impacting the organization. It also identifies and explains legal issues, ethical practices, and strategic directions. Furthermore, it evaluates previous marketing strategies, assesses profitability, and conducts a competitive analysis. The report also covers marketing objectives, stakeholder involvement, and key performance indicators, concluding with an overview of financial risks and a bibliography of cited sources. This analysis provides valuable insights into the company's operations and strategic planning.