Information Technology: Analysis of Royal Eagle Hotel Operations

This report examines the crucial role of Information Technology (IT) in business operations, using the Royal Eagle Hotel as a case study. It explores how IT enhances efficiency, communication, and data management, offering advantages like improved inventory control and customer relationship management. The report also addresses the disadvantages of IT, such as data security threats and data loss, and discusses the ethical considerations, including security and privacy issues. Furthermore, it outlines different networking technologies like LAN, WAN, and MAN, relevant to the hotel's operations. The analysis highlights the importance of proper IT implementation for Royal Eagle Hotel's success, emphasizing both the opportunities and challenges associated with IT adoption, and the potential social and ethical implications like cyberbullying and confidentiality concerns.

Introduction to
Information

Executive Summary
Information technology is simply stated as the use of computers for storing the data of
individual and organisations. It plays a major part in the development and success of the firm.
Using the technology in the business can enhance the profit of organisations. IT is helping the
firm in effectively communication among the employees, to manage the inventory, for
managing and storing the data of firm and of their customers. Also there are several
disadvantages of using this technology like data theft, data loss when the data is stored online or
on servers. Through this, the management of Royal eagle can manage effectively their business
operations and different functions along with their employees. There are also several networking
technologies such as Lan, Wan, Pan which are used for networking purpose and for
communication purposes. Their are several benefits also for using this technology such as
sharing of resources, sharing of information etc.

Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................1
Literature Review.............................................................................................................................1
Analysis and discussion...................................................................................................................4
Findings............................................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

Introduction
Information technology (IT) is refers to use of computers for storing, transmitting,
manipulating or retrieval of data or information to be used in business operations. It is considered
as the subset of information and communication technology (ICT). It is used by the various
organisations due to its benefits and advantages. In this report, Royal Eagle is taken for
discussing the importance of IT in an organisation. The hotel is providing hospitality services in
the London, United Kingdom. This report will discuss the role of information technology in the
success and failure of the firm. Also the social and ethical issues are discussed which can effect
the firm in running properly. In the end, various types of networking technologies are discussed
in the report.
Literature Review
Role of IT in business success
Information Technology is the process if using the computers for storing, manipulating or
retrieving of the data which can further be used by the organisations or individuals. Information
technology is used by the various organisations for making the business operations and functions
efficient and better. The information technology is very helpful in doing the work effectively.
Through it, employees and firms can work with the required efficiency in performing their daily
operations. Information technology plays a very essential role in the development and growth of
an organisation. But when implemented improperly, it can also leads to failure of business. IT
plays a essential role in the success of business operations. The success of every business
depends on several factors such as accurate analysis, choosing suitable technology, and vision of
future. Companies who are using the Information technology in their operations seen a increase
in their market share, financials and overall competitiveness. Information technology provides
the opportunity for analysing the data and planning for business accordingly. It also provides the
tools for solving the complex issues and problems. For example: Through digital marketing,
firms can promote or advertise their products according to their choice and can target the
customers accordingly. Also in case of cloud computing , people can store their data safely on
the online servers and can download it when needed.
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Advantages
With the help of IT, Employees and management of organisations can effectively
communicate with each other in order to take effective decision for the betterment of
organisations. Management can use effective communication channels for gathering the required
information. There are several other alternatives available for communication such as VOIP,
live chat, video conferencing etc. Management of organisations can use IT in inventory
management for controlling their cost of products kept in inventory. This process is done using
the inventory management software which is connected with the sales (Lee, 2017). When a
product is sold, this software remove it from the inventory count. Through this software, staff
and management can determine the available goods in the inventory which can be used in future.
Through the IT, management of organisations can store and manage their data which is
accessible by the various other departments of the firm for using it effectively in the business
operations. The time of keeping hard copies of data and information is gone and this utility tool
of IT is future of storing data. Through these methods, organisations can improve their
performance for getting high success in the market as well as in the upcoming future.
Disadvantages
There are also drawbacks of using the IT as it can leads to failure of organisations due to
various reasons. Sometimes use of IT can negatively effect the success of the firms will be
discussed further. Security is a major concern when storing the data on system or on online
cloud storages. When an intruder from the outside enter in the organisation, it can steal the
valuable data of the firm and of their customers using cyber tricks or hacking. Due to this, the
data of the firm can reach in wrong hands in which there are chances of misuse the data. Even
this data can be used by the competitors of the organisations through which they can use the data
of customers and of company for implementing new strategies. Data loss is also a major concern
for organisation. When the data of the firm is stored on the computers or on online storage, then
there are chances that this data can be lost due to cloud services failures or computer system
failure. In that case, the stored data of the customers and organisation can be deleted which can
effect the functionality of the organisation.
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Ethics of using technology and its challenges
There are several ethics which must be considered by the business organisation for using
the Information technology. Some of these ethics are given below:
Security: Security is major problem in using the information technology. With the use of
internet, hackers are using it for hacking purposes. The hacking gets easy when the system is
connected to the internet. Hackers are using the IP addresses for getting access to people
computers and collect the data for their selfish reasons.
Privacy Issues: People now a days take seconds to put their data online for sharing or
social reasons. It has also give rise to exploitation of our freedom for privacy. People uses
webcams, and other tricks for obtaining the personal computer access or private information of
computer users.
The challenges for using this technology is that people can use it easily for their personal
use to get the personal data of other users. Through this technology, hackers can steal the data of
business organisations, individuals etc. for blackmailing. Internet is the main problem for such
technology due to its advantages and disadvantages for using the data inappropriately.
Type of networks
Network Technology is the process of communication between the individuals or
business functions by using network of computers and connected devices. Network technologies
are included various systems such as wireless, satellite, optical fibre systems etc. There are some
kind of technologies which can be used by the Royal Eagle hotel in their business operations for
networking. They are as follows:
WAN - It is a technology that can be used in a location in which the computers are
arranged at a far distance. It may be situated in the boundary of a nation. This kind of network is
expanded in a very large geographical area. WAN is an interconnection of different kind of LAN
systems which are formulated in future as LAN systems (Yen, 2017). These systems are
connected by different line of telephones and wave of radios which helps the communication via
different channels. There are mainly two kinds of WAN systems like Switched and point-to-
point. The communication channels which are used in this kind of systems are called
PSTN(Public Switched Telephone Network). The data that is connected with these systems have
to travel a long distance so that, the chances of damaging are increased. The speed of this system
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are also down as compare of other systems. It provide speed in terms of KB per second or
MB/second.
MAN – it is a system which is limited in a specific boundary of a location. This kind of
technologies are smaller than WAN and bigger than LAN. This systems are also spread in a huge
geographic area and the services are provided in this network by Internet service provider. These
kind of systems are used by those individuals who wants more speed than the WAN network.
The establishment of these systems are not so easy for a firm. Modem and wired cable are the
main parts of this network. The most appropriate example are Cable TV and high speed digital
subscriber line of these type of systems.
LAN – This is also called as Local area network. This kind of system has their own
boundaries and small connections in a specific area therefore, the speed of transferring is higher
than the other systems. This kind of networks are formulated for the persons who wants a higher
speed. This type of connection are created by the wire or wireless. The most appropriate example
of this network is the PUBG game which is played by the number of individuals on their phone
without wire(Annie Jin,2012).
Analysis and discussion
Role of IT in Royal Eagle hotel
Information technology plays a very essential role in the development and growth of an
organisation. But when implemented improperly, it can also leads to failure of business.
Similarly, Royal Eagle hotel also needs to properly implement the IT in their business
operations otherwise it can hamper the performance and growth of the hotel negatively. The
brand value of hotel is very good in the market so IT is very essential for the hotel to use in their
business operations. For enhancing the satisfaction of customers, appropriate technology must be
used by the hotel which will also impact the growth and failure of hotel in running depend upon
the use. Although ineffective implementation of IT services can leads to dissatisfaction among
the customers. Using IT In their services and operations, employees can effectively communicate
with each other and with customers effectively.
Advantages and disadvantages
There are several advantages of using IT in the Royal Eagle Hotel. The management of
royal eagle can collect the information of customers by using the Email and Feedbacks form on
website. Through these channels, management can effectively communicate with the customers
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as well as with employees. Through the inventory management, the required amount of goods
can be kept in inventory for maintaining the cost rather than storing unwanted goods. Through
the Information Technology, the data can be stored in the computer system and also on online
storages for securing it from outsiders. There are several disadvantages of using IT such as loss
of data when the server gets corrupted. Similarly the data theft is also a major cause which can
be used done by the hackers when the data is stored online.
Social and ethical issues in using the Information Technology are given below:
Social issues
Cyber Bullying: Bullying is majorly carried out through social media platforms and
messaging technologies. The cyber bullying can be done from anywhere, any time. Cyber
bullying is the latest trend in the teens now a days. When the information technology is used in
the Royal Eagle hotel, then there are chances of cyber bullying of staff and customers. When an
outsider person gets the data regarding the IP address or computer, then it can easily hack into
the system.
Ethical issues
Confidentiality: It is a major ethical issue in using the information technology. People
now a days are using social media and other technologies due to which their confidentiality is at
risk. Some people make fake profiles of other peoples using their information and photos which
can be obtained through social media easily. Due to this, the confidentiality of the people can be
easily impacted.
Network technology used by the Royal Eagle
Royal Eagle hotel is using the LAN network technology in their business operations.
Through this technology, staff can effectively communicate with each other in a better way.
Benefits of networking technology in Royal Eagle hotel are given below:
 File sharing: The employees of hotel can use the networking technology for sharing,
remotely accessing the files and information.
 Resource sharing: By using the networking technology in their hotel, management of
Royal Eagle can use the network-connected peripheral devices such as printers, scanners
and copiers between the multiple users which can help in saving the extra costs.
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 Sharing a single internet connection: The management of Royal Eagle can save their cost
of protecting the systems by using a single shared internet connection. It is also cost
efficient for protecting and securing the computers.
 Increasing storage capacity: The employees can share and access the files remotely from
shared computers or servers which ultimately leads to increases storage capacity.
Findings
Information Technology is very helpful for business and individuals in making their life
and working easier. The IT is helping the business in their success from many ways.
Communication can easily and effectively takes place in the organisation by using the suitable
technology. Through inventory management, company can reduce their extra cost of stocks in
the inventory. Also there are several disadvantages of using this technology like data theft, data
loss when the data is stored online or on servers. Through the use of IT in the business
operations, the market share and profit along with the sales can improve which is beneficial in
the success of firm. Through the digital marketing, organisations can promote and advertise their
products according to the demand of customers. They can even target their desirable audiences
through the help of technology.
CONCLUSION
It has been concluded from the above report that IT systems plays an crucial role in the
growth and success of a firm but there are some drawbacks which can affect the brand image of
firm. Hence, if the organisations wants to implement IT systems in their workplace they have to
acquire proper knowledge about the uses of this systems which will help them in development of
their firm.
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REFERENCES
Books and Journals
Amiri, A., 2017. Health Technology assessment of tissue type plasminogen activator for acute
Ischemic strok. (Doctoral dissertation, School of Health Information and Management,
Kerman University of Medical Sciences, Kerman, Iran).
Annie Jin, S.A., 2012. The potential of social media for luxury brand management. Marketing
Intelligence & Planning. 30(7). pp.687-699.
Balmer, J.M., 2012. Corporate brand management imperatives: Custodianship, credibility, and
calibration. California Management Review. 54(3). pp.6-33.
Braun, E., Kavaratzis, M. and Zenker, S., 2013. My city–my brand: the different roles of
residents in place branding. Journal of Place Management and Development. 6(1).
pp.18-28.
Elliott, R. H.and et. al2015. Strategic brand management. Oxford University Press, USA.
Heding, T., Knudtzen, C. F. and Bjerre, M., 2015. Brand management: Research, theory and
practice. Routledge.
Jugenheimer, D. W., Sheehan, K. and Kelley, L. D., 2015. Advertising media planning: a brand
management approach. Routledge.
Lee, S. J., You, J. L. and Hsieh, S. Y., 2017, May. Automatically locating unnamed windows
and inner frames for web regression testing. In Applied System Innovation (ICASI),
2017 International Conference on (pp. 184-187). IEEE.
Rebola, C. B., 2015. Designed technologies for healthy aging. Synthesis Lectures On Assistive,
Rehabilitative, and Health-Preserving Technologies. 4(1). pp.1-186.
Yen, N. Y. and Hung, J. C. eds., 2017. Frontier Computing: Theory, Technologies and
Applications FC 2016 (Vol. 422). Springer.
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