Analysis of the Contemporary Hospitality Industry for Royal Lion Hotel

This report provides an analysis of the contemporary hospitality industry, focusing on the Royal Lion Hotel. It begins with an introduction to the industry's pervasive nature and customer satisfaction focus. The report then conducts a macro-environmental analysis using the PESTLE framework, examining political, economic, technological, legislative, and environmental factors. Following this, a micro-environmental analysis is presented, including a SWOT analysis to evaluate the hotel's strengths, weaknesses, opportunities, and threats. The report further delves into factors affecting supply and demand, particularly addressing the impact of the COVID-19 pandemic. It also explores current trends and developments, such as changing consumer lifestyles and sustainability considerations, and how the Royal Lion Hotel is responding to these trends. The conclusion summarizes the industry's reliance on customer activity and the importance of food and beverage sectors. References for the analysis are also provided.

The Contemporary Hospitality
Industry

Introduction
• The hospitability industry has been
considered as the unique among all the
relative industries having the major
pervasiveness. This industry is majorly
having the focusses in the customer
satisfaction which tends to build of the
leisure, luxury basis teasing there
opposed need to have the providence to
better services to the customer.

Macro Environment Analysis
Political
This is one of the most important factor when organisation start operations in other countries. These involve identifying
and analysing freedom of business operations, political relations between the home country and host country.
Economical
Economic condition of the Asian country in terms of GDP, income per capita and cost of operations that Royal Lion
Hotel will incur in their hospitality and organisational operations. This is a significant factor that affects profitability of
the hospitality organisation in a country.

Cont..
Technological
This has become prime indicator for the success and this is why there are several reasons that make
technology an important aspect. Royal Lion Hotel will require identifying technological advancement
and its stage in Asian country where they are willing to expand their operations.
Legislative
This is the factor that governs all the functions and operations of the hospitality organisation. There are
several factors that are required to be analysed by the hospitality organisation and what impact they
make on its operations.
Environment
Environment has become major concern for all the countries and Royal Lion Hotel will have to pay
special attention to this factor.

Micro Environment Analysis
This includes environment that will help in better decision making of the Royal Lion Hotel
regarding their expansion in Asia. These factors are-
Strength
• Old Legacy as Royal Lion Hotel was established in 1610 make it one of the attraction
• Attractive and excellent exterior and interior
• Hotel provides all different type of modern experience and also has traditional elements
Weakness
• Lack experience of international market (because Royal Lion Hotel is only operating at UK)
• Limited experience in local market because Royal Lion Hotel is only serves one location

Cont..
Opportunity
• International expansion of the locations and
hospitality services
• Traditional elements of the hotel make it attractive
to the customers
• Opportunity in expansion of services in upper class
of hospitality services
• Increasing international tourism
Threats
• Increasing competition in hospitality industry

Factors affecting supply and demand
• There are many factors and most of the factors are uncertain as no one can
predict their entry into the market and the impact they leave on the
industry. Royal Lion Hotel has to work on the basis of these factors so that
they can maintain the level of supply and demand. The current crisis that
has affected the sector of hospitality both locally and internationally is the
pandemic of Covid-19 which has stopped international transport and this
sector has a restriction to stay close until everything is normal.

Drivers of current trends and developments
• Changing consumer lifestyle trends-
The consumption pattern and standard of people has totally
changed as now they like to keep up to date with the new trends so that
they do not feel they are left out of things.
• Sustainability and ethical considerations-
Many of the hotels such as Royal Lion Hotel is working with the
resources that sustains the environment so that it remains safe and better
for everyone. They believe that it is their duty to work with fair and ethical
trade practices so that they can serve to their loyal customers equally.

Responding to trends
In order to respond to trends they
are analyzing the change and
demands of the market. Nowadays
female travelers are increasing and
to keep up with that Royal Lion
Hotel has increased the level of
security so that they can roam
freely without any risk to their
safety.

Conclusion
• From the above file , it can be
conclude as The hospitability
industry basically based in the
activity of patrons has been the
transits and intermittent by looking
out the larger level of revenues.
Food and Beverages considered to
be the broader sectors gaining the
reign in the industry as it is
considered o be simple as bistros
which carrying out the homogenous
lists.

REFERENCES
• Perera, R., 2017. The PESTLE analysis. Nerdynaut.
• Policy, P., 2018. What is pestle analysis.
• Sarsby, A., 2016. SWOT analysis. Lulu. com.