This document outlines a comprehensive marketing research plan designed to assess consumer preferences for anti-anxiety tea in the Canadian market. The research begins with an introduction that highlights the importance of understanding customer needs in marketing operations. The plan details the pretesting phase, including feedback from respondents and modifications to the questionnaire, such as changing Likert scales to scaled or dichotomous questions. The question design section provides a detailed breakdown of each question, including type, scale, and justification. The summary of participants explains the selection of 150 respondents, comprising students and working-class individuals, and the rationale behind their demographic segmentation. The reflection section discusses the researcher's insights on questionnaire design and its impact on data collection. The document also includes references and appendices with the pretest and final questionnaires, providing a complete overview of the research process. The primary objective of this study is to refine the marketing research problem, aiming to understand how to make the 'Royal Lullaby- Anti Anxiety Tea' familiar to the Canadian people. The research is conducted using quantitative methods to address the marketing research problem and test the survey created.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
