HRM Strategies and Environmental Factors at Royal Mail

This report provides a comprehensive analysis of Human Resource Management (HRM) practices at Royal Mail. It begins by exploring how HR strategies have evolved using the concept of strategic HRM, emphasizing the importance of aligning HR functions with organizational objectives. The report then examines the impact of environmental factors on Royal Mail's culture and HR plan, highlighting the influence of both positive and negative environmental elements. It delves into the HR model employed by the company, focusing on the Standard Casual model of HRM, and how it creates value through improved financial performance and employee engagement. The report also differentiates between HRM and personnel management, and analyzes Royal Mail's job design strategies, including job enlargement and enrichment. Furthermore, it outlines the company's hiring and firing strategies, and uses corporate examples to illustrate good HR practices. The report concludes with recommendations and a summary of the key findings.

Human Resources
management

Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................3
How HR strategies changed by firm. Using concept of strategic HRM......................................3
Task 2...............................................................................................................................................4
Impact of environmental factors on culture and HR plan of the chosen organisation................4
Task 3...............................................................................................................................................5
HR model and how value created by firm...................................................................................5
Task 4...............................................................................................................................................6
Difference between HRM and personnel management...............................................................6
Task 5...............................................................................................................................................7
Analyse the job design strategies of chosen organisation...........................................................7
Task 6...............................................................................................................................................7
State hiring and firing strategies of chosen firm..........................................................................7
Task 7...............................................................................................................................................8
Use corporate examples of firms using good HR practises and literature...................................8
Recommendation.............................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Human resource management is the function of company that can handle everything having
to do with their employees. This HRM department helps the employees in contributing towards
the organisational goals and productivity. There are various HR strategies are being used in the
organisation to enhance employee’s performance and their productivity as well. there is certain
HR model that are being used in the organisation to develop their employee’s effectiveness and
this results in developing their knowledge and skills and maintained organisation operations
(Abane, and Brenya, 2021). The organisation which is taken in this report is Royal Mail. As it is
one of the British multinational postal service courier company. Company was founded in the
year 1516 by King Henry. The company provides services related to letter post, EMS, delivery,
parcel services and freight forwarding. There are about 162,263 employees are working currently
in the company. in this report it consists of discussion about HR strategies used in company,
impact of environmental factors on culture and using of HR model. Analysis of job design
strategies and firm using of good HR practises. At last, there is a conclusion and
recommendation.
Task 1
How HR strategies changed by firm. Using concept of strategic HRM.
Strategic human resource management is referring to the process of linking HR function
with organisation objectives to improve the performance. The most important challenge for
organisation is attracting and keeping talented employees for long time in the business
organisation. Does not matter how well it is design, no strategy will work analyse the
organisation is having right people which are having right skills and roles and motivated persons
which are being supported by leaders (Aguda, and et.al., 2021). Company should have to
develop competitive advantage in the market and among competitors by enhancing skills and
competencies of its staff member. then only company can achieve its organisational goals.
strategic human resource management is described as a management of people by providing
them desired value. it has some companies in promoting company goals and objectives.
Now a days HR strategies are changing in the business effectively. mostly in the
international business. HRM is particularly becoming a strategic partner which is helping the
global organisation in achieving of their goals and objectives. So, for gaining competitive

advantage in the market managers of a company should need to think more deeply and broadly
that how employees could contribute in their company's success. In context of Royal mail
company, managers are changing their HR strategies in very effective manner. As they are
providing employment security to the employees, they are paying well, providing training and
development programs, reducing status differences and involving them in innovative ideas. this
enables organisation and employees in being motivated and improving their accountable profits
as well. The organisation is managing HR strategies in very effective manner (Al-Atwi,
Amankwah-Amoah, and Khan, 2021). HR strategies are changing in Royal mail by adapting new
trends and maintaining high performing business activities. Changing and adopting new trends
and development organisation is moving forward and this well helping them in motivating
human capital and growing there profits as well.
Task 2
Impact of environmental factors on culture and HR plan of the chosen organisation.
Environment could impact positively and negatively on the culture of organisation as well.
As environment factors creates many opportunities and threats which good impact internal
environment of business or culture of business. Values of culture consist of some of the topics
like education, government oversight, wealth distribution sector in the organisation. as these
values influence the attitudes of environment. As if environment is positive then this create
positive impact on employee’s performance and environment is negative than this may impact
negatively on employee’s performance. although this would be concerned by manager of
company. in context of Royal Mail organisation, the managers focus on increasing salary
packages and providing bonus to them. They are providing proper training so that employees
could feel motivated and they enhance their potential or way of working (Ali, and Anwar, 2021).
Managers of a company are creating environment like involving in decision making and
innovation, creating employee engagement programs and providing bonus and rewards. as these
strategies and these environmental factors could enhance employees positively and negatively
both. as if these are not provided to the employees then this could be led to the motivation in the
workplace.
HR plan which is used in the Royal mail organisation is using of performance appraisal
programmes and hiring strong workforce and retain them for long run. Company is making use

of HR functions which can effectively use their strategies in most effective manner. There can be
various terms like profitability, employees’ relationships and efficiency and modernisation are
some of the key words that could help the company in achieving their organisational goals and
objectives. The HR plan is related to the recruitment and selection techniques, rewards and
recognition, career development. Then manager is more focusing on employee’s engagement
programmes, training and development programmes to help and train them for long time
(Collings, and et.al., 2021). As effective HR plan to lead to increasing productivity of the
employees and make them satisfied. As if employees are satisfied then this will result in
developing making profits of the company.
Task 3
HR model and how value created by firm.
Main HR model that is used in company is Standard casual model of HRM. it has come in
90s. a model that shows casual chain that is starting with the strategy of business and through the
process of HR with improving in the financial position. this model shows how HR activities can
lead to affect business performance. according to this model, HR of a company can only be
effective when it is aligned with the strategy of business. Strategy of HR can be derived from the
overall strategy. Some of the other practices that includes training, hiring, appraisal and
compensation and bonus is the best practices can lead to certain outcomes which results in
quality output and engagement of employees in the working environment. the sum of the
outcomes can result in improving performance of the internal environment of business and also
enhance in productivity, quality and innovation of the company. this may further lead to
improving in financial performance that is profits, ROI and better margins. The reversed in this
model shows that a stronger financial performance can lead to good and valuable at HR practices
and outcomes. if performance is a strong then employees are more engaged in the work. So, it is
analysed that this model is not always a uni-directional (Gokmen, Baskici, and Ercil, 2021). as it
can be formulated in any manner depends on the other internal process and the financial
performance of business.
Hr strategies and this model creates value to the organisation by enhancing and improving
financial performance of the company. It starts with the Hr strategy and at last ends with the
improving in profit margins and ROI. Another value is that it helps in defining the customers and

these customers are his employees, top management and potential employees who are coaming
under one roof. This helps them in supporting employees and satisfying their needs. So, this
could help the business at the large level.
Task 4
Difference between HRM and personnel management.
Some of the expert says that there is no difference between HRM and personnel
management. But there is a difference in both of these as personnel management is considered as
most administrative in nature. it is complying with the law of employment when it is dealing
with payroll and handle another related task (Hao, Liu, and Goh, 2021). On the next hand,
human resource is responsible for managing the staff members of a company that can contribute
towards the organisational goal. When it comes to make a difference between both of these HRM
is considered as broader term as compared to personnel management while creating and
developing task for team members and provide benefits to the organisation. the main aim of
human resources to increase the level of efficiency of employees. Personnel management is
including both traditional and routine. It refers to reactive and providing response to the needs
and demands employees can create. on the other hand, human resource consists of strategies to
manage and develop the organisation employees and includes functions of continuous
development of policies for improving employee’s performance. personnel management can be
the independent function of organisation but HRM is considered as an overall part of company
function. Personnel management on one hand is independent responsibility of organisation
personnel department but HRM is the responsibility of managers who needs to develop the skills
which are related to personnel task. In Context of motivators, personnel management motivate
employees through bonus, compensation, rewards but at HRM holds improvement in the
performance which can lead to satisfaction of employees (Lak, and et.al., 2021). in context with
HRM, effective strategies for meeting challenges, working groups, creativity and job are seen as
primary motivators.
In the context of Royal mail organisation, they are making use of personnel management.
because company is providing proper compensation, rewards and recognition to the employees
who are working effectively in the company and performing their task on definite time limit.

They are providing this so that employee will get motivated and retain for long time period in the
organisation. His will enhance their productivity and profitability both.
Task 5
Analyse the job design strategies of chosen organisation.
Job design is referring to the attempt that is made to structure all the task and social
relationships of job to make balance level of independence, responsibility and interaction (Luan,
Liu, and Peng, 2021). the main objective of job design is to maintain a balance between a
performer and its job so that they could both perform well and performer will get satisfied from
the job given to him. the strategy that is being used in Royal mail company is Job Enlargement
by combining various other task to that job. It focuses on expansion of the jobs by increasing
responsibilities and task of employee. some of the advantages of this is that it improves
production cost, satisfaction of employees and his quality itself. It also avoids dullness a result of
division of labour.
Another job strategies that are being used in company is Job Enrichment as this is the direct
growth of employees through a model of Herzberg two factor theory of motivation. it can be the
vertical expansion of the job by increasing opportunity and providing responsibility to a person.
this is strategy that could design greater variety of content and high level of knowledge and skill
provide growth opportunities and more responsibilities. in this manager of a company motivate
employees by expansion of their job responsibilities and giving more challenges. some of the
advantages of this is that it makes job more interesting. then it discourages workers turnover.
Then it motivates employees by providing growth opportunities and responsibilities. also, by this
company could improve their output in quality and quantity both.
Task 6
State hiring and firing strategies of chosen firm.
There are various hiring strategies that are being used in the company at the time of
recruitment (Miller, and et.al., 2021). One of the most important platforms that is being used by
Royal mail company is social media recruitment- as there is a rise in social media recruitment.
nowadays it is gaining more popularity in the short period of time. Company is creating
opportunity for employees to attract them towards the brand. They are recruiting top talent who
are socially active on their social media platforms. HR of company is continuously searching for

top talents and encourage them to apply on their job portal for a particular job position. they are
building reputation and connection with the people on social media to attract them towards the
brand. Company is using LinkedIn platform. as it is the most used social media platform that
could use for hiring an employee. In this appropriate skill and knowledge are required for a
particular job position.
Another hiring strategy is Employee referral program- as it is another way to recruit top
talent. It keeps employees happy as well and provide perks to them with successful reference that
they make (Nazarian, and et.al., 2021). If company is making their employees happy by doing
their referrals and this turns into lower turnover rates because employees could have another
target to achieve rather than on their work. Also, by this company can cut their marketing
budgets and recruit best talents and as per the employee’s reference.
Some of the firing strategies that are being used in the company is take decisive action as
while terminating an employee. it is so much difficult. this decision can be taken by the
managers. in context of Royal mail company, the managers understand first employee’s
capability and there performing criteria. if employees are having poor performance and there is a
dishonesty, workplace violence, serious or sexual harassment than managers take decisions to
fire the employee.
Task 7
Use corporate examples of firms using good HR practises and literature
The other practices that are being used in Royal mail company at the time of covid-19
pandemic is Recruitment and selection- as this is done for both experience and fresher graduates.
as companies providing equal opportunities to all the employees (Oliveira, and et.al., 2021). they
are using social media recruitment strategy to attract new employees towards their brand. then
they are providing Compensation and benefits at the time of pandemic so that employees could
get motivate and they work more effectively in the organisation. At the time of covid-19
company is providing online training and development sessions to their employees for new
employees. also, this is in the form of e- learning and coaching so that employees could enhance
their communication skills and leadership skills as well.

Recommendation
From the above report it is recommended to the HR manager of a Royal mail organisation is
that they should use HRM practices and models in very effective manner. so that there could not
any confusion between employees and they could behave well in the organisation. HRM
practices will help the organisation and employees in enhancing their productivity and potential
and this results in achieving of goals and objectives. it is to be recommended to employers that
by using training and development methods, performance appraisal programs and recruitment
and selection strategies will help the employees in being motivated and working more focused
towards the assign work. further the culture of a company is impacting employees’ behaviour
and their efficiency. if a culture of working environment is positive and healthy than this could
results in attainment of goals and objectives of organisation. companies using various hiring and
firing strategies at the time of recruitment and selection process. They should more focus on
employees’ qualities rather than on his education. they should see that employees could work
effectively in the organisation or behave well with each other. Also, it is recommended to the
company that HRM practices like recruitment and developing core potentialities of employees
could help them in gaining competitive advantage in the market and among competitors as well.
they should make use of better leadership techniques in order to lead the team numbers. They
should provide equal opportunities to all the employers. this can include caste, colour, religion,
sex etc. Royal mail organisation goes for both the professional and fresher graduates. so that they
should have both of the people in the organisation. they are providing different types of jobs like
part time, permanent, seasonal jobs etc. They are providing various types of trainings like on the
job training, e-learning and coaching. company should provide compensation and benefits to the
employees for their hard work so that employees could get motivated. this may result in retaining
of the employees for long run and at last there is a reduction in employees turnover rate.
CONCLUSION
From the above it could be concluded that Royal mail is one of the biggest British company.
it is using its HRM practices and model in very effective manner. The HRM model which is used
in the company is Standard casual model. Company is holding strong position in UK economy. it
has to deal with various challenges and issues occurred in market. there are various HRM
strategies that are planned by the manager which can be helpful for employees as well and helps
in for the development. Company is using some of the job design strategies which can help their

employees in getting motivated and providing the opportunity in the future term. personnel
management is being used in the company as they are providing compensation and rewards and
recognition to the employees to motivate them. company is using HR strategy which can help
them in creating value for the employees. By using model which helps them in and enhancing
and improving their financial position in the market and getting more engaged with the
employees. Today's various new entrance and rivals are coming in the market which can
compete with Royal mail organisation so for this company has to provide good quality of
services to its customer at the lowest price then only they can exist in the market for long period
of time.

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