Royal Mail HRM Report: Aligning HR Strategies, Goals, and Relations

This report analyzes Human Resource Management (HRM) strategies at Royal Mail, focusing on factors impacting the development of effective HR strategies, such as organizational culture, strategic alignment, economic factors, and employee engagement. It explores how HRM supports Royal Mail in achieving its business goals by aligning HR strategies with business objectives, including improving employee performance, implementing effective compensation, and HRM planning. The report also investigates how HR managers create a positive employment relationship and a climate of mutual trust between employees and employers through effective communication, training, confidentiality, performance reviews, and engagement initiatives. The conclusion highlights the importance of employee relations and effective HR strategies in achieving business goals, referencing various academic sources to support the analysis. Desklib offers students access to this assignment and numerous other resources for academic support.

Thinking human
resource

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK ..............................................................................................................................................4
Factors that impacting development of HR strategies............................................................4
How HRM support business to achieve its goals through aligning HR strategies with business
strategies ................................................................................................................................5
Explore how HR managers create a positive employment relationship and climate of mutual
trust between employee and employer ..................................................................................6
CONCLUSION ...............................................................................................................................8
REFERENCE...................................................................................................................................9

INTRODUCTION
Human resource is defined as the set of people who make up the workforce of business
sector, organisation, industry as well as economy. It is the division of an organisation that is
related to finding, recruiting, screening, provide training and administrating employee benefits
programme. HR department plays important role in helping organisation to deal with fast-
changing business environment. In this report chosen organisation is Royal Mail which is British
multinational postal service as well as courier organisation established in 1516n by King Henry.
It serve in the area of United Kingdom and headquarter situated in London, England, UK. This
report covers the factors that impact the development of effective HR strategy and how Royal
Mail achieve business goals through aligning HR strategy and business strategy. Along with that
methods of creating positive employment relationship and climate in business environment are
mentioned in this project report.
TASK
Factors that impacting development of HR strategies
HR strategies are defined as the policies that are adopted by the organisation with the
objective of integrating business culture, its employees as well as system through coordinating
their actions in order to attain business goals and objectives. There are various internal and
external factors that impacts business business human resource strategies and policies.
Organisation analyse these factors and develop effective policies for attaining business goals and
objectives in efficient manner. These factors in the context of Royal Mail are mentioned below:
Organisational Culture: Culture is defined as the organisational norms, beliefs and other
aspects that impacts business performance and functional in efficient manner. If employees are
less motivated in an organisation than it impacts business HR strategies. If business has no
effective and strong business environment than it may faces various problems and issues like
lead business towards wastage of HR investment and decrease employee morale that reduce their
working performance (Dubinskis,2017). The Royal Mail faced difficulties to adopt changes that
happened in external business environment that affect business culture and performance level.
Respective organisation can solve this issue through developing effective strategies. Strategic

HRM enable business to develop high performing work culture as well as improve employees
satisfaction level.
Organisational strategies: Business strategies are defined as the policies that are used by
the organisation to lead business operations in right direction for accomplishing determined
objectives in efficient manner. Inefficient business strategies is the most important factor that
impacts on development of HR strategies. The Royal Mail faces serious performance as well as
financial problems due to its inappropriate strategies. Respective organisation's working hour is
high and pay structure is not according to employees performance that lead employees towards
demotivation and reduce their participation in HR strategies. It lead employees towards
dissatisfaction and they leave business that impact business performance and functionality.
Economic factor: Economic factor impacts business HR policies. Organisation invests
large amount in HR policies to improve capabilities of employees morale and working
performance (Foster, 2018). The Royal Mail perform various HR function and invest almost 200
million Euro in HR department that help business to align HR strategies with attaining business
determined goals and objectives.
Engagement of employees: The Royal Mail organisation develop various policies and
procedure for employment and manage people within organisation. Influence of centralised HR
function that lead business towards de-franchising that enable business to engage with staff
members directly. Respective organisation faced that employees are not fully engaged and
motivated employees are not recruited in organisation that reduces business performance
regularly. All these aspects affect impacts business human resource strategies.
How HRM support business to achieve its goals through aligning HR strategies with business
strategies
Royal Mail objective is to provide uniform as well as affordable postal services to its customers
to attain higher market share. Respective organisation develop various human resource
management strategies such as five year turnaround that drive with the objective of expanding
parcels business at international level as well as gain better positioning in future than online
deliveries (Royal Mail puts parcels at heart of growth plan, 2019). The Royal Mail can attain
business goals and objectives through aligning its business strategies with HR strategies. Ways
of attaining these objectives are mentioned below:

Improve employee performance and satisfaction: HRM strategies helps business to
improve employees performance as well as satisfaction with organisation. Through aligning
business strategies with HR strategies, The Royal Mail organisation can expand parcel business
and attain the objective of growth and development. Respective emphasis on providing effective
training and development opportunities to employees that improves their morale and satisfaction
with business that retain employees with organisation for longer period of time.
Effective compensation and reward management: The Royal Mail organisation's HRM
strategy help business to provide appropriate compensation and rewards to employees according
to their performance that motivates employees and improve their working performance. It helps
business to resolve all issues and problems of employees related to pay and working hour (Jekiel,
2020)(Kelly, and Reimer, 2017). Joint efforts of The Royal Mail workforce help business to
attain determined objectives through aligning business strategy with HR strategy.
Effective HRM planning: The Royal Mail develop effective HRM planning through
accessing all business conditions and organisational strategies. It helps business to analyse
employees needs and develop plans accordingly that enable enhance their contribution towards
attaining business goals and objectives in efficient manner.
Thus human resource management help business to accomplish its determined goals and
objectives in efficient manner. The Royal Mail organisation align business strategies with HR
strategies that enable business lead employees in right direction and attain sustainable
competitive advantages.
Explore how HR managers create a positive employment relationship and climate of mutual trust
between employee and employer
Employment relations is considered as the aspect that reflects legal relationship between
employee and employer. It is related to the person who work under certain conditions for getting
remuneration. It is the responsibility of HR manager to develop effective and positive employee
relationship in business environment.
Creating effective working environment: Organisational HR manager can directly
communicate with employees for the purpose understanding their perceptive and issue that are
faced by them in organisation. Managers ensure that employees adjust in working environment
of organisation from the initial stage of on-boarding (Meynerts-Stiller, and Rohloff, 2019).
Respective organisation ensures that all planning and strategies are communicated to employees

that enhance their understanding related to their job roles and improve their working
performance.
Provide training and development opportunities: Organisational HR managers provides
proper training and development programmes to employees regarding new technologies that are
used in parcelling couriers that improve employees skills, capabilities and confidence to perform
operations in best possible manner. Managers provides various development opportunities to
employees that help in personal and professional development of employees and retain them
with organisation for longer period of time.
Improve employee engagement: Employees trust is very important for The Royal mail
organisation to enhance overall business efficiency and engagement rate of employees that
enable business to attain determined goals and objectives with efficiency. Engagement in
business decision-making process of organisation improve employees morale and develop
effective relationship between employer and employee.
Keeping employee personal information confidential: The Royal Mail organisation's HR
manager create mutual climate of trust in organisation through keeping their personal
informations confidential and fulfilling all promises. As employee resist the organisation policies
retarding low pay and high working hours (Sujan, Bhasin, and Mushtaq, 2020). So, respective
organisation promises its employees to take favourable actions on these strategies and fulfill it as
well that create the environment of mutual trust in organisation.
Conduct performance review programmes: The Royal Mail organisation conducts
employee performance review programme to evaluate employee performance on regular bases as
well as provide them positive feedbacks that help to improve their working performance in
organisation. To improve their weak areas, effective training is provides to employees that help
to develop positive relationship between employee and employer.
Communicate with employees: To improve positive relationship with employees and
develop the environment of trust The Royal mail organisation HR manager communicate with
employees and try to understand problems and issues that are faced by them in business. After
knowing these issues manager develop effective strategies to resolve them that improve
employees contribution towards business objectives (Wawer, and Muryjas, 2017). Respective
organisation convey all strategies and policies at all hierarchical level of business that help
employees to perform their work in efficient manner.

These all are the actions that are taken by the HR managers to create effective positive
relationship with employees and develop the environment of mutual trust between employee and
employer (Zeidan, and Itani, 2020). It improves employees performance and productivity in
business that help business to attain determined goals and objectives in efficient manner.
CONCLUSION
As per above report. It can be concluded that employee relation plays important role in
business to attain determined goals and objectives in efficient manner. In business various factors
that impacts the development of HR strategy such as business culture, economic factors and
engagement of employees. There are various strategies and actions to develop effective
relationship with employees and retain them with organisation for longer period of time.
Effective HR strategies help business to attain determined goals and objectives in efficient
manner.

REFERENCE
Book and journal
Dubinskis, J., 2017. Development of Marketing Strategy for new Personnel Management
Service “CAKE HR”.
Foster, C., 2018. For Non-HR Managers.
Jekiel, C.M., 2020. Lean human resources: redesigning HR processes for a culture of continuous
improvement. Productivity Press.
Kelly, S. and Reimer, D., 2017. HR and the internet of people. People & Strategy, 40(3), pp.6-7.
Meynerts-Stiller, K. and Rohloff, C., 2019. HR in the Integration Process. In Post-Merger
Management. Emerald Publishing Limited.
Sujan, B., Bhasin, J. and Mushtaq, S., 2020. Reallocation of HR Functions: A Study of HR
Effectiveness in Banking Sector. Jindal Journal of Business Research, 9(1), pp.72-83.
Wawer, M. and Muryjas, P., 2017. 32 HR Analytics as a Support. Shaping the Future of ICT:
Trends in Information Technology, Communications Engineering, and Management,
p.425.
Zeidan, S. and Itani, N., 2020. HR analytics and organizational effectiveness. International
Journal of Emerging Technologies, 11(2), pp.683-688.
Online
Royal Mail puts parcels at heart of growth plan, 2019. [Online] Available through
<https://www.reuters.com/article/uk-royal-mail-results-idUKKCN1SS0IG>