Analyzing HRM at Royal Mail: Strategies, Environmental Factors, Models

This report provides a comprehensive analysis of Human Resources Management (HRM) strategies employed by Royal Mail, a multinational postal service and courier company. It explores how the firm has adapted its HR strategies, utilizing the concept of strategic HRM to enhance employee performance and organizational profitability. The report examines the impact of environmental factors on the company's culture and HR plans, detailing how these factors influence employee motivation and productivity. Furthermore, it discusses the HR models used by Royal Mail, including HRM's standard casual model, and how these models contribute to value creation within the organization. The report also differentiates between personnel management and HRM, analyzes job design strategies, and outlines the company's hiring and firing practices. Corporate examples of firms using good HR practices are included, along with recommendations for improvement. Ultimately, the report aims to provide insights into how effective HRM practices can drive organizational success at Royal Mail.

Human Resources
management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Explain HR strategies changed by firm. Using concept of strategic HRM................................3
Impact of environmental factors on culture and HR plan of the organisation.............................4
HR model and how value created by firm...................................................................................5
Difference between personnel management and HRM...............................................................6
Analyse the job design strategies of the organisation..................................................................7
State hiring and firing strategies of chosen firm..........................................................................7
Use corporate examples of firms using good HR practises and literature...................................8
Recommendation.........................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
HRM is an important function of the organization that can handle everything related to work
force. This HRM department helps employees contribute to the goals and productivity of their
organization. Hiring the well skilled employees in the business helps in developing the goodwill
of the company in the marketplace. Retaining the best employees in the business helps in the
long term survival of the business in the economy. Organizations use a variety of HR strategies
to increase employee performance and productivity. There are specific HR models used by the
organization to develop employee efficiency, resulting in the development of knowledge and
skills and the maintenance of the organization's operations. HR of the business train their
employees so that they can perform more effectively and increase the profitability of the
company. HR also helps in maintaining the healthy working environment in the business by
resolving the issues of the customers so that chances of conflicts can get eliminated and proper
management can take place. The organization included in this report is Royal Mail. Because it is
one of the UK's multinational postal services and courier companies (Sultana, 2021). The
Organisation was developed by King Henry in 1516. The company provides services such as
mail, EMS, courier, courier and freight transportation. Currently, the company employs
approximately 162,263 people. This report consists of discussions on HR strategies used by
businesses, environmental factors on cultural impacts and the use of HR models. Job design
strategy analysis and corporate use of good HR practices. Finally there are recommendation and
conclusion.
MAIN BODY
Explain HR strategies changed by firm. Using concept of strategic HRM.
The motive of using strategic human resource management with human resources functions to
improve performance of the employees so that more profit can be earned in the business. Hr
strategies helps in enhancing the ability of the employees so that there performance can be
improved. The most important task for organizations is to attract and retain talented employees
in business organizations for the long term so that demand of the company can be increased in
the marketplace (Campos-García, 2021). There are different strategies which is used by the
Human resources to motivate their employees in the company. No matter how well it is
designed, strategies to analyze whether an organization has the right people and motivated

people supported by the right people and leaders with the right skills and roles will not work.
Businesses need to establish a competitive advantage in the marketplace and among their
competitors by strengthening the skills and competencies of their employees. Then only the
enterprise can achieve the goals of the organization. Strategic human resource management is
explained to human management by providing the required value. There are several companies
to promote the company's goals and goals. Now the HR strategy is effectively changing in
business. Mainly in international business. HRM has become a strategic partner to help global
organizations, in particular, achieve their goals and goals. Therefore, if a company's market
managers are to gain a competitive advantage, they need to think more deeply and broadly about
how their employees can contribute to the company's success. In the context of the Royal Mail
company, managers are changing their HR strategy in a very effective way. Because they
provide safety in employee employment, they offer training and development programs at high
incomes and close the gap in status and attract them to innovative ideas. Thus, it can motivate the
organization and employees, and also improve responsible profits. Organizations are managing
their HR strategies in a very effective way Royal Mail is changing its HR strategy to adapt to
new trends and maintain high performing business activities. New trends and developments
Changes and recruitment of organizations are taking place, which also helps to motivate human
capital and grow profits from there (Dexter, 2020.).
Impact of environmental factors on culture and HR plan of the organisation
The environment can also have a positive and negative impact on organizational culture.
Environmental factors create many opportunities and threats that have a positive impact on the
business's internal environment and business culture. The value of culture consists of themes
such as organizational education, government oversight, and asset allocation. These values affect
the attitude of the environment. Just as the environment is positive, this has a positive impact on
employee performance, and the environment is more negative than it can adversely affect
employee performance (Peulers, 2020). This would be a concern for company managers. In the
context of the Royal Mail organization, administrators focus on increasing salary packages and
providing bonuses. We provide appropriate education so that employees can be motivated and
improve their potential and the way they work if performance of the employees will be improved
it will automatically enhance the services of the business due to which business will gain
competitive advantage in the marketplace. Company managers create the same environment in

which they participate in decision making and innovation, create employee participation
programs, and offer bonuses and rewards which influence the staff members to work with their
full efficiency. Involving the staffs in the decision making process gives them a feeling of being
a part of the business it will also helps in generating new ideas in the business which will
develop the growth of the company in the economy. These strategies and environmental factors
can positively and negatively improve employees. This can lead to motivation in the workplace,
as if this were not offered to employees. The HR plan used by the Royal Mail organization uses a
performance assessment program to recruit and retain strong talent over the long term.
Companies are leveraging HR capabilities to help them best utilize their strategies. There can be
different terms such as profitability, employee relationships, and efficiency, and modernization is
some of the key words that can help a company achieve its organizational goals and goals. The
HR plan is recognized as recruitment and selection technology, rewards and is related to career
development. Managers then focus on employee involvement programs, training, and
development programs to educate employees for a long time. they can increase employee
productivity and satisfy their effective HR planning. This leads to revenue generation for the
company (Edenmo Sandmark, 2021).
HR model and how value created by firm.
The HR model which used within the organisation is HRM's standard casual model. It came in
the 90's. A model representing the casual chain, starting with a business strategy and nurturing
talent accompanied by an improvement in financial condition. This model demonstrates how HR
activities can affect performance. According to this model, a company's HR is only effective if it
aligns with its business strategy. The HR strategy can be derived from the overall strategy. Some
of the other practices, including education, employment, valuation, compensation and bonuses,
are exemplary ways in which company can get employee quality results and participation in their
work environment and lead to specific results. The sum of the results can improve the
performance of the business's internal environment and improve the productivity, quality and
innovation of the enterprise. This can lead to improved performance such as revenue, ROI and
better margins (Karaman, 2020). The reversal in this model shows that stronger performance
leads to better and more valuable results in HR practice and results. The stronger the results, the
more employees will participate in the work. Therefore, this model has always been analyzed as
not unidirectional. How company can develop it depends on the financial performance of the

business and other internal processes. With a -hour strategy, this model improves and improves a
company's financial performance and creates value for the organization. Start with the Hr
strategy and end up with improved profit margins and ROI. Another value helps define
customers, who live together under one roof and his employees are potential employees with
management. This helps employees to help and meet their needs. Therefore, this can be useful
for large businesses (Breytenbach, 2021).
Difference between personnel management and HRM
According to the experts there is no difference between HRM and personal management.
However, there is a difference between the two, since personnel management is considered to be
the most managerial in nature. they are complying with employment laws when processing
payroll and other related tasks Meanwhile, talent is responsible for managing the company's
employees who can contribute to the goals of the organization. On the other hand, HRM is
considered a broader term compared to personnel management when it comes to making the
difference between the two, creating the work of HRM team members and bringing benefits to
the development organization. The main purpose of talent to increase the level of efficiency of
employees. Personnel management includes both traditional and everyday types. This refers to
responding to and responding to the needs and demands that employees may create. Talent, on
the other hand, consists of strategies for managing and nurturing an organization's employees,
including the ability to continuously develop policies to improve employee performance. While
human resources management is likely an independent function of an organization, HRM is seen
as a holistic part of a company's function. Human resources management is, on the one hand, an
independent responsibility of the organization's human resources department, but it is also the
responsibility of managers to develop skills related to HRM personnel work. In the context of
motivation, HR management motivates employees through bonus reward rewards, but can
sustain performance improvement in HRM and lead to employee satisfaction. When it comes to
HRM, effective strategies for coping with tasks, working groups, creativity, and tasks are
considered key motivators. In the context of the Royal Mail organization, they are using HR.
This is because the company is providing adequate compensation, compensation, and recognition
to workers who are working effectively in the company and doing their work within certain
deadlines. They provide employees with motivation so that they can be maintained for long

periods of time within the organization. This is to improve both their productivity and
profitability.
Analyse the job design strategies of the organisation.
Professional design means an attempt to structure all professional work and social relationships
to balance independence, responsibility and interaction. The main purpose of professional design
is to maintain a balance between the co-star and his work so that they can perform well and the
performer is satisfied with the work given to him. The strategy used by royal email companies is
to combine various businesses into those businesses and expand them. Increase employee
responsibilities and duties and focus on expanding employment. Some of the benefits of this are
improving production costs, employee satisfaction and quality itself. It also prevents blunting
due to division of labor. Another job strategy used by the company is Job Enrichment. This is the
direct growth of employees through the Herzberg two-factor synchronization theoretical model.
Company can extend their work vertically by increasing opportunities and giving responsibility
to others. This is a strategy that allows to design a wider variety of content, and a high level of
knowledge and skills offers growth opportunities and more responsibilities. The managers of this
company motivate employees by expanding their responsibilities and offering more challenges.
Some of the advantages of this are that it makes the job more fun. And it gives up workers'
turnover (Ryan, 2021). Motivate employees by providing them with the next growth opportunity
and responsibility. Also by this company, they were able to improve their production in both
quality and quantity.
State hiring and firing strategies of chosen firm.
There are different hiring strategies used by the company at the time of hiring One of the most
important platforms used by Royal Mail companies is social media recruitment as social media
recruitment grows. These days, it's gaining more popularity in a short period of time.
Organisation can put various job related advertisement on the social media platform so that they
can attract the well skilled employees. Company creates profile as per their interest so that
interested candidates can apply from there. The company creates opportunities for employees to
engage with the brand. They are looking for the best people to work socially on social media
platforms. The company's HR is constantly looking for top talent and encouraging them to
submit to job portals for specific positions. So that performance of the business cannot get
affected in the marketplace. If the organisation will not hire the talented candidates then

company will not be able to achieve its target effectively in the future. They build reputation and
relationships with people on social media and attract them to brands. The company is using the
LinkedIn platform. This is because it is the most used social media platform available for hiring
employees. These appropriate skills and knowledge are required for specific positions. Another
recruitment strategy is an employee referral program, another way to recruit the best talent. It
also makes employees happy and offers the benefits of using successful references. Turnover is
low because the company can create employees happily through referrals and allow them to
achieve other purposes than work (Þorsteinsdóttir, 2020).. The company can also reduce its
marketing budget and hire the best talent based on employee reference. Some of the launch
strategies used by the company take decisive steps, similar to when dismissing an employee. It's
very difficult. This decision can be taken by the administrator. In the context of the Royal Mail
company, managers understand the capabilities and standards of practice of the first employee.
When an employee is not performing well and there is also dishonesty, workplace violence,
serious or harassment that the manager makes a decision to dismiss the employee.
Use corporate examples of firms using good HR practises and literature
Another practice used by Royal Mail companies during the covid19 pandemic is to recruit as this
is done for both experienced and graduates. As a company that provides equal opportunities for
all employees. They use social media recruitment strategies to attract new employees to their
brands. After that, it provides rewards and benefits during pandemics and motivates employees
to work more effectively within the organization. At the time of covid19, the company is
offering employee online training and development sessions for new hires. Because it is also an
e-learning and coaching format, employees can improve their communication and leadership
skills as well. Providing the best training programs to the employees also helps in developing
their career growth (Sunassee, 2021). Hr provides the work to the employees after analysing their
skills so that employees cannot face any issue while performing their duties. In many
organisation it has been observed that employees does not enjoy their work as they get the work
as part from the skills and knowledge they have which creates work stress in the business. If HR
will train the employees properly till they get the complete knowledge about the services then it
ill helps in developing the revenue generating power of the business and will also helps in
developing a good image of the business in the marketplace.

Recommendation
Human resource managers in the Royal Mail organization are encouraged to use HRM practices
and models very effectively. It is to enable them to function well within the organization without
confusion among employees. HRM practices help organizations and employees increase
productivity and potential and consequently achieve goals and objectives. Employers are
encouraged to use training and development methods, performance assessment programs and
recruitment and selection strategies to motivate employees and allow them to focus on assigned
tasks. Corporate culture is also influencing employee behavior and effectiveness. If the culture of
the working environment is active and healthy, this can lead to the achievement of organizational
goals and objectives. Companies that use a variety of recruitment and firing strategies in their
recruitment and selection processes. They should focus more on the qualities of their employees
than on their own education. They need to ensure that their employees work effectively within
the organization and can behave well with each other. It also encourages companies that HRM
practices, such as hiring employees and developing their core potential, can help them gain a
competitive edge in the marketplace and among their competitors. They need to use better
leadership skills to lead the number of teams. They must provide equal opportunity to all
employers. This includes class, color, religion, gender, etc. The Royal Mail organization is aimed
at both professional and college graduates. Two people working together in an organization.
They offer different types of work, including part-time jobs, full-time employees, and seasonal
jobs. They offer different types of education, including vocational training, e-learning and
coaching. The company needs to provide rewards and benefits for employees to work hard so
that they can be motivated. This allows for long-term employee retention and ultimately reduces
employee turnover.
CONCLUSION
From the above it can be concluded that Royal Mail is one of the UK's largest corporations. It is
using its HRM practices and models in a very effective way. The HRM model which is used by
the company is the standard casual model. The company is building a solid position in the UK
economy. Various issues and problems that arise in the market must be addressed. Various HRM
strategies planned by managers are helpful in developing helpful staff too. The company is using
several job design strategies to help motivate employees and provide opportunities in the future
period. Human Resources is being used in the company because it provides rewards or

recognition of rewards to motivate employees. Companies are using HR strategies to help create
value for their employees. By strengthening and improving their financial position in the
marketplace and deepening relationships with their employees using models that support them.
With a variety of new entrants and rivals emerging in markets that can compete with royal mail
organizations today, the company must offer its customers quality service at the lowest prices
and has been on the market for a long time.

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