Stakeholder Analysis, Engagement, and Royal Mail's Business Strategies
VerifiedAdded on 2022/12/28
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AI Summary
This presentation provides a comprehensive analysis of the stakeholders of Royal Mail, a British multinational postal services and courier company. It begins with an overview of Royal Mail, established in 1516, and details its services, revenue, market share, and competitors. The presentation differentiates between stakeholders and shareholders, explaining their respective interests and influences on the company. It categorizes stakeholders into internal (employees, managers, owners) and external (customers, suppliers, government) groups, discussing their unique needs and demands. The presentation highlights Royal Mail's corporate social responsibilities, including community development and environmental initiatives. It examines customer relationships, employee engagement, and management strategies, emphasizing the importance of stakeholder mapping and conflict resolution. The conclusion stresses the significance of stakeholder engagement and the adoption of strategies to minimize conflicts and improve organizational performance, with a focus on community programs and stakeholder mapping.
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