Stakeholder Analysis, Engagement, and Royal Mail's Business Strategies

This presentation provides a comprehensive analysis of the stakeholders of Royal Mail, a British multinational postal services and courier company. It begins with an overview of Royal Mail, established in 1516, and details its services, revenue, market share, and competitors. The presentation differentiates between stakeholders and shareholders, explaining their respective interests and influences on the company. It categorizes stakeholders into internal (employees, managers, owners) and external (customers, suppliers, government) groups, discussing their unique needs and demands. The presentation highlights Royal Mail's corporate social responsibilities, including community development and environmental initiatives. It examines customer relationships, employee engagement, and management strategies, emphasizing the importance of stakeholder mapping and conflict resolution. The conclusion stresses the significance of stakeholder engagement and the adoption of strategies to minimize conflicts and improve organizational performance, with a focus on community programs and stakeholder mapping.

The main motive of this presentation is to analysis the relationship and influencer of the
stakeholders of royal mail. This respective presentation is based on royal mail company. So all
the data is based on royal mail. This presentation include an complete overview of royal mail,
explain the different type of stakeholders, relationship and impact of their shareholders on
business, evaluate the shareholders engagement by royal mails, shareholder's mapping,
management and analysis of the respective company. Furthermore the corporate social
responsibilities of royal mail is discussed and in last a brief conclusion is conducted.

Royal mail is the group of British multinational postal services and Courier Company. Originally
it is established in 1516 as a department of English government, and it’s headquarter is in
London, United Kingdom. This company provide mail collection and delivery services
throughout in UK. Letters and parcels which are in post or parcel boxes are collected in bulk and
transported to royal mail sorting offices which are helpful in completing the need of the
customers. Company earn the revenue of approx. 1058 crores GBP in 2019. Here, more than
160,0000 employees are employed in the organisation. Their main competitors are a post, UK
mail group, Australia post and many more. They are using majorly 47% of the market share.

There is always make a big difference stakeholders and shareholders. Stakeholders are the people
who have something to gain or lose from the operations of the business. Their work is affected to
the growth and failure of the company. While on the other hand, shareholders are the people who
own the company by purchasing shares. On the other hand, shareholders are the people who
always receive profit ratio of the company or share loss as well. There are two type of
shareholders which include; equity and preference shareholders. They both have the deep interest
in the companies activities and they influence the direct interest on the profit of the company.

In this slide the type of shareholders are discussed, here the most common type of shareholders
and look some unique need and demand which all of them has typically used. The main goal is to
understand the viewpoint of different stakeholders and see things their personal point of view.
Mainly there are two type of stakeholders; internal and external stakeholders. Internal
stakeholders are the one who exist inside the business like employees, managers, owners and
many more. These stakeholders are directly affected by the companies’ decision. Whereas the
external stakeholder are those who have interest in the success of the business but they are not
direct affect from the decision and change management within the company. Suppliers,
customers, creditors, government and etc. are the main example of external stakeholders.

From the last some recent years, the employees of royal mail are given their best in order to give
more to community. This is included as working with the local communities to raise the money
for charities and this will show the case study about the community development of royal mail to
improve the effectively in order to achieve the mission, purpose and value of the company. From
the last two years, royal mail has served over 8000 recycling state across its operations and the
main aim is to increase the amount of waste which was diverted from landfill. Their Open
environment are related to company's environmental situation. All these process are effectively
use and considered the view of stakeholders and they are further dealing with organisation. For
this they provide an official website of the company and many other ways which are provided on
company’s official website. All the issues and solutions are provided to being keep updated and
development is used for company and their decision making.

Shareholders are provided a support and provide a management which help the royal mail
company in order to achieve the success. Customers are the first stakeholders of the company as
what the company is supplied to their customers and customers are very loyal to the company if
they provided them what they want. Consumer go for the price competition in the market as if
they get same product at lower price then they shift immediately to the new company. Royal
mail use the lower price to their customer in order to manage their attraction towards their
company. In royal mail the customer are the key stakeholders of the company while using CSR
responsibilities.
Employees are the primary stakeholders of the company, as they are engaged in
company's gaols and they have significant financial positions and time in the organisation. They
are the one who work in the organisation and they are related to the companies culture and
societies.
Managers are the one who make the decisions that effect the line structure of the
company and they have to complete the need of the company and their employees. So the
managers of royal mail are invest and use decision which are related to mission, purpose and
values of the company.

In this slide the company is to identify and mapping their stakeholders, as the customer of the
company are related to low-priced and good quality products. And they have high expectation of
the company. So to know more about company it is important to understand the concept of
customers royal mail try to promote their products through community and different colleagues.
Shareholders mapping is to identify the targets and collect the information which are related to
know more about the company and their shareholders.

In the last slide it is concluded that the shareholders and their benefits are eliminating the
conflicts within the firm and improve the performance of organisation. Royal mail is involve in
mainly community programme which are helpful in order to avoid difference in between
shareholders management and shareholders engagement. The importance of shareholder are so
important which help the company and adopt different type of strategies which are needed to be
adopted. Royal mail must be very particular which is related to about different stakeholders
mapping in order to minimise conflicts among various stakeholders.