Royal Opera House: Report on Operations, Trends & Stakeholders

This report provides a comprehensive overview of the Royal Opera House, a prominent performing arts venue in London. It delves into the organization's profile, objectives, and its adaptation to current consumer trends such as augmented reality, themed hotels, immersive experiences, and social media engagement. The report also assesses the Royal Opera House's sustainability performance, highlighting initiatives related to green practices and animal welfare. Furthermore, it examines the financial operations of the theatre, including income sources, expenditures, and governance structure. A key aspect of the report is the analysis of the Royal Opera House's key stakeholders and the current issues affecting them. The report concludes by summarizing the findings and offering insights into the organization's operations and its impact on the broader event, tourism, and hospitality industry.

Report for Royal Opera
House

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Organisational profile.............................................................................................................1
Objectives...............................................................................................................................1
Consumer trends ....................................................................................................................2
Sustainability performance ....................................................................................................3
Financial operations................................................................................................................4
How it is governed..................................................................................................................5
Key stakeholders and current issues that are affecting respective stakeholders ...................6
CONCLUSION ...............................................................................................................................7
REFERENCES ...............................................................................................................................8

INTRODUCTION
Event, tourism and hospitality industry is all about providing good experience to tourists
and visitors. There are several facilities provided by the tourism, event and hospitality industry
such as food and beverages, entertainment, recreation, lodging or travel & tourism. It is
important for the companies to work according to the trends as this industry is highly dependent
upon market trends. The aim of these industries is to provide best in class services to the
customers and to make sure that the customers are satisfied with the services of the company.
The experience that the company is providing to their customers matters a lot. The interview
processes are needed to be fair and transparent so that the company can hire actual talented
employees without any biased. It is important for the companies to make sure that they are hiring
best industry talent in order to have growth in the market and to avail competitors advantage in
the market. In this report, the organisational profile is given along with the objectives of the
organisation. The current market trends of hospitality industry is also provided as well as the
financial operations of the company is given. The report also covers the key issues of the
company and its impact on the stakeholders of the organisation.
MAIN BODY
Organisational profile
Royal Opera House is one of the most celebrated theatres in the history. It is the home of
The Royal Ballet, The Royal Opera and The Orchestra of the Royal. It is a performing art venue
located in London, UK. The first theatre on the site has simply made in order to be served as a
playhouse for the first hundred years and then it was converted into a theatre (Earth Hour
Official (2021)). In the year 1728, the first ballet performance was presented in the theatre and
after a year first season of opera started at the same venue. The name of the building is Covet
Garden and is the third largest theatre in London with a seating capacity of 2256 people. The
theatre consists of four tiers of boxes and balconies and the amphitheatre gallery.
Objectives
The purpose of the report is to provide information about the current trends in the
hospitality industry and to provide an understanding about the tourism, event and hospitality
industry. It will help in analysing the impact on the stakeholders of The Royal Opera House.
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 To understand the latest trends in the event, tourism and hospitality industry.
 To create awareness about the environmental sustainability.
 To understand the financial position and key stakeholders of the company.
Consumer trends
The markets and industry is highly dynamic. It is important for the industry and companies to use
innovative technologies which can help them in coping with the outside world. The trends and
preferences of the markets will help the companies in attracting new customers and will also
make sure that the company is getting popularity.
Augmented reality: Augmented reality is a computer generated perpetual information
which provides an interactive experience to the users in the real world environment. It includes
visuals, auditory, haptic, olfactory, etc. It adds a digital element in the live view in order to
provide an exceptional or impossible experience to the users. Most commonly used Augmented
reality system is through the filters of Instagram and Snap chat (Blooploop., 2020. Top visitor
attraction trends for 2020). It is a popular attraction for users nowadays, specially in case of
museums and amusement parks as it helps them in attracting new customers and will also help
them in providing exceptional and new services to their customers. Recently, Ginza Sony Park
included augmented reality services in the form in Ghost Buster Rookie Training through which
the players can experience ghosts po-ping up throughout the venue. A prototype AR handset is
provided to the user so that they can experience the digital world.
Themed hotel: It refers to the hotels which are based on a particular theme which attracts
customers. The world's first themed hotel was in Yas Island in 2021 which was created by
Warner Bros. Company and Miral. A Natural History Museum theme hotel was constructed by
Europa Park, A Walt Disney World Resort was constructed in Florida and A Star Wars: Galactic
Starcruiser hotel which provides two night star-wars or Galaxy experience to their customers. All
these hotels attracts tourist which are either the fans of particular theme or want to experience
something different or adventurous. The most recent plans to built first hotel based on the theme
of Cartoon Network. There are several themed based hotels all around the world and it is one of
the most popular trends in the coming years. People like to experience environment which is not
possible in real world. It will make them experience things which are highly adventurous but
does not include any risk factor.
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Immersions and interactors: It is an increasingly popular currently in the attraction
industry. It is important for the companies to make sure that they are providing experiences
which looks like real. By employing interactors, the hotels uses humans beings which dresses up
like characters. They talk and do activities which helps them in interacting with customers and
providing them entirely unique experiences. The hotel does not have to use superficial
technology in order to provide these experiences which also saves a lot of cost for the hotel.
Evermore is a prime example of this as they are immersing their characters in all the 11 acre of
theme park which provide different experiences to their customers. It is a fully immersive
theatrical experience for the guest and the aim of the officials is to provide live video game
experience to their users.
Social media: Social media is a platform which can help the hotels in attracting new
customers. Museums currently using the power of social media in order to interact with
Millennials and Gen Z generations which are more active on internet and are presenting
themselves with the help of pitch perfect social media accounts. Instagram and snap chat has
currently been a great platform which can help the hotels in attracting tourism. The trend begins
with the Museum of Ice Cream opened in New York. The museum is based on ice cream theme
and is decorated with bright colours and fun exhibits which attracts a large amount of visitors
who are looking for perfect instagrammable pictures. Social media helps the company in
attracting customers and will also make sure that the customers are willing to spend time there.
Social media is a digital platform which helps the company in having wider reach and will also
help in providing information to the customers of the company. It is important fore the
organisation to have digital presence as it will create a better interaction with the potential
customers of the company.
Sustainability performance
Green agenda and animal welfare:
People are getting more and more concern about environmental degradation. Climatic changes
are becoming a big issue and people are strongly opposing products and services which are
providing harm to the environment. The major focus of companies is to make themselves more
environmental friendly and to develop options which can provide environmental friendly
products and services to the customers. Organisations are reducing the use of plastics, promoting
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solar energy and are offering vegan options to their customers. In December 2019, the first solar
power theme park on west coast was created named as Six Flags Discovery Kingdom and a
similar move was followed by Six Flag Great Adventures (Cusuem., 2020. Top Technology
Trends for 2020: What it means for museums and non-profits). The installation of a solar plant to
provide energy to whole theme park is a great initiative and will also open gates for great
opportunities for everyone. A solar farm has also made in order to provide energy to Walt Disney
resort. It is important for the companies to understand that it is high time when the humans must
decrease the usage of substances which are providing harm to the environment.
In order to provide sustainable options, the companies are also opting for vegetarian
cuisines in their menu. It helps the companies in attracting large amount of customers who are
opting for vegetarian diet. It has been analysed that customers are willing to pay high prices to
companies which are providing products and services in a sustainable manner. Opting for
sustainable option is extremely good for the reputation of the companies as well and will also
provide marketing opportunity to the companies free of cost.
Although it is difficult for the companies to incorporate sustainability in their workings as
it is a costly process and not all companies are ready to invest that must amount of money in
becoming sustainable. It is important for the government as well to take some major steps in
order to reduce the use of harmful substances and to encourage businesses in involving
sustainability ion their operations. In case of Royal Opera House, the theatre is providing
network sessions and skill workshops which can help the viewers and the participants about the
environmental concern and can also create an action plan which can help in having sustainability
in workings. The Opera House has gone through some refurbishment which helped them in
becoming more environmental friendly. At first the Floral hall of the house was designed in a
way which will use low thermal but high light transmission. It will decrease the use of artificial
light in the hall and will help in saving a lot of electricity. For other areas recessed mains voltage
luminaires were selected, with recessed floodlights throwing light onto the ceiling.
Financial operations
The income of the royal Opera House is generated through various sources and majority
of the income is generated through selling of tickets, fundraising, commercial activities, etc. 1
million visitors were there last year in the opera house including 35000 attendants of the event
and 14000 playing backstage. 389 stage performance was done by the Royal Opera House last
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year including 11 commission work and 6 other new productions. The major income source of
the theatre was also through TV channels and Broadcast stations. Last time, 10 production
houses broadcast the theatre show and 11 were broadcast on BBC Radio 3. 6680200 tickets were
sold which was the major income source for the company (Royal Opera House, 2019. Annual
Report 2018/19). It helps the theatre in generating income which will further be used for the
expenses occurred such as salaries, electricity, decorations, props, etc. Almost 1 million
attendances programme of Royal Opera House Cinema screenings worldwide in and around 53
countries which is massive amount of audience.
The house is overwhelmed with the responses of visitors and 5.25m people watched
World Ballet Day 39,000 across 25 venues. More than 1250 schools in the national programme
of Royal House Opera and the programme begin 3 years ago. The majority of the expenses was
made on performance, learning and outreach which is around £83.7M and the total expenditure
of the company was around £138.9M excluding capital expenditure. Total income of the theatre
is £132.7M including capital donation and funding amounting of £1.0M.
How it is governed
The royal house opera is the major performing arts venue in Civent Garden which is exist
in central London. It is the busiest theatre in the world that delivers over 400 performance as well
as around 1350 learning events in each year. 1000 permanent staff members are engages with
The royal house opera who generates turnover of 142 million Euros and attracting 1.5 million
attendances in cinemas. The royal house opera adopts zero tolerance approach through regularly
improving its practices in relation of every part of business operations and supply chain. The
royal house opera is designed by Edward Middleton Barry and Edward Jones which is the
greatest hight of the house is about 54 feet. There are 2256 sitting in the auditorium of The royal
house opera. The structure modelled on the theatre design which is popular in Italian houses in
19th century. There are various theatres in which shows are performed (Royal Opera House
(2021)). The first theatre served primarily as a playhouse. In the year of 1734, ballet was
introduced. After a year latter, the first season of operas is profound by George Frideric Handel,
began. The current building is the third theatre on the site in which shows are performed. The
royal house opera ensures that all shows are performed on time with greater audience strengths
that ensures success of theatre programme. It is governed by clear strategies and policies that
help to run all operations on time and efficient manner.
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Key stakeholders and current issues that are affecting respective stakeholders
Stakeholders are defined as the party who are interested in business operations.
Stakeholders can either affect or being effected by business activities. There are various internal
and external stakeholders are included with the royal house opera which impacts business
operations such as investors, employees, customers and suppliers. Theatre committee and
audience are the external stakeholder and investors as well as organiser, participants are internal
stakeholders of business.
Internal stakeholders: These stakeholders are closely related to business and impacts on
these operations in efficient manner. Investors impacts overall performance and efficiency of the
royal house opera because they have high power and high interest. On the other hand, organisers
and participants are the stakeholder who posses high interest and low power. These stakeholders
ensures success of the royal house opera. There are various issues are raised that affect
shareholders such as time management and resources to organise shows in theatre. System,
policies and engagement are the biggest issues that impacts on interest as well as power level on
stakeholders.
External stakeholders: Theatre committee and audience are the external stakeholders of
the royal house opera that directly and indirectly impact business operations and performance.
Theatre committee posses high power and low interest in business whereas, audience has low
power and low interest in business operations. Relationship with customers and suppliers, health
and safety, advertisements complaints and less community involvement are the issues that
impacts stakeholders of the royal house opera.
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CONCLUSION
From the above report it is concluded that, event, tourism and hospitality industry is all about
providing entertainment and recreation services to the customers. It is important to satisfy the
needs and demands of the customers so that the company will be able to retain their customers.
The markets are highly dynamic and require constant innovation in the services which will help
the company in attracting more customers. The entertainment industry must follow trends of the
market in order to survive in the market. Interviews are conducted in order to recruit talent in the
organisation and to make sure that the workings of the company is effective and efficient.
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REFERENCES
Books and Journals
Blooploop., 2020. Top visitor attraction trends for 2020. [online] 6 February. Available through
<https://blooloop.com/brands-ip/in-depth/visitor-attraction-trends-2020/>.
Cusuem., 2020. Top Technology Trends for 2020: What it means for museums and non-profits.
[online] 4 February. Available through <https://cuseum.com/blog/2020/2/3/top-
technology-trends-for-2020-what-it-means-for-museums-and-nonprofits>
Earth Hour Official (2021) [online] 27th March. Available through
<https://twitter.com/RoyalOperaHouse/status/1375907483278061576>
Royal Opera House (2021) [online] 17th June. Available through
<https://twitter.com/RoyalOperaHouse/status/1405464633150951426>
Royal Opera House, 2019. Annual Report 2018/19. [online]. Dec 2020 Available through
<file:///home/user/Desktop/annual-report-1819.pdf>
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