Royal Opera House: Evaluating Strategic Objectives and Operations

This report provides a comprehensive analysis of the Royal Opera House (ROH), examining its strategic objectives, operational environment, and key stakeholders. It begins with an overview of the ROH's organizational profile, tracing its history and recent impacts from events like COVID-19. The report then delves into the ROH's strategic objectives, including brand identity refreshment, enhancement of public spaces, and expansion of digital participation. Consumer trends, particularly the adoption of a "Community driven" approach, are explored in relation to these objectives. The analysis extends to sustainability efforts, financial operations (including income sources like box office receipts, fundraising, and investment income), and corporate governance structures. Key stakeholders, such as customers, employees, investors, and suppliers, are identified and categorized based on their influence. Finally, the report addresses current issues facing the ROH, emphasizing the need to balance stakeholder interests and power dynamics. This detailed examination offers insights into the operational complexities and strategic considerations of a prominent arts institution.

Project report

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Organisational profile.............................................................................................................3
Strategic Objectives................................................................................................................4
Consumer trends.....................................................................................................................5
Sustainability..........................................................................................................................5
Financial operations................................................................................................................6
Governance.............................................................................................................................7
Key stakeholders....................................................................................................................8
Current issues.........................................................................................................................9
Conclusion.......................................................................................................................................9
References .....................................................................................................................................11

Introduction
The administrative management for a given company enables managers of the corporate
to define true value of success for the project firm. Contrasting to complex business environment
which makes it hard for an individual manager to operate respective business tasks. Evaluation
over certain business complexities and uncertainties can be examined through analysing
elements like consumer trends, sustainability, governance, stakeholders and associated issues in
the operational environment of the business firm. Managers tends to evaluate on organisational
objectives and define critical pathways to achieve those objectives through use of management
techniques and enabling effective operations through taking considerations of motivation,
communication and controlling techniques in the said organisational firm.
For the given report paper, operational working at "Royal Opera House" will be taken
into consideration. Being assigned at the top management level position of the said institute
given report will present findings contrasting to several operational elements associated with the
given firm. Furthermore, in the provided report document evaluation over several stakeholders of
the firm will be taken into consideration with respect to their importance for governing
operational affairs at chosen organisation. Along with analysis of strategic objectives of the firm,
such objectives will be related to current consumer trend for the operational firm. Lastly,
evaluation over strategies adopted in the corporate firm will be filtered with segments of
sustainability, governance and reflect towards financial operations of the given operational
institute.
Main Body
Organisational profile
The Royal Opera House or ROH is regarded as an opera house which also performs arts
venue in Convent Garden, central London. The Convent Garden Theatre had its existence since
1732 by John Rich and operated as pantomimes, short plays and opera. The structure of the given
firm was burned and rebuilt in 1809. For the year 1847 the given premises was named as "Royal
Italian Opera House" which was operated under the control of Michael Costa and Frederick Gye.
The structure was burned again in 1856, followed by year 1858 a new building was opened.
Adding to the dis-balanced operational structure, Royal Italian Opera failed in 1884 which was
further replaced in 1888 by Royal Opera Company guided under Augustus Harris. The given

opera house is classified as the public visit in which walk-ins will be allowed without any
particular dress code to be followed inside the building.
Contrasting to data mentioned in Annual-report, 2018/19 of Royal Opera Company, the
given firm along with several other businesses operating in different industries was being
impacted by COVID-19. The impact affected operational working at said company that hardly
that as complying to guidelines given by legislation of regional political parties had to shut their
doors and close its operations in major marketplaces. However, post COVID instances took part
in development part for the business and adopted several safety precautions along with following
social distancing guideline. This reflects towards evaluating over effective strategic framework
adopted by the business firm and pure flexibility of the corporate firm in respect to respond to
changes when observed within the operational market for the business firm.
Strategic Objectives
The objectives of Royal Opera House relates to presentation of world's most
accomplished opera and ballet along with ensuring quality of experiences of audience. Various
other objectives that can be classified are listed below; To refresh brand identity: Alex Beard being CEO of the company along with several
other managers of the corporate firm pays their attention towards refreshing the brand
identity of the organisational firm. The provided objective is being supported with
creating a refreshed identity of the firm to launch new public space. For the purpose
being Striking stop-motion photography was being combined with text for creation of
intriguing proposition for attracting a broader audience. To enhance and animate front of house space: Followed with refreshed identity project
which was also called as 'Open Up' project, given objective presents innovating the
interior through several techniques of enhancement and animating font of house space.
 To expand digital participation and cinema: Another strategic objective for ROH
includes showcasing popular realises and developing bridge towards expanding interest
of stakeholders in more participative presence in digital cinema. Working with Magic
Leap, Arup, Google and GUAP are projected to increase collaboration with technology,
culture and higher education partners.

Consumer trends
Consumer trends focuses on any changes in behaviour, attitude or opinion of a consumer
The presented objectives of ROH reflected towards following a particular consumer trend which
in turn highlights effective basis on which operations of the business are to be governed.
Working under influence of these trends an organisational firm develops an ability through
which better shape to business operations is being facilitated. In the given context of ROH,
managers of the company adopts technique of "Community driven" for enhancing consumer
trends. Managers of the company adopts such techniques through which their operational focus
can be bend towards true value to attain desired objectives of the corporate firm.
The given company derives maximum benefit from use of variety of strategic objectives.
Such objectives directs operations of the corporate firm by forming a critical pathways towards
fulfilment of appropriate standards of production in the business organisation. Managers at ROH,
ensures performing of business tasks keeping in mind consumer behaviours or trends. Adopting
to strategy of "Community driven" operational working at the given company can be directed
towards accomplishment of required aims of the operational firm. All the efforts made in
operational working of the business firm relate to providing of effective services to individual
client by contrasting to culture and social norms being followed in the given operational region.
Sustainability
Sustainability refers to the strategy which governs effective operations of the business
firm in terms of regulating respective objectives of the business firm. Through the given
approach business managers can define effective working of the corporate and can also ensure
completion of social objectives of the organisational firm. In regards to ROH, managers of the
firm adopts sustainable objectives that facilitates effective operations of the business firm and
also helps business to formulate its effective brand building in respective operational working
environment of the corporate firm.
In relation to operational working at ROH, managers of the firm compile with effective
sustainability approaches under which waste management and alteration in working procedures
of the corporate firm are done reflecting to environmental factors for the business firm. Under
the given process the workforce gets good support from government as a result tax rebates are
awarded and could also develop better understandings of the market. This in turn allows business

to promote effective brand image and regulate demand of services and products delivered by
company to their respective customers in the said marketplace of operations.
Financial operations
Financial operational plan refers to outlining expenses and revenue of the corporate being
regulated over period of time. A financial plan uses data and information taking considerations
of income and expenses and indulge in forecasting the plans and strategies for the respective
business firm. Managers at ROH adopts to several financial management plans and strategies
which contributes towards effective regulation of operational tasks in the business firm. Being
engaged in entertainment industry, all the operational strategies and plans are dedicated to
entertainer seekers more and more budget allocation is being made with respect to present
attractive concerts or plays.
There are several sources of income made available to ROH through which all the
operational work in the company is being governed. Some of them are mentioned below;
Income source for Royal Opera Company
(Source: Annual report- 2018/19) Box office receipts: These are receipts to companies that are directly made available to
ROH through individual buying tickets for the shows, concert, plays etc. The respective
source of income is considered to be the major or an important source through which
company earns income. Fundraising: Under this element voluntary financial contributions are being made with
respect to increase contribution to capital structure of the company. Chosen company is
able to raise a decent amount of fund under this element.
 Investment income: For this technique for gathering sources of income, company invest
an amount for a period of time for which value increases in respect to market rates and

fluctuations. Provided company is invest small amount of their profits and ensures using
their fund resources effectively. 250
Governance
Royal Opera Company names of the Chairman, Board of directors and Chief executive
(Source: Annual report- 2018/19)
Corporate governance includes all rules and legislation which is to be followed in a
business enterprise while regulating various business operations in respective marketplace. As
mentioned in Annual report of ROH, control and directional management of the institute is being
governed through Board of Trustee. The identified trustee of the institute are also held
responsible for appoint of CEO and also most of the senior most management position in the
company. Furthermore, the governance structure of the framework includes management of its
day to day operations through effective management teams and on floor managers of the site.
The governing structure of ROH facilitates effective working at the given operational
firm through coordinating respective tasks to be produced in the firm. In relation to this structure
of governance for the given firm ensures better techniques for approaching to desired goals and
objectives of the corporate firm. Corporate governance of the company ensures all the operations

and activities inside the workforce are being performed as per collaborative efforts and are in
accordance with desired standards of the society. Therefore, by working in a defined system of
governance operations of the workforce can be performed with optimal usage of resources in the
given operational structure.
Key stakeholders
Stakeholders of the company derives with various individuals that are interrelated to
operational working of the business firm. Managers of a corporate firm takes considerations of
such stakeholders through which productivity of the given corporate firm can be influenced. In a
given business market stakeholders are defined as the key individuals who are interrelate with
area of operation for the corporate firm. In relation to ROH, stakeholders for the given company
are listed below; Customers (Indirect): Customers are regarded as indirect stakeholders for the given
company i.e. ROH. They are being given substantial power to manipulate operations of
the workforce indirectly. Therefore, are considered to be indirect stakeholders for the
provided company. Employees (Internal): Employees working in a corporate firm are regarded as internal
stakeholders for the respective company. For the reason being given stakeholders of the
company operates internally and are the main resource to convert rest resources for the
given company. Therefore, are included under internal stakeholders of ROH. Investors (Direct): Investors as the stakeholders of the given company are considered to
be the direct stakeholders of the company. Such individuals are highly interested in
working procedures of given company and also posses decent level of power to
manipulate working operations of the corporate firm.
 Suppliers (External): Suppliers of the company are categorised under external
stakeholders for the given institution. These individuals supply raw materials or other
necessary products which are required in governing operations of the firm but don't
possess any power to manipulate operations of the workforce, thus considered as external
stakeholders of the company.
Current issues
There are several issues which might be encountered in the business firm ranging from
evaluating in internal as well as external environment of the business firm. These issues might

result in low productivity of the corporate firm and also will affect effective working in the
organisational firm. In the given relation of ROH, managers at the firm have to take
considerations of such issues which are capable of enhancing the operational working at the
provided company.
Evaluating on stakeholders prospective of the given company managers of the corporate
firm needs to take considerations of following current issues for enable good between budgeted
and real power and interest of respective stakeholder. Market uncertainties: Due to market uncertainties operations of ROH can be affected as
due to changes in market conditions which can lead to failure of business plans and
strategies. In regards to stakeholder matrix, this might present a bad impression of
business firm and could further lead to loss of interest towards operational working of
business by respective stakeholders. Innovation: With considering current consumer behaviours business managers can
develop effective standards of working in the corporate firm. However, sometimes
innovation can prove costly to the business, thus can impact on behaviour of stakeholder
towards the operational working of the organisational firm.
 Complexities: Due to presence of high business complexities business tasks can show
low productivity. This could possibly be the result of wastages of resources of the
company due to market complexities. In regards to this issue, stakeholders of the given
corporate can be largely influenced in regards to their interest towards operational
working of the corporate firm.
Conclusion
From the analysis of above report document it can be concluded that, effective
management techniques guides effective operational work which is to be performed in the
organisational firm. In the given report evaluation over variety of operational function of the
business firm was being highlighted. Along with this their interrelationship with key
stakeholders of the business was being evaluated. For the given study, it can be said that, through
undertaking relevance of stakeholders with associated issues or problems given institutional firm
can adhere to their completion of business objectives and enable sustainable working. In addition
to this, it can be acknowledged that, through adoption of effective governance function in the
operational firm, effectiveness of business operations can be achieved and progress of business

can be managed effectively which further provided better competitive shape to the organisational
firm for tapping on future opportunities.

References
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